2015 American Marketing Association
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Presentation at the 2015 American Marketing Association Summer Marketing Educators' Conference in Chicago, IL (August 2015). The presentation features research I am working on with Bradley Fay: https://www.linkedin.com/in/bradleyfay
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2015 American Marketing Association
- 3. LITERATURE
- 4. ALEXANDER-EMERY ET AL (2005) | SEXTON & HELMREICH (2000) | KACEWICZ ET AL (2009) HIGHER STATUS “WE” LOWER STATUS “I”
- 5. LYING DEPRESSED NEGATIVE EVENT AGREEMENT POSITIVE EVENT KAHN ET AL (2007) | NEWMAN ET AL (2003) | RUDE ET AL (2004)
- 6. WE WIN CIALDINI ET AL (1976) | CAMPBELL ET ALL (2004)
- 7. DATA
- 10. 19,702 WRITEUPS
- 11. LIWC
- 13. + 160 VARIABLES
- 14. STUDIES
- 15. STUDY 1: 1ST PERSON SINGULAR VS. 1ST PERSON PLURAL “I” VS. “WE”
- 16. 0 0.15 0.3 0.45 0.6 0% 100% WIN LOSS WINNING PERCENTAGE 1ST PERSON SINGULAR VS PLURAL MORE “I” MORE “WE”
- 17. STUDY 2: 1ST PERSON VS. 3RD PERSON “WE” VS. “THEY”
- 18. 0 0.1 0.2 0.3 0.4 0% 100% WIN LOSS WINNING PERCENTAGE 1ST VS 3RD PERSON MORE “WE” MORE “THEY”
- 19. STUDY 3: POSITIVE VS NEGATIVE EMOTIONS POSITIVE VS. NEGATIVE EMOTIONS
- 20. 0 0.3 0.6 0.9 1.2 WINNING PERCENTAGE 0% 100% WIN LOSS POSITIVE VS NEGATIVE EMOTIONS MORE POSITIVE MORE NEGATIVE
- 21. DISCUSSION
- 22. PRONOUNS AS TEAMS WIN… FIND A BALANCE/ STATUS QUO.
- 24. EMOTIONS BUILD ON WINS. DON’T GET TOO NEGATIVE ABOUT A LOSS.
- 26. BRADLEY FAY CHRISTOPHER LEE TEMPLE UNIVERSITY CHRISLEE@TEMPLE.EDU @SPORTSOLOGIST CHRISTOPHERLEE.COM ARIZONA STATE UNIVERSITY BRADLEY.FAY@GMAIL.COM @BRADLEYFAY