SlideShare a Scribd company logo
Please describe in detail the five IMC elements and their role in
an IMC program. What are the advantages and disadvantages of
each of the tools? Explain front end and back end tools. Explain
the concepts of "linkage and synergy as they relate to IMC.
Note: Please draw heavily upon the instructor's lecture
materials.
Suggested guidelines are approximately 1,750 words.
Due: 28 April, 2017

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