48 Hour Blueprint!

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CJ Mollo's 48-Hour BlueprintCJ Mollo's 48-Hour Blueprint

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Introduction
First of all, let me thank you for taking the time to download this PDF. I think you'll find
that I'm a straight shooter and I won't screw around when it comes time to lay down
my 48-Hour Blueprint.
So why call it “48-Hour Blueprint?” Simply put, it fits. This method that I'm going to
share with you is neither complicated, nor will it take a long time for you to start seeing
real concrete results.
Since this method is about purchasing solo ads, it's very important that I mention right
off the bat that you will be working in what many people refer to as the
“Internet/Affiliate Marketing” niche. Specifically, this niche deals with helping people
to achieve financial freedom by teaching them how they can use the Internet to earn a
consistent living.
This niche is huge, and encompasses many different sub-niches, such as traffic
generation, blogging, social media, email marketing, video marketing, product creation,
and more.
About Me
I don't like to talk about myself. I let my statistics speak for themselves. However, in

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order for you to trust me, you need to know a little bit about me.
I became an Internet Marketer in May of 2009. I had played around with forums a little
bit back in 2008, but didn't really discover Affiliate Marketing until after I got laid off
from my job back in May of 2009. Prior to getting laid off, I'd worked in food service
since I was 16-years old. I don't have a formal education in Hospitality Management,
but I do hold an Associates Degree in Business Administration.
I struggled at first. My very first attempts at making money online involved article
marketing and pay-per-click advertising. I'm not going to go into detail, but let's just
say I pretty much failed miserably at both.
It wasn't until 2011 that I decided to build a list. I started simply, with nothing more
than a $2 “.info” domain name, some cheap web hosting, an Aweber account, and a
very basic HTML lead capture, or “squeeze” page.
I didn't fare so well at first with list building, either. The problem? Traffic generation, of
course. A lot of “gurus” say they build their lists using mostly “free” traffic. While
that's possible, there's usually much more to the story. In all actuality, there is no such
thing as “free” traffic. Sure, maybe you aren't paying for the traffic with currency, but
you're still paying with your time. Time, by the way, is your most valuable resource. I
guess one could even conclude that “free” traffic is not only the most difficult to
acquire, it's also the most expensive. Yeah, I know. That doesn't make very much sense
at the moment. Just hang on. You'll understand what I mean pretty soon.
At any rate, that's enough about me. If you want to see some of the things I've been
able to achieve in my ten plus years as an Affiliate Marketer, you are more than
welcome to visit my About Me page.
Now you know a bit about me and my background. I've worked my way up from
nothing. It was not an easy road, but once I started to see the fruits of my labor begin
to blossom, I realized that all that hard work was well worth the effort.
I think you now know enough about me to know that I am not going to steer you
wrong. So, are you ready to dig in to the 48-Hour Blueprint?

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What Is The 48-Hour Blueprint?
The 48-Hour Blueprint is a list building course which focuses on helping you to
successfully build your list using solo ads. Now, before you think about the fact that
maybe you've tried solo ads and failed, let me make one thing very clear. If you failed
at solo ads, it was because of YOU and not the method! Solo ads are the fastest and
easiest way for you to dive into Affiliate Marketing and start seeing REAL results,
sometimes in less than 48 hours!
I'm not making this statement and asking for you to take me at my word. This entire
PDF is dedicated to showing you EXACTLY what you need to do if you want to succeed
on a grand scale with solo ads. I'm not just talking about beginner's luck, either. I'm
going to give you every little bit of knowledge I have about how I've been using solo ads
for five plus years to build a targeted list of subscribers who aren't afraid to pull out
their wallets (or purses)!
I think the best way to lay this all out for you is to present you with a series of steps,
which, when followed in the exact order I give them to you, should lead you to
experience positive results.
Are you ready to learn? Let's begin!

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What Are Solo Ads?
I've told you that the form of traffic you will be using to achieve results with this system
will be solo ads, so it stands to reason the very first thing you will need to know is what
they are (and what they aren't).
Simply put, solo ads are blocks of clicks that you purchase from a vendor (seller). The
vendor will send these clicks to the link that you provide them with. In 99% of all cases,
the ONLY page you should be sending solo ad traffic to is your lead capture, or
“squeeze” page. Solo ad clicks should always be used for lead acquisition (to build your
list).
The clicks that the seller, or vendor, will send to your page can come from a few
different places. However, it is generally accepted that they will come from the seller's
list, or from somewhere inside one or more of the seller's funnels (usually their
download, or “thank-you” page).
The origination of the clicks is important, because it's accepted that different click
origins have different value. In other words, not all solo ad clicks are created equal.
Different forms of solo ad clicks not only vary in quality, they vary in price. Sometimes
the price gaps can be very small, and sometimes they can be rather large.
Let's go over the most popular kinds of solo ad clicks that are available to you.
Where Do Solo Ad Clicks Come From?
First, we'll cover the two main sources of solo ad clicks. Bear in mind that although
there are generally two different types of clicks, there are three types of click packages
that come from them. This is explained below.
1. Broadcast Clicks – These are normally the best quality clicks. They come directly
from a vendor's broadcast to his list. Generally, an offer-specific email swipe is used,

