12. The Nestlé history
timeline
• The pioneer year
(1866 – 1904)
• Begin: 1866, with the
foundation of the Anglo-
Swiss Condensed Milk
Company
• 1867: develop a
breakthrough baby food
• 1905: merge with Anglo-
Swiss to form the Nestlé
group
13. The Belle Époque
(1905 - 1913)
• 1905: Nestlé & Anglo-Swiss has
more than 20 factories
• Selling in: Africa, Asia, Latin
America, and Australia
• World War One approaches: the
period of prosperity known as The
Belle Époque or 'Beautiful Age'
• => Global diary company
14. Adapting during
wartime (1914 – 1918)
• 1914: The outbreak of war
• => The demand for condensed
milk and chocolate increases
• The shortage of raw materials
and cross-border trade slow
down production
• => The company acquires
processing facilities in the US
and Australia
• Nestlé & Anglo-Swiss has 40
factories
15. Crisis and opportunity (1919 – 1938)
• After the war: military demand
for milk declines
• => A major crisis for Nestlé &
Anglo-Swiss in 1921
• 1929: The company recovers, but
is rocked by the Wall Street
Crash
• => Reduce consumer purchasing
power
• Despite the downs, the era
delivers many positives
• => Nescafé coffee are launched
16. • Nescafé is launched as
a 'powdered extract of
pure coffee'
17. Riding out the storm (1939 – 1947)
• 1939: The outbreak of World War Two affects virtually every market
• => Nestlé & Anglo-Swiss continues to operate in difficult circumstances
• 1947: the company adds Maggi soups and seasonings to its product
range
• => Nestlé Alimentana
18.
19. - Acquistions enable Nestle to
enter new areas like frozen foods, while
expanding its traditional businesses. In
the 1970s the company diversifies into
pharmaceuticals and cosmetics. Growing
criticism from activist groups allege
nestle's marketing of infant food is
unethical. Nestle later becomes one the
first companies to apply the WHO code
on breast-milk substitutes
Frozen foods to
pharmaceuticals (1960-
1980)
20. Towards health, nutrition and wellness (1981-1999)
-After years of growth, Nestle lets go of unprofitable brands.
It starts promoting brands that meet the demands of more
health-conscious consumers, in line with its new 'Nutrition,
Health and Wellness' strategy. The company expands in the
US, Eastern Europe and Asia, and targets for global leadership
in water, ice cream and animal food
21. Creating shared
value (2000-2016)
-Nestle articulates its
Creating Shared Value
approach to business.
Followed by the launch of
the Nestle Cocoa Plan and
Nescafe Plan to further
develop sustainable supply
chains. While the business
continues strengthening its
position in traditional
segments like infant
formula and frozen foods,it
also starts focusing on
medial nutrition
22. Creating a better tomorrow,
today (2017-present)
- Alongside traditional market
segments, Nestle continues to
find new growth opportunities in
healthcare. It acquires business
including Zenpep, Vital Proteins
and Aimmune, plus a majority
stake in Orgain, a leader in plant-
based nutrition. The company
also steps us uts sustainability
aims,committing to recyclable
packaging and net zero emissions