Chomp Charts is a monthly metrics reports powered by our proprietary search technology.

1. Chomp Charts: November 2010!

2. Chomp Charts Overview
Chomp Charts provides visibility around user activity as it relates to app search and discovery within
the Chomp service.!
With the accelerated growth of apps both by increased distribution and consumer download velocity,
Chomp has the unique ability to monitor search behavior and track download intent across stores. !
Chompʼs technology powers the most sophisticated search and discovery engine for native and web
apps available to consumers. Our goal is to provide the best platform for discovery to all users,
whether theyʼre savvy veterans or newcomers building their personal library of apps for the first time. !
The November edition covers:!
• Top queries - Top searches by app name vs. app function. (p4)!
• Download Intent by Category– Referral volume within top category. (p5)!
• Best in Category– Breaking down the top referred category. (p6)!
• App monetization – Top free vs. top paid apps. (p7)!
• Download intent – Conversion spotlight. (p8)!
• The Chomp 55 – Most popular, highest rated apps on Chomp in November. (p10,11)!
2

3. Chomp App Metrics

4. Chompʼs Top 25 Search Queries
The Search Term Breakdown graph provides a holistic view of search intent by users who
submitted a query via the Chomp search box. These top 25 queries demonstrate that the vast
majority of queries imply app function, i.e. “music” rather than a specific title, i.e., “Pandora”. !
Search Term Breakdown! Top Queries!
- games!
- free!
- music!
- free games!
- sex!
17%! - photo!
- t.v !
- fun!
- photography!
- to do!
App Function! - news!
- twitter!
App Name!
- utilities!
- chat!
- productivity!
83%! - facebook!
- social!
- video!
- car!
- entertainment!
- fashion!
- food!
- calendar!
- soccer!
- travel!
4

5. Top iTunes Category Referrals
Below is a snapshot of the most popular iTunes categories, ranked by download intent.
“Entertainment” occupies the top spot with 22.5% over games, which took top honor the
previous month (October) with 18.6%.!
% Percent!
entertainment!
games!
lifestyle!
utilities!
social networking!
reference!
productivity!
education!
photography!
music!
business!
travel!
healthcare_fitness!
news!
books!
navigation!
sports!
finance!
medical!
weather!
5

6. Breaking Down the Entertainment Category
The following apps within the “Entertainment” category yielded the highest download intent in
November. Data reflects referrals to iTunes within the US market.!
Top Downloads: Entertainment!
Strip Club or Hair Salon (free)!
Adobe Ideas (free)! Top “Entertainment” Queries!
Adobe Photoshop Express (free)! - games!
- free!
VLC Media Player (free)!
- broadcast video!
Shazam (free)!
- photo!
XFINITY TV (free)! - free apps!
EPIC FAIL for iPhone, iPod and iPad (free)! - cine!
- sex!
Remote (free)!
- movie!
Do Not Press The Red Button (free)!
- education!
Paper Toss (free)! - tv upcoming!
6

7. Free Apps Continue to Trend
The Apple app store is comprised of 348,170 apps (and counting). Of those, 33% are free apps
and 50% priced $0.99 - $2.99. Free apps continue to dominate referral volume over paid, however
the $2.99, $4.99 & $9.99 price points registered higher download intent compared to October data. !
Price! Percent !
Free! 80.44%!
Percent!
0.99! 11.17%!
1.99! 3.72%! FREE
2.99! 1.95%! 0.99
1.99
3.99! 0.51%!
2.99
4.99! 1.09%! 3.99
5.99! 0.14%! 4.99
FREE
Paid! 5.99
6.99! 0.14%!
6.99
7.99! 0.39%! 7.99
8.99! 0.05%! 8.99
9.99
9.99! 0.39%!
14.99
14.99! 0.08%!
Other
Other ! 0.30%!
Total ! 100.00%!
7

