1. Leicester Police Department Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland Courtney Hildenbrand

2. Situation Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland The Leicester Police Department was caught on film be reporter and ex-policewoman, Nina Hobson, showing sexism, policemen not carrying out their duties by not responding to calls, and cheating the government by incorrectly filing occurrences. Once the video was released to the public, the people of Leicester no longer trusted their police force and are demanding change or their valuable tax dollars to be refunded. People are questioning their safety and the governmental leadership of their town.

3. Objectives Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland The objectives of the Leicester campaign will be to change the thoughts of the people about how their police department is run and the types of people that are serving them. They will hear from top officials that everything in their power is being done to be sure that only those that are worthy to serve the people of Leicester will remain as a part of the police force.

4. Audience Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland The main audience that we will be targeting for this campaign is the residents of Leicester, as well as Leicestershire and Rutland. The target demographic is men and women residing in these three towns ages 18-65. The women should be assured of their personal safety and the seriousness to which it is taken. Men should be confident that their tax dollars are being spent in the best way possible and that their families are being protected.

5. Strategy Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland Our strategy will be to have the Chief of the Department deliver a public statement promising the people that everyone from within is being reexamined to ensure the best possible police officers available. It should also be known that sexism will not be tolerated in any form. Officers will appear to care more about the community and its citizens and all paperwork will be overseen by an advisor.

6. Tactics Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland Several VRNs will be sent out showing officers out and about in the community and interacting with families. A press conference will be held by the Chief expressing his deep concern and the need for change . Also, several news reporters will be contacted and will be given information about the new policing service.

7. Budget Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland Our budget will be $15,000 for a local advertising campaign and TV spots. VNRs and Press Conferences are free.

8. Methods of Evaluation To evaluate whether or not our campaign is working, we will run several public opinion polls and also review the files completed my the police to make sure that there are being changes made and the public is being served to the best of their abilities. Methods of Evaluation To evaluate whether or not our campaign is working, we will run several public opinion polls and also review the files completed by the police to make sure that there are being changes made and the public is being served to the best of their abilities. Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland

9. Credibility Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland To be sure that the public feels like they can trust us again, we will be proving to them that our police officers really are changed. The public will see them all over town, patrolling streets and helping children. This is a situation that cannot be simply covered up, we must work from within the department to make the appropriate changes, then we will highlights those changes using the media.

10. Cognitive Dissonance Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland The best way for us to change the minds of the people is to show them that change has been made. They need to hear daily about something good the police have done, and they should also see them everywhere they go to know that they are working and not at the station playing cards.

11. The Flow of Opinion Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland To target this immigrant population, we must deal directly with them, treating them with respect, and giving them the proper care they deserve. They will appreciate being provided the same rights as other citizens.

12. Suggestion for Action Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland To make the people feel like the police really are concerned with their opinion, officers will be interacting with the public and asking for suggestions from the people. The public will also be asked about their policy of their 50 stardards . Ensuring an efficient and effective policing service for the people of Leicester, Leicestershire and Rutland