Trying to engage the mass affluent investor community. With nearly 20 years of history, Shares Investment is a key bridge between financial institutions and retail investors. We are an accredited publisher of Yahoo Finance, Newsloop and StocksMarketReview.com

1. Shares Investment is the only integrated financial media in Singapore that publishes in
both the English & Chinese languages since 1995. Through its print, digital, social
platforms and events, it reaches out to more than 150,000 investors.

2. Our
Vision
We are committed
to balanced and
unbiased editorial
content for our
readers.
1
We value the trust
that investors place
in us, to provide
accurate and timely
fundamental
research.
2
We are committed
to being a trusted
bridge between
institutions and
regulators to reach
investors.
3
Shares Investment is about
empowering investors with
the unbiased investment
knowledge and research, to
make informed investment
decisions — achieving
financial freedom.

3. Our Business Partners
As such, Shares Investment has been able to gain the trust with our long-term partners
to help reach their marketing goals.

4. There are about 450,000 active
investors in Singapore. We engage
150,000. Which is why we are
amongst the top 3 most read
financial magazine in Singapore.
Our
Community

5. More than
150,000
investors p.m.
48%
28% 38.4%
10%
28% earns
more than
S$80,000 p.a.
28% trades
more than 4
times a month
48%: above
S$10,000 per
trade
10%: Portfolio
size above
S$500,000
38.4% trades
above once,
fortnightly
Our Community
With a history of nearly 30 years, Shares Investment is a renowned media amongst the investors in
Singapore: “The top 3 most read financial magazine among frequent traders in Singapore.”
28%

6. Shares Investment engages the mass
affluent investors through (a) digital
(b) print, and (c) events.
The
Engagement

7. Digital
sharesinv.com is the only bilingual financial portal in the region, generating more than
20 trading ideas every week. All these trading ideas are complemented by fundamental
research on every listed company in Singapore and Malaysia.

8. Multiple Screens
Through the different platforms, Shares Investment users read our content through multiple platforms.
And in whole, this accounts for more than 2 million ad-unit impressions per month.
Desktop page-views
account for nearly
600,000.
With a website that is
suited for the tablet,
the growth in tablet
has been faster than
desktop.
Thefastestgrowthis
throughourmobilesite.
(10x);with150,000
pageviews,and115,000
appsessionsp.m.
61% 24%
15%
70%
S’pore
Traffic
67,155users
80%male

9. Second most read
newsletter in Singapore.
(Investment Trends
2011-2013)
1
76% engagement rate, i.e.
investors who actually
reads through the content.
2
Using content, we
have built trust and
engagement through
electronic direct
mailers to our
investors. This
enables us to provide
strong marketing
message through
content.
Financial
Content in the
Mailbox
Digital Newsletter
Fully supporting the Personal Data
Protection Act, Shares Investment
newsletter delivers quality content
to 57,148 investors

10. Through social
media, Shares
Investment was able
to reach 60,000
investors,
organically, during
one of our events
recently. This is
based on our
Chinese community
alone.
Social - the
new reach.
Social Media
Through the social media platforms,
Shares Investment engages more
than 18,000 investors.
facebook/sharesinv
@sharesinv
fb.com/gushizixun
10.1K
6.5K
2.8K

11. Print
Shares Investment is one of the top 3 most read financial magazine in Singapore
(Investment Trends). And remains the only financial magazine that publishes fundamental
research on more than 100 Singapore listed companies, every fortnight and in English and
Chinese.

12. Top 3 read financial
magazine amongst
frequent traders in
Singapore since 2011.
1
Shares Investment reaches
out to more than 30,000
readersevery month.
2
Through subscription,
brokerage firms, retail
outlets, Shares
Investment magazine
remains an effective
print medium to reach
out to matured
frequent traders for
the likes of IG, Phillip
Capital and OSIM.
Targeted
Frequent
Traders
Print Magazines
Every fortnight (Friday), the Shares
Investment collates all the latest
market data, publish, print and
deliver it into the market on
Saturday.
3
More than 75% of local
brokerages (UOB Kay
Hian, Philip Capital, DBS
Vickers, etc) orders the
magazine for their clients.

13. Events
Since 2010, Shares Investment has continuously held one of the largest Chinese
investment seminars in South East Asia. The largest attendance for an event was more than
2,000 paying delegates.

14. Invited prominent
speakers from around Asia
— Prof Chan Yan Chong,
Hu Li Yang, DAR Wong, etc
1
98% approval rating for
every event held.2
Together with the
digital and print
media, Shares
Investment
Conferences has
been able to garner
quality investors into
its events. Also, with
its media, it ensures
effective campaigns
that lasts more than a
weekend.
QualityLeads
Events
Every year, Shares Investment
holds 3-4 events: with the anchor
event being the Shares Investment
Conference, with more than 1,000
paying delegates every time.
3
50% trades in more than
one market, demonstrating
their sophistication and
experience in investment.