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and that can be one that you supply the vendor, or one the vendor writes. These are
the best clicks because they are more targeted and what would be referred to as
“warm” traffic. This means the people who click on your link are already interested in
the type of offer you are advertising.
2. Funnel Clicks – Funnel clicks are considered to be bit lower in quality than broadcast
clicks. Funnel clicks come from links that are placed throughout the solo vendor's
funnel. These links are usually on the “download” or “thank-you” page of a funnel.
However, they can also be located on the “confirmation” or “redirect” page.
Confirmation/redirect pages refer to the page that a new subscriber will find
themselves on directly after filling out an opt-in form and clicking “submit” or “sign up.”
Funnel clicks can also come from a seller's “welcome” email. A welcome email is the
very first email that a new subscriber receives after they sign up to a list. Normally, this
message is set up in advance and is automatically sent out by an autoresponder.
3. Mixed Clicks – Mixed clicks are simply that, a mix of broadcast clicks and funnel
clicks. Many solo buyers opt for this type of click package when they are testing out a
new vendor, or if they want to save a bit of money.
What Are The Different Types Of Solo Ad Clicks?
Now that you know where your solo ad clicks come from, there's one more variable
that determines the overall quality and price of solo ad clicks, and that's the part of the
world that the clicks come from. These clicks have been broken down into categories
called “tiers.”
There are at least 3 different tiers of traffic, but for our purposes, we are only going to
worry about “tier 1,” and “tier 2” traffic.
Tier 1 Clicks – Tier 1 clicks are considered the very best, and they are also the most
expensive. Many solo ad vendors offer options when it comes to buying these type of
clicks. You can but 100% tier 1 clicks, or you can buy tier 1 clicks with a minimum, such
as “75% minimum tier 1 clicks.” As expected, the prices for these packages can vary.

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There are actually several countries which are considered to be “tier 1,” but in the
world of solo ads, the following countries are referred to as tier 1:
• United States
• United Kingdom (England, Scotland, Wales, Northern Ireland)
• Canada
• Australia
• New Zealand
Tier 2 & 3 Clicks - Tier 2 countries are considered most other countries from Western
Europe (well developed non-English speaking countries), and Tier 3 countries are “all
the rest.” Tier 3 countries represent the lowest quality traffic, and most buyers will
want to avoid this traffic altogether.
USA Only Clicks – As you might have guessed, these are click packages that are 100%
from the United States. For example, if you order 100 clicks, then all 100 visitors to
your landing page will come from the United States.
I know this can sound confusing at first, and can differ from other types of paid traffic
sources. However, as it pertains to solo ads, this is generally the “law.”
Since our focus is only solo ads, it's best to adhere to the above guide. My advice is to
never purchase any traffic other than tier 1 or tier 2. If we're getting really specific, I
would never accept solo ad traffic that is not at least 75% tier 1. If you really want to
get the best results, then go with 100% tier 1 traffic. This is not always feasible, and will
often depend on the size of your traffic budget and how many clicks you want to
purchase.
There is, of course, one more option you can pick, and normally these are the most
expensive clicks available in the solo industry. Most buyers do not buy these types of
click packages until they have become extremely proficient with solo ads and are able
to guarantee conversion rates of at least 40% - 50% on all of their solo ad purchases.
These are what's known as “USA only clicks.” This means exactly what it says. These
are clicks that are 100% from the United States.

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Some people consider “USA only clicks” to be the absolute best, and feel that they will
get the highest quality subscribers from these clicks. In my own personal experience, I
find tier 1 clicks and “USA only clicks” to be pretty much equal. I don't think it's worth
it to pay the sometimes very high prices just to get all USA clicks.
Part 1: What You Need
The saying “it takes money to make money,” holds true in the 48-Hour Blueprint just
like it holds true in any other business venture. The difference is that starting an online
business is something that just about anybody can afford. I started my online business
with less than $50, and I'm about to tell you how you can do the same.
You'll need to pay for 4 crucial components in order to get started. They're listed
below. You'll need other things, too, but I'll show you how to use free tools for that.
1) A Domain Name – A domain name is mandatory in order to have a website that you
own. You have several options here. I recommend that you pick a “.com” domain, as
they seem to rank better with the search engines and are typically perceived as more
trustworthy and professional. The cost for a “.com” domain is anywhere from $10-$15
per year, depending on who you purchase it from.
For your first domain name, I recommend you either get one that matches your
personal name or your business name. For instance, my main review blog is
“cjmollo.com.” If you want to start out on the right foot when it comes to branding to
your business, you can try to get your name business name, if it's available.
If the “.com” domain you want is already in use or otherwise not available, then you
have other options. Also, if you are on a budget, you can pick up a “.info” domain for
around $3 plus any applicable taxes. Understand, though, that the yearly renewal costs
for a “.info” domain are often more expensive than a “.com” domain.
The two best places to purchase your domain from are:

