2. Statement of Problem
Wang Wenying's Star Shoe Business is unable
to adapt to the new, larger role of International
Trade with the West
Lack of quality assurance and products
3. Identification of Problem
Lack of Competent mangement
Quality of some products is lacking
Employees struggle to keep up with demand
4. Causes & Effects
Managers unable to adapt to new advanced
management styles
Quality assurance is abyssmal; many shoes fall
apart
Employees unable to keep up with the quality
and quantity demanded
5. Goals
Expand into a large International Shoe Brand
Sell throughout most of Western Europe and
North American markets
Improve Quality assurance for all products
6. Mission/Goals/objectives/Future Plan
1.) Find a way to sell to the Western European and North American
markets
2.) Improve the quality of the shoes that were produced by the Star
shoe company.
3.) Find ways to incorporate new management styles with the old
ones so as to improve production quality and standards.
4.) Increase the overall quality assurance of products, and allow for
a better work enviroment for everyone at Star.
7. Assumptions
Mrs. Wang wants to improve quality of products
produced
Mrs. Wang wants to modernize and improve
management style
Continue purchasing leather from her husband
8. Statement of Alternatives
1.) Ms. Wang can reduce the number of designs produced, to try and improve quality assurance
while still building towards an ability to trade with the west.
2.) Ms. Wang can fire her older managers and hire new ones with the ability to modernize how
they manage the company, should the older managers refuse to adapt and change as the times
deem necessary.
3.) Ms. Wang can try to open a new factory and hire new people so as to expand her production
lines, and increase the number of quality assurance people, while maintaining the same level of
orders so that she can meet the quality standards required of her.
9. Analysis Option 1
Advantages: Employees get time to learn
designs; increases quality overall
Disadvantages: Limits the number of designs
available to customers
Time: Immediately upon finish of latest orders
Cost: Cheap, saves money on products
necessary for all new designs
Risk: Customers don't like designs she
chooses
10. Analysis Option 2
Advantages: Get new management; improved
management style which could help fix quality and quantity
of products
Disadvantages: New managers may take company in a
different direction; have to fire old friends and employees,
may effect company morale negatively
Time: Could take a few months
Resources: Time and money to find new Managers
Risks: Mrs. Wang will lose her older and more trusted
employees
11. Analysis Option 3
Advantages: Can increase production output;
allows workers to be more focused on the
quality and quantity of their productions
Disadvantages: Large cost of money; not an
immediate solution
Time: could take up to two years to find and
build new factories
Cost: Most expensive option
Risks: factory may not be able to get going for a
while and could therefore cost the company a
large sum of money
12. Decision
The decision would be for Ms. Wang to reduce the
number of designs produced, to try and improve
quality assurance while still building towards an
ability to trade with the west
13. Implementation
Problem solved: limiting number of designs allows
workers to focus on quality and quantity of
productions
Resources: Just those required for the limited
designs that would be produced
14. Control
Surveys of retailers and customers to see
which designs are wanted and which ones are
not wanted
Continue to test shoes randomly to gurantee
quality