15. Importantly, Shares Investment
creates content that is trusted and
that engages investors since 1995.
And it is quality content that creates
brand conversations.
Content
Matters

16. Content Is Most Valued
Stock Px & Vol
News & Announcement
Local Financial News
Global Financial News
SGX Movements
Global Stock Mkt Movements
Analyst Reports & Reocmmendations
Professional Technial Analysis
Others
0 40 80 120 160
2%
53.1%
57.8%
37.4%
57.1%
60.5%
71.4%
79.6%
77.6%
2.00%
46.80%
60.90%
41.60%
52.50%
61.30%
72.90%
78.30%
76.40%
Guests/Registered Users Subscribers
Editorial content constitutes a substantial portion of investors’ reading needs.
Based on internal survey -- online community, July/Aug 2013

17. Consumers looked at
native ads 53% more
frequently than display ads
1
Native ads registered 18%
higher in purchase intent2
Unlike the usual
banner ads,
consumers demand
brand conversations
that require brands to
create content. In the
financial vertical,
Shares Investment is
able to bridge this
content gap for our
partners.
DriveBrand
Conversations
Native Advertising
The effectiveness of traditional
marketing has dropped. With our
trusted content creation abilities,
we have helped to engage investors
for our partners.
3
32% would share a native
ad versus just 19% for
display ads.

18. As Seen On
Shares Investment’s content is also seen on Yahoo Finance, NewsLoop as well as
StockMarketReview.com, and continues to grow its content reach.
Yahoo Finance
Singapore
NewsLoop by
Singtel
StockMarketReview
.com

19. Case Study
Together with Bursa Malaysia, Shares
Investment ran a content marketing
campaign: events and trading ideas online
for over 6 months.
Bursa Malaysia
Achieved 50,000+ Views
After the CLOB incidence, there’s still lukewarm interest in the Malaysian equities market amongst
Singapore investors. As such, Shares Investment worked together with Bursa Malaysia to publish unbiased,
balanced trading ideas across our digital media platforms. This content complemented the offline
engagement during the Shares Investment Conference in 2014.

20. InterestBefore:30%
Alotofmistrusttowards
theMalaysianMarket.
InterestAfter:39%
Re-education and
branding helped gain
trust
Keenness: 85%
Many more wants to
know about the
M’sian market
TradingInterest:62%
Many more are willing
to start trading in the
M’sian market.
39/30% 62/85%
39/30%
Native advertising from a
neutral, unbiased media
source helped rebuild trust
Bursa Story : Successful Engagement
A survey was done amongst investors (a) their interest in the Malaysian market before/after the
campaign, (b) where they get the necessary information, (c) demographic questions.
More than 50% of the respondents are below 40 years old.

21. Case Study
To draw interest in our mid-year review
seminar, we did an integrated campaign
across print, digital and social media.
Mid-Year Review ‘14
911,144+ Impressions
Integrating all the media platforms to reach out to our audience, the event was a fully-paid, full-house event.
At the same time, the event had more than 10% of new trading account open for our sponsors.

22. 407,531
343,371
160,242
Online Media
Click-throughs over
mobile banners
reached a high of 0.46%
Social Media
On-site social updates
led to historical
engagement levels with
the online community.
138,480
Traditional media drew
more than 30,000 eye-
balls per issue
Print Media
Contentfocused
newslettersledto12%
click-throughrates.
Digital Newsletter
Mid-Year Review Event : Integrated Media
Across the different media, the event successfully garnered full-house response. At the same time, social
media engagement reached 160,242 reads in one day.

23. Nearly 500% more click-
throughs into the website
from that EDM.
1
15.3% of tickets sales
generated by one key EDM
sent.
2
Unlike the usual
marketing EDMs,
our EDMs were
based on content
generated by the
team and the
speakers, hence
driving higher
engagement and
tickets sales than
other media.
Content
Drives
Engagement
Native Advertising Through Newsletters
One of the most successful
marketing medium was the
content-based EDM. We included a
click-through video clip of a
speaker in the EDM.

24. Historical 160,000 views
in one day.1
The single most viewed
and shared post, received
2,857 post-clicks.
2
With some audience
who are unable to be
at the event, or still
sitting on the fence
for a paid event, the
social media updates
drove lots of interest
and engagement in
the community,
strengthening the
brand for future
events.
Social Media
Offline.
Native Advertising Through Social Media
During the event day itself, the
social media engagement on our
Chinese FB page hit more than
160,000 views with more than 50%
watching the entire video clip.

25. Ultimately, Shares Investment is
about connecting with quality
partners with our community —
empowering them to make informed
investment decisions and attain
financial freedom.
Our
Customers

26. Meet the TeamThe team together has decades of trading, fundamental researchers and journalism that Shares Investment is known
for. There are financial graduates, CFA, and ACCA graduates amongst them. Recognised for their editorial quality, we
are an accredited publisher for Yahoo Finance (Singapore), Newsloop and StockMarketsReview.com
LOUIS
LEE
Research
Editor (Digital)
HAOXIANG
CHOO
Research Editor
(Print)
QIUYING
ONG
Snr Research
Executive
SHANE
GOH
Research
Executive
PETER
NG
Research
Executive
SIMEON
ANG
Research
Editor
(Tradeable)

27. Meet the Market Watchers
Amongst the many others, we have some of the markets best market watchers whom we work with to gain insights
into the market — ensuring that the investors receive the latest and balanced insights into the market.
CHAN
YAN
CHONG
CHARLIE
LAU
COLLIN
SEOW
ERNEST
LIM
DANIEL
LOH
ROBIN
HAN

28. Contact Us
We are committed to working together with you to engage
your target audience.
Should you have any questions or even suggestions on how we
can do better to reach your goal, please call our sales at
67458733 or sales@sharesinv.com.
We look forward to hearing from you!
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