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GoDaddy
NameCheap
2) A Web Hosting Account – Web hosting is essential because it's where your website
files are stored on the Internet. It's also where you set up your WordPress blog and any
other kinds of websites you might want to have, such as squeeze pages, sales pages,
landing pages, etc.
For hosting, I recommend you start out using HostGator. They are inexpensive and
quite reliable. They have plans starting as low as $2.75 per month. I recommend you
go with the “Baby” plan. It's perfect for your purposes and has all the features you
would need to become a successful Affiliate Marketer.
HostGator Web Hosting
3) An Autoresponder Account – This is probably the most important tool of all. This is
where you are going to store your email subscribers and this is how you are going to be
able to send them emails. This is mandatory because it's what is going to allow you to
practically produce income on demand.
As far as I'm concerned, there is only one autoresponder you should consider, because
they are the absolute best. Their emails always end up in the subscriber's inbox, and
their customer service and pricing are second to none. The name of this autoresponder
company is Aweber.
With Aweber, you can get the first month (30 days) for free, and then the cost is $19
per month for up to 500 subscribers. The price increases as you add subscribers, but it's
still very reasonable. I have almost 10,000 subscribers on my list, and I only pay $69 per
month. When you have a responsive list as big as I do, $69 is a drop in the bucket
compared to the monthly revenue that my list produces.
Click here to get an Aweber account.

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4) A Click Tracking Account – Click tracking is essential when purchasing solo ads. It's
the only way for you to know how your squeeze pages are performing, and whether or
not you got good results from your solo ad vendor. The most popular click tracker in
the industry for tracking solo ad progress is called ClickMagick. ClickMagick does have a
slight learning curve, but once you learn how to use it I guarantee you will come to
regard it as one of your most important resources.
It can tell you everything you need to know about the traffic you purchased, such as the
IP address it originates from, what percentage is tier 1, tier 2, or tier 3, how many
people subscribed to your list and where they are from, etc. ClickMagick also detects
fraudulent clicks, and this level of protection is very important in ensuring that you
don't get scammed.
ClickMagick is not that hard to set up initially (as you get more proficient you can add
more features to your campaigns), and there are loads of detailed tutorials on the site
as well as a great support team to assist you with any issues that might arise. The cost
for a ClickMagick account is $17 per month, and that allows you to track up to 10,000
clicks per month. In the beginning, you will not get anywhere near 10,000 clicks.
Click here to get a ClickMagick account.
Part 2: Setting Up Your “Solo” Funnel
Your solo ad funnel is the most important aspect of the 48-Hour Blueprint. The main
reason why most people fail with solo ads is because they don't have a very good
funnel. In fact, most of the funnels I've seen beginners try and use are downright
awful.
Contrary to popular belief, a solo ad funnel is not supposed to be complicated. In fact,
it's probably one of the easiest funnels you can create.
When it comes to putting together an effective funnel, the idea is to keep it simple.

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Before I explain how to set your funnel up, I want to go over a couple of aspects of solo
ads which people get all wrong.
First and foremost, the primary purpose of a solo ad is to build your list. It's not to
make money, affiliate commissions, CPA sales, or any other reason you may have been
given in the past. The asset that a good solo ad provides is leads, or subscribers, and
NOT sales.
That said, it doesn't mean that you should not try and make sales from your solo ads.
The idea is to cover the cost of your solo ad and get your subscribers for free. I use a
very simple formula to try and cover the cost of my solos, which I will cover later on in
this guide. If you follow this formula most times you will cover the cost of your ad buy.
However, don't expect it to happen with every solo ad because it won't. NOBODY
covers the cost of every solo ad they buy. If they tell you that they do, it's probably a
lie.
A solo ad funnel consists of 5 major parts. They are:
• A lead capture, or “squeeze” page
• A redirect, or “confirmation” page
• An offer, either your own product or one you promote as an affiliate
• An initial, or “welcome” email from your autoresponder
• A download, or “thank-you” page
Building Your Funnel Pages
First, I'm going to cover the 3 web pages that you need to build to complete your
funnel. There are several ways to build web pages. You can use a free web page editor
if money is tight. The most popular of these is Kompozer. You will need to download it
and install it on your computer. There are several sites where you can download
Kompozer. I'll provide you the link I used below. If, for some reason, that link stops
working, simply do a Google search for “download Kompozer” and you will find many
others.

