More than 12,000 years separate us from the wall paintings of the paleolithic period and today's emoticon chat apps. It seems the more things change, the more they stay the same. In this presentation, you'll get an introduction to communication theory, how modern technology startups are innovating within this and a framework for creating solutions to specific consumer challenges.

1. WT🙊

2. #🍆
Banned from Instagram

3. 😂
Oxford Dictionary’s word of 2015

4. 🐮
15,000 years apart

5. What’s old is new again….

6. The secret of change is to focus
all your energy, not on fighting
the old, but on building the new
-Socrates
🏀

7. communication is
an interface

8. Communication theory & the 7 elements
💬📜🤔

9. 1. Source
The person or thing that is
attempting to share
information.

10. 👨 🤖 🚘
People > Bots < Things

12. 2. Message
The information, and
the meaning

13. I’ll see you later 😊
I’ll see you later 😠
I’ll see you later 😏
Symbols & Signals

14. “He alone, who owns
the youth, gains the
future.”

15. “He alone, who owns
the youth, gains the
future.”
Actual quote source

16. 3. Encoding
The process of assembling
a message with the
objective that the receiver
can comprehend it - the
quality of the message.

18. 4. Channel

19. 🗣✍📱🖖📡🚦
There are many….

20. 📰📥 / 🖥 📲
…and they cross

21. 5. Decoding
Communication is only
successful when both the
source and receiver understand
the same information.

22. AI isn’t always the best solution

23. BASAAP 👉
Be As Smart As A Puppy

24. 6. Receiver

26. 7. Feedback
😨

27. 💬 📈
And in digital communication, feedback is quantifiable and measurable

28. 1. Source
2. Message
3. Encode
4. Channel
5. Decode
6. Receiver
7. Feedback

29. 🤔
WHY do we communicate in the first place?

30. JTBD
Jobs To Be Done Framework

31. “Most companies segment their markets by
customer demographics or product
characteristics and differentiate their offerings
by adding features and functions.
But the consumer has a different view of the
marketplace. He simply has a job to be done
and is seeking to 'hire' the best product or
service to do it.”

32. or
🍷 🌮 💃
Does Netflix compete only with cinemas or television?…

39. ?

40. 1. What’s old is new
2. Communication can be an interface
3. There are 7 elements to communication
4. Use JTBD when designing solutions
5. BASAAP 🐶

41. 👻