The document outlines the problem that hearing aids are expensive and have outdated technology, it proposes a solution of developing smart hearing aids that cost $749 per pair using modern technology and are sold direct-to-consumer through an online store and mobile app, and it requests $2 million in funding to develop prototypes and begin marketing the new hearing aids.

1. Intro
christian@becka.io

2. Problem
One in eight people in the United States aged 12 years or older
has hearing loss in both ears.
Hearing aids aren’t covered by insurance in the United States.
An average pair of hearing aids costs $4800.
Of the one in eight people, only 20-24% wear hearing aids due to
cost and social stigma.
User experience and product value are poor.
Source - NIH/AAOA

3. Problem
Your average hearing aids use aging technology sold by
audiologists and hearing technicians.
In-Person Hearing
Exam
Limited Bluetooth Capabilities
Binaural Hearing Replaceable Batteries
L R

4. Solution
Direct-to-consumer smart hearing aids costing an order of
magnitude less than the competition.
Smartphone Hearing
Exam
Streaming Bluetooth
Dual Antenna Binaural Hearing Wireless Charging
L R

5. Product
Balanced Armature
20-20kHz
Omnidirectional
Microphones (2)
Lithium Ion Battery NFMI, DSP & ARM
BLE
$749 / pair
Modern, ultra-miniature
behind-the-ear form factor
Mobile App
• Pure Tone Test
• Phonetically Correct Speech Test
• Volume/Tone/Timbre Settings
NFMI Near Field Magnetic Induction
DSP Digital Signal Processor
ARM ARM Microprocessor
BLE Bluetooth Low Energy
16 Bit Audio @ 44.1kHz
48 Discrete Channels
Ear Canal
Begin Filing Provisionals
Begin Filing Provisionals
Utility Patents
Design Patents
24 Hour Battery Life
Charging Tip
Class I Medical Device
NFMI and BT Antennas

6. Product
A full, comprehensive
hearing test in the
mobile app can be used
at home or on-the-go to
re
fi
ne your personal
hearing correction and
preferences.
No Audiologist needed.
Becka Hearing Aids can be wirelessly programmed while
being worn.

7. Market Size
Source - NIH/AAOA
Millions
80
160
240
320
400
Hearing Loss Market Penetration Unaddressed Market
324
36
360
31
8
39
US Global

8. Business Model
Warby Parker business model. Direct-to-consumer through
online sales.
One percent unaddressed US market ownership over four
years. Global market thereafter.
310k x $749 =
$232M Revenue
$116M Gross Pro
fi
t
2018 2021

9. Go-To-Market
Kickstarter
Online Store
$749/pair
Referral
$50 off
Online
Marketing
Of
fl
ine
Marketing
$250k Goal
$599/pair

10. Competition
$800
$6000
Smart
Dumb
Becka
Starkey
Widex
Siemens
ReSound
Sonova
Audicus
Eargo
iHear
Lyric William Demant

11. Ask
Raising - $2M
Burn rate - 18 months
$375k - Electrical/Embedded Engineer
$375k - Mechanical/Acoustic Engineer
$450k - iOS and Android Engineers
$225k - Industrial Designer
$275k - Prototypes/Testing
$190k - Salary/Of
fi
ce
$110k - Pre-sale Marketing/Legal

12. Team
Advisors:
Kim Zeller Hoppin, AuD
Owner/Doctor of Audiology, Marin Hearing
Center
Lauren Walters
CEO & Founder, 2 Degrees Food
Dominique Toppani
Senior Director, Engineering, Twist Bioscience
Mitch Randall
CEO, CTO & Co-Founder, Zii Energy
Dan Kaplan
Power Electronics Engineer, SpaceX
Nehal Gajjar
CEO & Founder, iMetalx
Founder:
Christian Hresko - CEO
MS Comp Sci
Johns Hopkins University
BS Sound Synthesis & DSP
American University