This document outlines the key steps involved in developing a successful business strategy and brand plan. It discusses assessing opportunities and growth priorities to determine where to focus efforts. It also covers establishing a brand vision and positioning, developing targeting and innovation strategies, and planning integrated activities to execute the strategy. Executing all of these processes in an integrated way leads to effective branding.

1. Business strategy and brand planning
 WHERE TO PLAY
1. Opportunity assessment
2. Growth priorities
3. Portfoliostrategy
4. Segmentation
 HOW TO WIN
1. Brand vision,Strategy proposition and Positioning
2. Targeting strategy
3. Innovation strategy
4. Channel strategy
 HOW TO WIN IN MARKET
1. Integreted activity plan
2. Execution,Evaluation and Learning
These are the steps involved in brand planning strategy,integration of whole processes leads
to a successful branding
Prepared by
Chicku M.Rengith