1. Lagos LaidBac co.
BUSINESS UPDATE MID-YEAR 2015
TODAY.
Lagos LaidBac co. has overcome its basic challenges
of mapping the market and has found efficient
ways to convey the inherent values along its
product lines to the end user. In 20 months we
have built a business from under 0.25Mn Naira to
about 6Mn Naira.
Our inherent values are defined as;
*Education
*Tourism
*Cultural Integration
Our target market is streamlined as;
*Business Travelers and Local Tourists
*Corporates
*Government and Public Service
Retelling the story of Lagos with our range of culture
inspired merchandise.

2. MARKETING
Recent brand involvement has led to direct
marketing leads offline and online.
*December 2014- Future Awards + WHO Ebola
Campaign >20,000+ leads
*February 2015- Social Media Week Lagos >200,000+
leads
*March 2015- Pulse NG + Pulse VIP Night >15,000+
leads
*June 2015- Campus Heat Awards >3000+ leads
*April 2015- M.I Abaga, Reminese and P Square n
>2.8Mn+ leads
*August 2015- KONAMII Charity Football event
>14,000+ leads
SALES AND
DISTRIBUTION
In addition to 6 major online retailers covering
Nigeria including Jumia and Konga, we have 9
physical retail outlets in Lagos and recently
acquired 3 retail outlets in Abuja which includes the
Sheraton Abuja and the Siverbird LifeStyle Store.
Currently sales are composed of 55% online retail,
24% store retail and 21% marketing executive retail.
The TEAM
The Lagos LaidBac team has grown from a core
creative team of 3 in 2013 to a close knit team of 6
with diverse skills and a strong commitment to the
overall business objective. With clear performance
goals the team comprises of the Creative Director,
Operations and Logistics Exec, Research and
Development Exec, Accounting Exec, Media and
Communications Exec, Brand ambassador.

3. TOMORROW...
The Lagos LaidBac success tomorrow Is
hinged on our ability to evolve in a seamless
manner providing our end users value bursts
of Educative, Cultural Integration facilities
and Tourism opportunities.
We have structured our business to cater
To: The Business Traveller And Local
Tourist by stocking physical retail and e-
commerce platforms.
To: The Corporates by designing special
campaigns to address education and cultural
integration with our merchandise and
events.
To: The Government by collaborating to
create a return on investment on tourism by
retelling the story of our heritage in public
spaces and via intelligently executed and
strategically crafted programs that in turn
promote our heritage and create a tourist
community that's comparable with The
famous NewYork city.
Expanding our current operational structure
is pertinent to our business bottom line. As
such we are currently seeking advice and
funding to increase our overall capacity.
Our current financial statements and
financial forecast are available for review at
a short notice for investment commitments.
Thank You.
Chuck Nwachukwu.
For the Team@LagosLaidBac
www.lagoslaidbac.com