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Click here to download Kompozer.
In my opinion, the easiest and most affordable way for you to build out your funnel is to
install WordPress on your domain. WordPress is very versatile, and you can do
practically ANYTHING with it if you have the right themes and plugins installed.
The best way for you to create your funnel is to install a WordPress plugin called
InstaBuilder. It's a “drag and drop” page creator with built-in templates that make it
incredibly easy to build a perfect solo ad funnel.
InstaBuilder is pricy, but there is a workaround. You can have it installed on your
WordPress site for only $5 by purchasing a “gig” from a freelance site called Fiverr.
There are several sellers offering this service. I included a link for the one I consider
the best below.
Click here to get InstaBuilder.
If this gig is no longer available, all you have to do is search Fiverr for “install
InstaBuilder” and you will find dozens more to pick from.
1. Your Lead Capture (Squeeze) Page
The first step, of course, is to create your lead capture page. This is the page where you
will be sending all of the traffic you buy.
This page should be VERY SIMPLE. The most effective squeeze pages I've ever used
consist of nothing more than a headline and an opt-in form.
Here is an example of one of my best performing squeeze pages. It converts at
approximately 44%. Simply put, that means that for every 100 solo ad clicks that get
sent to that page, 44 people enter their email address and become new subscribers to
my list.

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As you can plainly see, there's nothing special there. However, it's incredibly effective.
These are the kinds of squeeze pages you should be using with solo ads.
Now, it's important to point out a few things. First, don't LIE! I actually make that kind
of money online. Does that mean that if you aren't making any money online yet you
can't create an effective squeeze page? Of course not. There are tons of headlines that
you can create that will work well. You just need to be creative.
Second, if you promise something on your squeeze page, you need to follow through
with that promise. This particular squeeze page gives away an original report that I
created where I teach people several ways to build their list and start promoting

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products. It's loaded with goodies and if people follow the instructions, they can
potentially start earning quite a bit of money.
2. Your “Confirmation/Redirect” Page
Your “confirmation” or redirect page is the page that new subscribers are sent to
immediately following sign-up. Once a person enters their email and clicks the
“subscribe” button, they will automatically be sent to this page. This page is important
for a couple of reasons. First, it's your opportunity to thank the person for subscribing
to your list. Second, it's where you instruct the subscriber about what's going to
happen next. Third, it's where you place your ClickMagick (or whatever link tracker you
choose) tracking code. This tracking code is essential to keeping track of your
conversions. In other words, it's going to tell you how well your squeeze page is
performing.
Here's an example of my redirect page:
Again, there's nothing special here. It's a simple HTML page that automatically
redirects the subscriber to a link of my choice. The link can be changed and also the
amount of time it takes before redirecting can be set as well. It's easily edited with a
simple text editor like Notepad or a free web page editor like Kompozer.

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I redirect the subscriber directly to a sales page for a product that I promote as an
affiliate. This way, if they decide to make a purchase, I'll make a commission. This
money will go toward making up the cost of the solo ad.
3. Your “Thank-you/Download” Page
Your download page is pretty much self-explanatory. It's a page that you set up with
the download link for whatever it is you are giving away in exchange for a person
subscribing to your list. It can be a report, video course, software, etc.
Your download page is also an excellent place for you to put banner or links that
promote paid products. This is another opportunity for you to make sales that will help
to cover the cost of the solo ad.
Download pages are easy to create. You can create it using a free web page editor like
Kompozer, or you can use a “drag and drop” page builder like I do.
Here's an example of one of my download pages:

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Again, you'll notice it's simple. It took roughly 10-15 minutes to build using a free
download page builder software that I have. As I discussed earlier, there are banners
for affiliate products on the page (they are not in view in the image) that can produce
commissions that will help you to make up the cost of your solo ad.
Once you have completed building your web pages, you need to set up a new list in
your autoresponder in order to be able to acquire and store new leads. This is not
difficult, and there should be plenty of tutorials available to you in the “help/support”
area of whichever autoresponder you have chosen. If you don't find what you're
looking for there, you can always turn to YouTube. That's where I usually end up!
This completes the part of the funnel process as it pertains to building web pages. Now
we'll discuss the flow of the funnel and how your autoresponder is incorporated into it.

