1. How effective is the
combination of your main
product and ancillary text?

2. ‘The Elusive’ Which was our title for our main product was chosen as we
wanted to find another word for ‘The unknown’ which Gretel is. We
knew our titling would be important because almost like a brand or a
symbol, we wanted our titling to be recognized by our audience. In
addition, we knew this title would be used also for our trailer and
magazine cover. This was the link throughout each of our products
which showed they were advertising the same product.