1. FRANKLIN PIERCE SCHOOL DISTRICT
2016 BOND MEASURE
HISPANIC & LATINO VOTERS
Jonathan Gibbs, Chase Luplow, Scott Mickelson, and Jeffrey Wilsey

2. BY THE NUMBERS

3. Market
Research
Question
How do we reach out to and
engage Hispanic and Latino
residents?

4. STRATEGIES 360 SURVEY
➢Limited sample of Hispanic & Latino voters
➢Suggests a need for increasing voter registration

8. QUALITATIVE RESEARCH
➢Voting Concerns
➢Information Sources
➢Purpose of Education
➢Importance of Family

9. INSIGHTS
➢Voting Concerns
○ Language Barrier
○ Perceived Difficulty Level
➢Information Sources
○ Word of Mouth
○ Non-Local Media

10. INSIGHTS - CONT.
➢Purpose of Education
○ Integral for a better life
○ Regret over missed
opportunities
➢ Importance of Family
○ Willingness to sacrifice for
Family
○ Family is a top priority

11. THEY DESERVE MORE
If family is a top priority, let us make the
issues about family

12. PLAN OF ACTION
➢A Two Pronged Approach
○ A School-centric push to get people to
vote
○ An outside push to emphasize the
importance of the bond for the kids

13. PLAN OF ACTION
➢ Digital channels
○ Website
○ Social media
○ Online advertising
➢ Traditional channels
○ Direct mail
○ Signage

18. THANK YOU
WE APPRECIATE THE OPPORTUNITY
TO WORK WITH THE FPSD