1. "Chris has worked with us to
create a comprehensive
strategy that combines his
fresh perspective on our
business with previous
extensive experience. The
resulting BD plan is a
practical blue print for how
we will generate leads and
new revenue for WorkRite
through a series of sector
based campaigns. Chris has
engaged with the sales
team, listening - but also
providing presentations and
training sessions at our
meetings. It’s been great to
have Chris on the team".
Geoff Thompson
Sales Director
Posturite
Situation - Posturite is successful and highly respected brand in the world
of ergonomic solutions and curative products. WorkRite, a division of
Posturite, specialises in online Health & Safety e-learning, assessment and
compliance software
WorkRite has seen considerable double-digit growth year on year, but the
team can see the opportunity for triple digit growth and wanted an
independent view on how this could be delivered.
Approach – Following on from a BD review conducted in March the
challenge was to create an actionable strategy that the team could
implement to generate more leads, more opportunity and more revenue.
The program needed to be self managed within WorkRite and so led to
the creation of a series of blue prints or step-by-step guides covering
sector strategy and subsequent lead generation and appointment setting.
Outcome - The output was a detailed actionable plan and presentation.
The ‘steps to the dance’ as it became known. So far the outcome has
been a very close adoption of the recommended strategies including
further sector research work for EMC.
Following the sector campaign guides and collateral we produced, the
pi
lo
BD PLAN AND INDUSTRIALISED LEAD
GENERATION
CLIENT: WorkRite – a division of Posturite Ltd
SECTOR E-learning, training, consultancy, curative ergonomic
office solutions.
PROJECT The development of a comprehensive BD and lead
generation strategy.
OUTCOME A clear sector plan and uplift in new business
opportunities and revenue.
For a no obligation discussion about your strategy or business
development issues please contact: chris.white@emcltd.co.uk or call
Chris on 07970 710543