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The above illustration depicts the flow of the funnel. This is exactly how your new
subscriber will go through it. They'll start by opting in, or subscribing to your list via
your squeeze page. Then, they are sent directly to your redirect page. Your redirect
page will then send them to your offer. At this point, some people might purchase your
offer, and you will make a commission. Most, however, will stop and wait for your
“welcome” email to arrive in their inbox. Your autoresponder automatically sends out
your “welcome” email to everyone who subscribes.
One thing I feel the need to point out to you is that when buying solo ads, you will want
to set your list to single opt-in. This simply means that the new subscriber does not
have to go into their email inbox and confirm their decision to subscribe to your list.
Some autoresponders do not allow for this choice initially. They often want to get to
know you a little better first. There are also some autoresponders that do not allow
single opt-in at all. These would not be a good choice if you plan to build your list with
solo ads.
If your autoresponder allows for single opt-in, but not right away, you will need to find
out how long it will take for the option to be enabled in your account.
Also, you should do your research before getting an account with any specific
autoresponder. Make sure they have what you want. There are literally dozens of
autoresponder companies out there, so make sure you choose one that you are
comfortable with and that is geared toward the “Internet Marketing/Make Money
Online/Biz Opp” niche. You'll want an autoresponder that allows for promotion of
affiliate products. This is obviously crucial for your success as an Affiliate Marketer.
Your “Welcome” Email
Your “welcome” email is simply that. It welcomes the new subscriber to your list. Your
welcome email must consist of a few important elements.
First and foremost, it's where you are going to put the link to your download page so
that your new subscriber can access whatever it is that they signed up to get.

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Next, you should use this email to introduce yourself. You don't have to give them your
entire life story here. It's important that you don't overwhelm them with information
right away. Eight or ten sentences about yourself and your Internet Marketing journey
will suffice nicely.
You should also include a way for them to contact you directly. Many people are using
social media for this. However, you can use your email, a contact form from your blog,
a link to your support desk (if you have one), or even your Skype ID. No matter which
one you decide to use, if someone reaches out to you, make sure to get back to them in
a timely fashion! Remember, this is a potential future customer!
One of the ways that you are going to “stand out from the crowd” is to build a
relationship with your new subscribers. Let them know that you are more than
someone with a Richard Nixon mask sitting in a darkened room behind a computer.
Whoa. Wait a minute... That's kind of creepy. Anyway, you get the idea!
Once your new subscriber accesses the download page and downloads the material,
the solo ad process is complete. However, the relationship building and product
promotion process is just beginning. That's a subject for another report, though.
Part 3: Your First Solo Ad
Well, the time has come. This is the FUN part! It's time to purchase your first solo ad
and test out your new funnel.
When you are testing out your funnel, you should purchase 100-click solo ads. This is
just enough to give you a good idea of how your funnel will perform, and it also gives
you an opportunity to feel out the solo ad vendor. Vendors are certainly not created
equal, as you'll soon see. Some vendors have incredible traffic, some have mediocre
traffic, and some just don't have traffic worth buying. It just so happens that you're in
luck, because I'm going to show you the best places to buy solo ads and how to find
quality vendors.

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Where Do You Find Good Solo Ads?
The short answer is that there are many places to find good solo ad sellers. I'm going to
list the places that I recommend you look.
These are the places where I have found the best solo ad sellers. These are sellers that
have always delivered good traffic, and I've often made sales and been able to recoup
my solo ad cost using sellers from these outlets.
I'm not the type to badmouth any particular site, so if I have not listed the outlet here,
you can just assume that I don't recommend you purchase your solo ads from them.
In the next section, I'll tell you where to buy from, and then I will show you how to go
about approaching a vendor to inquire about purchasing clicks from them.
Facebook Groups
The absolute best sellers advertise in Facebook groups geared solely towards solo ads. I
am going to list the top 3 groups that you should join. These are where you will find
the top sellers in the business.
These groups are where buyers, like yourself, leave testimonials about sellers they've
purchased from. This is a surefire way to find out about great sellers. Later on, I'll
discuss how to research a seller by looking at their testimonials.
The very first group is probably the most popular, with almost 40,000 members.
Prashant Sharma's Solo Ads Testimonials
The second group I recommend is also very active, and also loaded with great sellers.
Deepak Kulkarni Solo Ads Testimonials
The third group is actually quite special, because this group features testimonials from
buyers who have made sales from their solo ads. If they did not make sales, they

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cannot post in this group. Therefore, you are going to find some of the absolute BEST
solo ad vendors here!
Solo Ad Sales Testimonials
Just for good measure, here are a couple of other groups that are quite good.
Solo Ads Testimonials
Solo Ad Testimonials
There are many solo ad groups on Facebook, so don't feel like you have to stick to the 5
I listed. If you want to find more, all you have to do is search for “solo ad testimonials”
on Facebook, and then select the “groups” link. You will be presented with hundreds of
groups to join.
Warrior Forum “Underground”
Another place to find quality sellers is in the Warrior Forum Classified section (now
called “Underground”).
You will have to scroll through the threads, but you will be able to find several reliable
sellers.
Click here to look for solo ad sellers in the Warrior Forum “Underground.”
Solo Ad Marketplaces
There are several marketplaces that specialize in solo ads. You can look through all of
their sellers and usually you can set up your solo ads quite easily from inside the site.
The problem with some of these sites is that they charge a fee for hooking you up with
a seller, and if you are looking to get the best price on clicks, these may not be for you.
The upside is that most of these sites include a ratings system so that you can see what