8. Top Apps: Download Intent by Price
The following apps represent highest download intent across the ʻfreeʼ toʼ $14.99ʼ price points
within iTunes. Congrats to Path, the top free app that gained solid traction during its debut
month, November.!
Price! Update! Most Popular App! App Category! Debut Month!
0! Path! Lifestyle! 10-Nov!
0.99! now free! Calliope! Reference! 10-Jun!
1.99! Sparky the Dog! Games! 10-Oct!
2.99! now $0.99! SCRABBLE! Games! 8-Jul!
3.99! 35 POTENT FOODS! Healthcare & Fitness! 10-Mar!
4.99! ReaddleDocs ! Productivity! 9-Mar!
5.99! Lonely Planet London City Guide! Travel! 9-May!
6.99! 2Do: Tasks Done in Style! Productivity! 9-Oct!
7.99! iDictionnaire! Reference! 10-Mar!
8.99! Duel: Blade & Magic! Games! 9-Dec!
9.99! 1Password for iPhone! Productivity! 10-Jul!
10.99! House of Lies! Books! 10-May!
11.99! photoMap! Navigation! 9-Jun!
12.99! Pocket Informant! Productivity! 9-Oct!
13.99! Longman Phrasal Verbs Dictionary! Reference! 9-Sep!
14.99! 1Password Pro! Productivity! 9-Sep!
8

9. The Chomp 55

10. 9
Chompʼs Top 55 of November!
Congratulations to Chomp’s top 55, our list of the most popular apps in November! These apps have captured
the hearts and minds of Chomp users over the past month(s). Trends in the far right column are tracked month
over month, or in this case October – November. Values exceeding #100 are not included.
1
Path
Free
Lifestyle
Debuted in Nov
2
Radiant
$0.99
Games
 from Oct
3
Google Voice
Free
Productivity
Debuted in Nov
4
Charadium
Free
Games
 from Oct
5
Todo
$4.99
Productivity
 from Oct
6
News360
Free
News
 from Oct
7
PlainText
Free
Productivity
 from #86
8
Dropbox
Free
Productivity
 from #53
9
GoodReader for iPhone
$2.99
Productivity
 from Oct
10
Facebook
Free
Social Networking
 From #29
10

11. 10
Chompʼs Top 55 of November (11 - 55)!
11
Find My iPhone
34
1Password Pro
12
Cut The Rope (#20 in Oct)
35
iHome + Sleep, the alarm clock
13
Pandora Radio (#26 in Oct)
36(t)
Galaxy On Fire 3D
14
Instagram (#19 in Oct)
36(t)
TIME Mobile
15
Adobe Ideas 1.0 for iPhone
38
Hipstamatic (#21 in Oct)
16
Wolfenstein 3D Classic Lite
39
Amazon Mobile (#46 in Oct)
17
The Weather Channel Max
40
Reeder
18
Air Video – Watch Your Videos Anywhere
41
Trainyard (#1 in Oct)
19
Talking Tom Cat
42
Angry Birds (#37 in Oct)
20
UNO (#32 in Oct)
43
Epicurious Recipes & Shopping
21
Trainyard Express (#47 in Oct)
44
Canabait
22
Netflix (#24 in Oct)
45
Ragdoll Blaster 2
23
Planets
46
Calvetica Calendar
24
Consume (#13 in Oct)
47
Articles – the Wikipedia App
25
LaDiDa (#45 in Oct)
48
Gibson Learn & Master Guitar Application
26
Instapaper
49
USPS Mobile
27
Twitter
50
Mr AahH!! Lite
28
Textfree Unlimited
51
Ambiance
29
Discovery News
52
Instapaper Free
30
SketchBook Mobile (#25 in Oct)
53
Sky Burger
31
MobileMe Gallery
54
Moments (Diary/Journal)
32
OvenBreak - Infinity
55
Remote
33
Skype
11

12. Thank you!
For questions, comments or additional
information, please email robin@chomp.com!