University of Texas at Arlington College of Business Proposal for Improvements for Better Brand Experience - Including Market Analysis

1. THE LONGHORNS
VALUE | COLLABORATE | INSPIRE

2. MISSION
VALUE | COLLABORATE | INSPIRE

3. ACCESSIBILITY DRIVES KNOWLEDGE
VALUE | COLLABORATE | INSPIRE
“An investment in knowledge always pays the best interest.”
~ BENJAMIN FRANKLIN

4. ACCESSIBILITY DRIVES INSPIRATION
VALUE | COLLABORATE | INSPIRE

5. ACCESSIBILITY DRIVES TALENT
VALUE | COLLABORATE | INSPIRE

6. ACCESSIBILITY DRIVES GROWTH
VALUE | COLLABORATE | INSPIRE

7. MARKET ANALYSIS – US
The Colleges and Universities industry is
in the mature stage of its life cycle.
• Revenue grows same rate as economy
• Established technology and processes
• Total market acceptance of product
Graduates command higher salaries
Possessing a degree culturally significant
Degrees steadily increased over decade
VALUE | COLLABORATE | INSPIRE

8. MARKET ANALYSIS – US
VALUE | COLLABORATE | INSPIRE
Essential elements for growth in
the New Age Economy
quadrant:
• Stable economic growth
• Niche labor skills

9. MARKET ANALYSIS – US
VALUE | COLLABORATE | INSPIRE

10. MARKET ANALYSIS – US
VALUE | COLLABORATE | INSPIRE
18 to 21 are 40.0% of industry revenue.
22 to 29 are 34.3% of industry revenue.
30+ represent 24.4% industry revenue.

11. MARKET ANALYSIS – US
VALUE | COLLABORATE | INSPIRE
The University of California
 Estimated market share: 4.1%
 Founded in 1868
 10 campuses
 Over 253,000 enrolled
 $20.3 billion in 2016
The University of Texas (UT) system
 Estimated market share: 2.1%
 Founded in 1876
 8 universities
 Over 221,000 enrolled
(1/3 of all Texas students enrolled in public universities)
 $10.7 billion in 2016
State University of New York
 Estimated market share: 1.6%
 64 campuses
(including community colleges)
 Over 442,000 enrolled
 $7.8 billion in 2016
Harvard University
 Estimated market share: Less than 1.0%
 Established 1636
 12 schools and colleges
 20,000 enrolled
 $4.5 billion in 2016

12. MARKET ANALYSIS – US
VALUE | COLLABORATE | INSPIRE
The location of higher education establishments is
largely affected by population distribution
The Southwest is different
• 12.5% of the US population and just 7.4% of
industry establishments
• generates a significant portion of total public
school revenue
• Texas alone accounts for 11.4% of national
public university revenue.

13. MARKET ANALYSIS – Texas
VALUE | COLLABORATE | INSPIRE
1. SMU Cox School of Business
2. Baylor University Hankamer School of Business
3. TCU Neeley School of Business
4. UT Austin McCombs School of Business
5. Texas A&M Mays Business School
6. Abilene Christian University College of Business Administration
7. UT Dallas Jindal School of Management
8. UT Arlington College of Business
9. Texas Tech Rawls College of Business
10. University of Houston Bauer College of Business

14. MARKET ANALYSIS – Texas
VALUE | COLLABORATE | INSPIRE
Out of the top 10 Undergrad Programs in Texas Business schools UTA:
• Lowest graduation rate
• Highest recorded transfer out rate

15. SWOT ANALYSIS
VALUE | COLLABORATE | INSPIRE
STRENGTHS
• Cost
• Location
• Accreditation
• Number of
Business
Majors offered
WEAKNESS
• Accessibility
• Reputation
Perception
• Student
Involvement
• Communicatio
n
OPPORTUNITIES
• Enhancing Course
Offerings
• Summer
Commencement
• Study Space
• Technology
• Potential Target
Market
THREATS
• Other
University
Course
Offerings
• Economy

16. OBJECTIVES
VALUE | COLLABORATE | INSPIRE
COURSE
OFFERINGS
SUMMER
COMMENCEMENT
COB LIBRARY
BUSINESS
SYSTEMS

17. COURSE OFFERINGS
VALUE | COLLABORATE | INSPIRE
New business major – example: Human Resources
Be first to market to succeed
Add value to businesses seeking expert graduates with niche skills
Add value to students seeking niche labor skills that give them market differentiation
Course delivery methods
Additional online courses – more of the same
Hybrid online/classroom lecture courses – less meetings
Incorporate new technology – podcast, webcast, YouTube channels
Improve in-line product/course offering
Use owned intelligence – data extraction/analysis to better meet demand (refine inventory)
JIT inventory parallel to Walmart’s innovation

18. COURSE OFFERINGS
VALUE | COLLABORATE | INSPIRE
Enter term number
or search then enter
Select subject
Course number
Meeting start time
…end time
…days of week

19. SUMMER GRADUATION
VALUE | COLLABORATE | INSPIRE

20. COLLEGE OF BUSINESS LIBRARY
VALUE | COLLABORATE | INSPIRE
Central
Library
Architecture
& Fine Arts
Library
Science &
Engineering
Library

21. COLLEGE OF BUSINESS LIBRARY
VALUE | COLLABORATE | INSPIRE

22. COLLEGE OF BUSINESS LIBRARY
VALUE | COLLABORATE | INSPIRE

23. COLLEGE OF BUSINESS LIBRARY
VALUE | COLLABORATE | INSPIRE

24. BUSINESS SYSTEMS
Enterprise systems / Oracle
Concur
Salesforce / Netsuite
Easy territory mapping
ALL
ACCT
MARK
MARK
VALUE | COLLABORATE | INSPIRE

25. MARKETING MIX
VALUE
EMPLOYER
UTA
GRADUATE
UTA COB
VALUE | COLLABORATE | INSPIRE

26. PRODUCT
Increased Income Potential
Work Promotion
Personal & Professional Development
Life Long Relationships
VALUE | COLLABORATE | INSPIRE

27. DISTRIBUTION
VALUE | COLLABORATE | INSPIREDeutsche Asset & Wealth Management – The Status of the American Economy as of 04/01/17

28. PROMOTION
Be a part of the solution
Impact the community
Make a difference
Build UTA COB Brand
VALUE | COLLABORATE | INSPIRE

29. SUMMARY
VALUE | COLLABORATE | INSPIRE
The mission of the Longhorns is to provide viable solutions for better overall
accessibility through the following initiatives:
• Course offerings
• Summer Commencement
• COB Library
• Business Systems
Just like we are the reflection of our employers you too are the reflection of the
UTA COB. So go out into the business world and put your best foot forward.

30. QUESTIONS
VALUE | COLLABORATE | INSPIRE