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kind of feedback the sellers have gotten from their buyers. Some sites boast that they
can also detect and protect you from fraudulent clicks, but in my opinion, they can't.
That's just a selling tool. At any rate, I've decided to list the most popular and reliable
sites.
Clickonomy
Solo Ads X
SoloChecker
Udimi
How To Book Your Solo Ad
Once you have taken a good look at all of the testimonials and found a vendor that you
would like to purchase from, the next step is approaching the vendor and arranging the
terms of your solo ad.
Speaking of testimonials, here's a typical testimonial from one of the Facebook groups:

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The above testimonial would be one that I consider EXCELLENT! The seller sent 87
more clicks than the buyer paid for. The opt-in, or conversion rate was 61% (meaning
that 61 out of every 100 people to visit the buyer's squeeze page subscribed, and the
tier 1 click percentage was 99%. Also, the buyer made 12 sales!
So, does this mean that you should run off right away and buy from this seller? Well,
the answer is no. You're probably a little confused. I just told you what a great
testimonial the seller received, and now I'm telling you not to buy from this seller right
away.
There's a reason for that. Testimonials can be faked. One testimonial is simply NOT
ENOUGH to know if this seller is 100% trustworthy. While it appears they are, and my
gut is telling me that it's definitely a safe bet, gut instincts are not enough to go on
when you are about to spend your hard-earned cash.
There's a couple of things you should do before you decide on a seller. First, you should
search for more testimonials. Simply enter the seller's name in the group's search box.
If a seller has more than 10 positive testimonials and they are all from different people,
then that's a good sign that they are reliable.
Second, when you contact the seller, don't be afraid to ask questions. Some of the
questions you might considering asking the seller are:
• Where they acquire their leads?
• Do their solo ads include verified buyers?
• How many solo ads do they send out in a single day?
• How many positive testimonials do they have and where can you see them?
• How long have they been selling solo ads?
• How big is their list?
• How many new leads do they add on a daily basis?
Once you are confident that you have found a good seller, then, and only then, should
you move forward and set up the solo ad.
Depending on what outlet you have chosen, the way you arrange for your clicks to be

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delivered will differ slightly. For instance, if you choose to book through a vendor you
found in a Facebook group, you will want to “friend” that person on Facebook and then
send them a PM, or private message.
Usually, the conversation will go a little something like this:
“Hello. My name is Chris. I saw your solo ad testimonials and I would like to book a
100-click solo ad. Can you please get back to me with the earliest time you can send it
out for me?” Thanks! I look forward to working with you.”
Usually the vendor will respond very quickly, sometimes within minutes. The next step
is to arrange for payment. The accepted way for most vendors to accept payment is
through PayPal, so you will need to have a PayPal account with enough funding to cover
the cost of the solo ad.
There are generally 3 ways that the vendor will want to be paid. They may:
• Send you to a sales page all set up with a payment button where you can go
through the checkout process.
• Send you a PayPal invoice which you can pay using your PayPal account.
• Provide you with their PayPal email address and tell you how much to send them.
You will then log into your PayPal account and transfer the money to the email
address the vendor provided you with.
I prefer one of the first two choices. It's better to have a description of what you paid
for.
If you purchase through the Warrior Forum, the process will be similar to Facebook.
Normally, the vendor will provide either an email address, Facebook profile link, or a
sales page link where you can get in touch with them and book your solo. They may
wish to be contacted through the Warrior Forum. This is rare, but if this is the case and
you really want to book with them, you will need to have a Warrior Forum account.
If you want to book a solo ad from one of the marketplaces, the process is generally
very simple. The setup of the solo ad is often automated and doesn't even require you

27
to make contact with the vendor. You would be prompted to provide an email swipe
and link to your squeeze page, and all other arrangements are made right through the
site interface. Each site is a little bit different, but they are very easy to figure out.
Some sites may even allow you to fund your solo ad using a credit/debit card.
Once you have made payment, you will then provide the solo ad vendor with your
tracking link. You do not have to use a tracking link, but without one, you will have no
idea how your squeeze page performed, and you will have no protection against
fraudulent clicks.
Once you have completed all of the above, you simply sit back and wait for the vendor
to deliver your clicks!
How Do You Interpret Your Results?
Once your seller has delivered all of your solo ad clicks, he/she will probably contact
you and let you know that the solo ad has finished.
You'll already have a decent idea of how you did, but your click tracker is where you will
find out EXACTLY how you did.
Below is a screen shot from a 200-click solo ad that I ordered. It comes from inside my
ClickMagick account. These are just some of the statistics that you can get.
ClickMagick offers much more, but as I said earlier, you will need to consult their
tutorial area to learn exactly how to check the information you want. I'll go over a few
important numbers from the image below.

