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Business strategy and brand planning
 WHERE TO PLAY
1. Opportunity assessment
2. Growth priorities
3. Portfoliostrategy
4. Segmentation
 HOW TO WIN
1. Brand vision,Strategy proposition and Positioning
2. Targeting strategy
3. Innovation strategy
4. Channel strategy
 HOW TO WIN IN MARKET
1. Integreted activity plan
2. Execution,Evaluation and Learning
These are the steps involved in brand planning strategy,integration of whole processes leads
to a successful branding
Prepared by
Chicku M.Rengith

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Business strategy and brand planning

  • 1. Business strategy and brand planning  WHERE TO PLAY 1. Opportunity assessment 2. Growth priorities 3. Portfoliostrategy 4. Segmentation  HOW TO WIN 1. Brand vision,Strategy proposition and Positioning 2. Targeting strategy 3. Innovation strategy 4. Channel strategy  HOW TO WIN IN MARKET 1. Integreted activity plan 2. Execution,Evaluation and Learning These are the steps involved in brand planning strategy,integration of whole processes leads to a successful branding Prepared by Chicku M.Rengith