Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Programmatic specialist, presso GroupM
Industry
Advertising / Marketing / PR
About
I'm a highly self-starter, fast learner, curious, detail/analytical-oriented and data focused person aimed to use digital analytics to improve performances providing savvy insights.
Currently I’m a programmatic specialist at GroupM, where I am responsible for RTB and programmatic campaigns, ensuring strategy works properly and client goals are achieved.
As a programmatic expert and specialist, my role includes also working as account and programmatic evangelist in order to optimize resources and promote programmatic investment.
Previously I worked as a consultant psychologist and assistant professor: from these experiences I earned communication and presentation proficiency, methodolog...
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media plan
political communication
political positioning
effective communication
political leadership
cloud computing
caserta
social media plan
brand recognition
city branding
brand positioning
dropbox business model
dropbox
dropbox architecture
communication strategy
brand value proposition
digital interactive marketing
indifesa campaign
terre des hommes
guerrilla marketing
social media campaign
retailer plan
esselunga customer plan
trade marketing case
b2b strategy
b2b case
business marketing
mcdonalds
customer satisfaction
survey
marketing analysis
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