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First, this was a 200-click solo, meaning I purchased 200 clicks. The number in the very
first column is “219,” meaning that's how many clicks were actually delivered. The
number to the right of that is unique clicks, or unique visitors, which was “215.” That
means I got an “over-delivery” of 15 clicks. In other words, I got 15 extra clicks. It's
always good to get more clicks than you paid for, and most vendors will offer an over-
delivery in order to retain your future business.
Circled in red, you'll notice the number “143.” This is how many new subscribers I got
from the 215 unique clicks that were sent to me. This equates to a 66.5% opt-in, or
“conversion” rate. In short, it means that out of every 100 visitors to my squeeze page,
66.5 of them signed up to my list. Anything over 40% is considered average. Anything
over 50% is considered “above average,” and anything over 60% is considered
AMAZING!
If you direct your gaze to the numbers underneath the bar, you will see some more
information. This information is pretty much self-explanatory. You'll want to focus on
“Tier 1 Clicks.” You can see that 87% of the traffic I received came from tier 1 countries.
This is also great. Unless you have paid for a certain amount of tier 1 traffic, anything
over 75% is considered good. You can also see how many of your clicks came from
mobile devices.
The bottom line is that this was a VERY successful solo ad for me. I added 143 new
subscribers to my list, approximately 87% of which came from Tier 1 countries.
I don't recall whether or not I made sales from this solo ad, so I can't tell you what my

29
CPL, or “cost per lead” was.
That brings me to the next piece of information that you need to be concerned with.
Earlier I told you that the purpose of buying solo ads is to build your list, and that the
solo ad itself is NOT an engine for you to try and make a profit on. The profit, or “real
money,” lies in your list. Once you acquire new leads from solo ads, it's up to you to
market to them efficiently and turn them into present and future customers.
You should always try and cover the cost of your solo ad by making back-end sales, but
that is not your main goal. Most people who try solo ads fail because they believe that
they need to achieve a positive ROI (return on investment) with every solo ad, or any
paid traffic that they buy, for that matter.
Solo ads are different in that the aspect of a solo ad which determines it's success is the
number of new subscribers, or leads, that you acquired, and the price in which you
acquired each lead for.
Don't get me wrong. The best outcome, and one you should always strive for, is to
make enough money through back-end sales to cover the cost of your solo ad. If you
can do this, then you have managed to acquire your leads for free. That's an ideal
outcome.
If you follow my 48-Hour Blueprint to the letter, you will find that many times you will
cover the cost of your solo ad, or you will at least make a sale or two that will lower
your CPL (cost per lead) to a very desirable amount.
How To Determine Your Cost Per Lead (CPL)
Here's an example that will show you how to figure out your cost per lead.
Let's say you purchased a 100-click solo ad for $40.00.
You got a 42% conversion rate, which equals 42 new leads.

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You promoted a $17 product on the back end that paid you a 60% affiliate
commission for each sale made ($10.20 commission per sale). You made 2 sales
for a total commission of $20.40.
OK, so now we have all of our figures. Let's do the math and find out how much you
paid per new list subscriber (lead).
Solo Ad = $40
Affiliate Sales = $20.40
Total Cost Of Solo Ad = $40.00 - $20.40, or $19.60
As I have done above, you would deduct the affiliate commissions you made ($20.40)
from the total cost of the solo ad ($40.00). That leaves you with a total cost of $19.60
for 100 clicks.
You got 42 new subscribers from your solo ad, so that means you paid $19.60 for 42
new leads.
So, in order to figure out your CPL (cost per lead), you simply divide $19.60 by 42.
$19.60 / 42 = .466
You come up with .466 per lead. You slide the decimal point two spaces to the right,
and you get 46.6 cents per lead!
If you round up, it means you paid $.47, or 47 cents for each new subscriber you added
to your list. That would generally be considered a very favorable outcome.
If you use other forms of paid advertising like Facebook Ads, Bing Ads, or Google
Adwords, I can guarantee that you will pay much more than 47 cents for a single lead in
the Internet/Affiliate Marketing niche.
Now, in the above example, we did not cover the entire cost of our solo ad. If we were
able to make 4 sales instead of just 2, we would have covered our cost completely and

31
gotten those 42 new subscribers for FREE!
A Simple Hack To Cover Your Solo Ad Cost
As I've explained to you, there is no way to cover the entire cost of your solo ad every
time, but, there is a way that you can tip the odds in your favor.
The easiest way to do this is to base your potential back-end sales on a simple formula.
In order for this to work, you must have a squeeze page that is optimized to convert at
40% or better.
Then, you must find a product to promote that pays you a commission that is at least
equal to or greater than the amount you paid per 100 solo ad clicks.
For example, let's say you buy a 200-click solo ad for $70. That means that you are
paying $35 per 100 clicks ($70/2=$35).
So what does this really mean in terms of recovering the cost of your solo ad? It means
that since you are promoting an offer that pays you a commission of equal to or greater
than the cost of 100 clicks, you will need to make TWO SALES to break even and cover
the entire cost of your solo ad. The cost of your 200-click solo ad is $70, so that means
that the cost per 100 clicks is $35. In short, each sale must pay you at least $35 in
affiliate commissions.
If your squeeze page converts at 40%, that means you can assume that you will get 40
new subscribers per 100 clicks. Since you bought 200 clicks, that means you should end
up with at least 80 new subscribers.
That means that 80 people are going to be redirected to your affiliate offer. In order to
break even, you need JUST TWO of those 80 people to purchase your back-end offer.
Sounds simple. Except it's not. However, like I told you, there are things you can do to
tilt the odds in your favor.

