1. For Immediate release:
Communication Avenue’s Debut: Shaken and Stirred
England,UnitedKingdom,1stof April 2015.
Perchedona sheerwhite stool acrossa sophisticatedcurvedbarwithawhite glow,decoratedwith
modernlime glassornaments,large white decorative cubes andbamboo,breathinginthe fresh
springgrass scent,marvellingatthe Italianbartenderjugglingbottlesof spiritsinthe air andsipping
on a freshlypreparedmojito;youcouldalmostforgetyouwere attendingabusymarketing
exhibitionalongside fivethousandotherattendees.Well,thisisexactlyhow the visitors at
MarketingWeekLive feltwhenCommunicationAvenue transformedtheirstand,atone of the
hottestexhibitionsinthe MarketingCalendar,intothe chicestpop-upcocktail barinWest
Kensington.
Cocktailsweren’tthe onlythingCommunicationAvenuewere shakingupatthe MarketingWeek
Live ExhibitioninLondononthe 29th
and 30th
of April ontheirdebutexhibition. Previouslynever
exhibitingatany show inthe UK, CommunicationAvenueundoubtedlycausedquite the stir.
Communication Avenue’sstand wasalivelyandeffervescenthivethroughoutthe duration of the
event, enticingattendeestothe standwith mocktailsandcocktailsincluding:GalawayGrey, Mojito,
and Apple Martinis.
CommunicationAvenue embracedanexperiential marketingapproach,by constructinganartificial
paradise toreflect the culture of the brand,creating escapismtoallow the attendeesto‘live the
brand’ and boldly projectingadistinctbrandidentity. Indulgingthe attendees’taste budsina
deliciousarrayof cocktails,ina beautifullydesignedenvironmentvisiblyexpressingCommunication
Avenue’smodernandchicbrand personality,withspringfreshlycutgrassaroma fillingthe air
creatinga freshvibe toreflectourfreshandinnovative ideas.CommunicationAvenue’s standwas
carefullydesignedtoimplementthe strategy of communicatingbrandidentitythroughimmersing
attendeesin multi-sensory funandmemorable experiences.Engagingconsumers instrategically
designedexperiencesthatincorporate multiple senses provokesemotions andstimulatesthe
creationof memories enticedthe attendeetorememberthe brandandstrengthentheirrelation
betweenthemselvesand the brand.
MarketingWeekLive wasa triumph forthe companyand itis safe tosay CommunicationAvenue
has developedataste forthe spotlightandwill be atplentymore exhibitionsinthe nextyear;watch
thisspace.
Notesto editor:
CommunicationAvenue isaLeadGenerationcompanythatsuppliesopted-inlistsof email,postal,
SMS and telephoneconsumerdatathatisbasedin Newark,Nottinghamshire.
Contact:
ChelseySouthern
chelsey.southern@communicationavenue.com
1 Trentside BusinessVillage,FarndonRoad,Newark,NG244XB
T: 01636 614999