Digital branding

1. Business strategy and brand planning
 WHERE TO PLAY
1. Opportunity assessment
2. Growth priorities
3. Portfoliostrategy
4. Segmentation
 HOW TO WIN
1. Brand vision,Strategy proposition and Positioning
2. Targeting strategy
3. Innovation strategy
4. Channel strategy
 HOW TO WIN IN MARKET
1. Integreted activity plan
2. Execution,Evaluation and Learning
These are the steps involved in brand planning strategy,integration of whole processes leads
to a successful branding
Prepared by
Chicku M.Rengith