FPS develops, manages and distributes custom business content on behalf of banks and other financial services marketers. Specializations include conference presentations, e-newsletters, white papers, case studies, and bylined article writing and placement services.

1. what do your business
clients' need from you?
why choose FPS ?
"content that helps them
solve their business
challenges"
CFO webinar, Rules of Engagement
it's all about excellent

2. 81% surveyed said
they need:
newsletters
case studies
white papers
CFO, Rules of Engagement

3. business banking
subject matter experts
for more than 25 years
from Treasury Services to Small
Business Banking and all business
lines in between.

4. Keeping up with today's demand for a
consistent stream of fresh content is cited by
B2B marketers as their number one challenge.
Topic selection
Research
Content Development
Distribution |Design|
Tracking and Reporting

5. our content and delivery
system includes
Newsletters
Case Studies
Conference Presentations
White Papers and Special Reports

6. FPS Client Average: Open-Rates: 75%
Click-Throughs 20%
Banking and Finance Open-Rates: 23%
Sector Average: Click-Throughs 4%

7. determining the ROI on
bank content marketing
programs
GROUP 1 GROUP 2
received quarterly received no content
newsletter, white marketing
papers, video communications
Net ROI of more than 7,000 percent

8. Find out what the bank marketing
specialists at FPS can do for you!
info@fpsc.com 847.501.4120 ext.
2

9. see what our clients have to say

10. “More than 80%
of (relationship managers) rate the
newsletter as providing significant added
value to their sales efforts."

11. “Our monthly
client newsletters are a great way to keep in
touch with clients. It is a great tool in our
client retention efforts."

12. “ FPS editors
do an excellent job of staying abreast of
industry trends and knowing what is on the
minds of our clients—corporate treasury
managers—and consistently provide
content that is well written and timely.”

13. “The editorial
team always suggests newsletter article
topics and strategies that are relevant to our
clients and well received by my internal
partners—the bank's product managers.”