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One of the most important things you can do is select the right product to promote on
the the back-end.
You should base your product selection on two things. The first, of course, is that it
pays you a commission of equal to or greater than the cost of 100 clicks. The second is
the product's conversion rate, or, how well the product sells. Generally, the higher the
conversion rate, the better the product sells. I look for products that convert at 15% or
higher. This gives you the best odds of converting at least one sale per 100 solo ad
clicks.
As I explained above, in order to tilt the odds of covering the cost of your solo ad in
your favor, you'll need at least one sale per every 100 clicks.
Where To Find Products To Promote?
There are generally 3 affiliate networks to find suitable products to promote in the
Internet/Affiliate Marketing niche.
They are:
JVZoo
Warrior Plus
Clickbank
Most of the affiliate networks provide conversion statistics so that you can choose a
product based on the parameters you desire. Below is an image from a product listed
on Warrior Plus.

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If you look at the number circled in red, that tells you that this product is currently
converting at 19%. The numbers underlined in red tell you that it pays affiliate
commissions from $8.64 to $208.17 per sale, depending on whether or not a person
buys the front end offer or decides to purchase one or more upsells in the product's
funnel.
It's also important to mention that you need to promote products that the people who
subscribe to your list will be interested in.
In my experience, products that teach people how they can make money as Internet
Marketers are the best ones to promote.
You will want to promote products that are generally geared toward Affiliate Marketing
in general, and do not delve too far into sub-niches. Products that supply customers
with information that they can take action on immediately and get results with are the
best to promote and generally convert the best.

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Promoting PPL (Pay Per Lead) Offers To Help Cover Solo Costs
While it's very important to have a solid product to promote on the back end of your
funnel, there is another way that you can earn revenue from to help you lower your CPL
(cost per lead).
You can do this by promoting PPL, or “pay per lead” offers. PPL offers can also be
referred to a CPA (cost per action) offers. Usually, a PPL offer will pay you anywhere
from $1-$3 just for an email address. For example, you send one of your new
subscribers to their squeeze page through your affiliate link and that person enters
their email and subscribes to their offer. You've just made $1-$3!
Now, before you get excited at how easy this may sound, there is a downfall. The
person you sent to that page has just subscribed to another marketer's list. This means
you have just added to your competition for that person's attention. So, you need to
weight the pros and cons here. Is it worth sending your new subscriber to another
marketer's squeeze page?
IMPORTANT: You should NEVER use these offers in your funnel flow. In other words,
do not redirect your new subscribers directly to a PPL offer. This is frowned upon by
most autoresponder companies, and it could even cause them to close your account.
Sending new subscribers from one squeeze directly to another is called using a “double
squeeze page.” As I said, it's not popular with most autoresponder companies and it's
also very frustrating for your new subscriber. First impressions are everything, and this
does not make a very good first impression.
The best way to promote offers like this is to add a link to them on your download page.
Another way solo ad buyers utilize these offers is through an “exit pop” on their
squeeze page. I'm sure you're probably familiar with these. When the visitor is about
to leave the page or tries to close the browser tab, a small message pops up on their
screen and asks them if they'd like to navigate to another page instead of closing their
browser tab. Many people will ignore these, but some don't. These have been proven
to work when it comes to monetizing what is referred to as “exit traffic.” Some
marketers find them annoying and don't use them, but many do. It's your choice as to

35
whether or not you decide to use “exit pops” on your squeeze pages.
There are many places to find PPL offers. You can find them on sites that provide a host
of CPA offers such as MaxBounty or Peerfly, and many marketers run their own private
PPL programs, such as this one:
James Jordan's Pay-Per-Lead Affiliate Program

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In Closing
Well, I think that just about covers it. You now have the EXACT blueprint that I have
been using for the past 5+ years to land myself on many affiliate leader boards!
That said, I want you to know that I am available for any questions you may have.
Also, I invite you to sign up for my list and get some basic funnel building software.
Click here to get Sales Funnel Ninja software for FREE!
I would also like to thank you for taking the time to download and read this PDF, and I
sincerely hope you use what you learned!
My contact details are below!
Email: betonblack28@gmail.com
Facebook: https://www.facebook.com/cjmollo
Blog Contact: http://cjmollo.com/contact
Sincerely,
CJ Mollo

48 Hour Blueprint!

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