It’s no secret that one of the most important aspects of being a CEO is having the quality of leadership that enables trust and solidarity amongst your team members. Of course, the real secret is in understanding exactly how that’s accomplished. Turns out, there’s no magic bullet, but I’ve looked to some of the greatest leaders of the 21st century to glean information on how they built cultures of trust. Hopefully, the following information will help improve your thinking about your team members and the environment in which they work.

1. CULTURE
OF TRUST
5 W A Y S A C E O C A N B U I L D A
Chris Oberbeck

2. 1. MAKE REAL
CONNECTIONS.
“When dealing with people,
remember you are not dealing
with creatures of logic, but
creatures of emotion.”
- Dale Carnegie,
Inspirational Speaker, Author & Educator

3. GET AWAY FROM
EMAILS AND
TECHNOLOGY,
AND USE FACE-
TO-FACE
INTERACTIONS
TO HELP BUILD
TRUST.

4. GET TO KNOW YOUR TEAM AS
MUCH AS POSSIBLE AND,
MOST IMPORTANTLY, LET
THEM GET TO KNOW YOU.
C O M P A N Y . C O M

5. 2. PROMISE MADE,
PROMISE KEPT.
"It takes 20 years to build a
reputation and five minutes to
ruin it."
- Warren Buffett,
Chairman & CEO of Berkshire Hathaway

6. IF YOU PROMISE SOMETHING
TO YOUR EMPLOYEES,
DELIVER.
Your word is your currency.
C O M P A N Y . C O M

7. WHAT YOU
SAY AND HOW
YOU SAY IT
ARE JUST AS
IMPORTANT AS
FOLLOWING
THROUGH
WITH THOSE
STATEMENTS.

8. 3. SET CLEAR
EXPECTATIONS.
“To succeed in business, it is
necessary to make others see
things as you see them.”
- Aristotle Onassis,
Shipping Magnate & Businessman

9. BE AWARE OF
THE GAP IN
KNOWLEDGE
BETWEEN WHAT
YOU KNOW AND
WHAT THE
PEOPLE
WORKING FOR
YOU KNOW.

10. SOMETIMES A CHANGE IN YOUR
PERSPECTIVE MIGHT BE REQUIRED
TO ALLOW YOU TO SEE THINGS AS
YOUR EMPLOYEES SEE THEM.
The reverse can also be true.
C O M P A N Y . C O M

11. 4. DON’T HAVE ALL
THE ANSWERS.
“You don’t learn to walk by
following rules. You learn by
doing, and by falling over.”
- Sir Richard Branson,
Founder of Virgin Group

12. FAILURES NEED NOT BE SEEN AS
FAILURES, BUT RATHER AS
OPPORTUNITIES FOR LEARNING.
Nobody has all the answers all
the time, not even a CEO

13. MOST SUCCESSFUL
CEOS OUT THERE
ARE NOT AFRAID TO
TRY, EVEN IF THE
OUTCOME ISN’T
ALWAYS WHAT
THEY EXPECT.

14. THERE IS AS MUCH SUCCESS,
IF NOT MORE, IN THE
LEARNING THAT COMES FROM
FAILURE.
C O M P A N Y . C O M

15. 5. TRUST FIRST.
"The best way to find out if
you can trust somebody is to
trust them."
- Ernest Hemingway

16. INSTEAD OF THINKING OF
TRUST AS SOMETHING THAT
CAN BE NEGOTIATED, THINK
OF IT AS SOMETHING YOU
LOOK FOR FROM OTHERS
- in exchange for first putting it out
there yourself.

17. YOU’LL BE AMAZED
HOW MUCH
STRONGER AND
MORE EFFECTIVE
COLLABORATION IS
AMONGST YOUR
TEAM MEMBERS.

18. AND YOU'LL BE AMAZED AT
HOW MUCH MORE EFFECTIVE
YOU’LL BE LEADING THEM.
C O M P A N Y . C O M

19. ENTREPRENEUR.COM
R E A D F U L L A R T I C L E A T
C H R I S O B E R B E C K . C O M