Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Marketing, Social Media, SEO and The Courier-Journal for Spalding University

384 views

Published on

I spoke on content marketing, social media and SEO to a graduate level business communications course at Spalding University. We talked a lot about the largest content marketing producer in Louisville - The Courier-Journal - and how The Courier-Journal produces content, optimizes it for SEO, and then uses Social Media for content distribution and link/traffic drivers.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Content Marketing, Social Media, SEO and The Courier-Journal for Spalding University

  1. 1. #sm #cm #SEO @christy_belden @cjmedialou
  2. 2. Content Social Media SEO
  3. 3. “If history were taught in the form of stories, it would never be forgotten.” -Rudyard Kipling
  4. 4. 80:20 Audience Selling
  5. 5. 60:20:20 Educate Inspire Selling
  6. 6. “Don’t tell fish stories where the people know you; but particularly, don’t tell them where they know the fish.” -Mark Twain
  7. 7. Thank you

×