Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Erin Hendrickson


Published on

  • Login to see the comments

  • Be the first to like this

Erin Hendrickson

  1. 1. St. Norbert School Social Media & Analysis<br />By: Erin Hendrickson<br />
  2. 2. About<br />Located in Florissant, Missouri Suburb in north St. Louis County.<br />Opened doors in 1988 with four classes and 50 students.<br />In 1993 the school grew to grades K-8 with 391 students.<br />In 1997 the school had two classes for every grade.<br />In 2007 preschool was added.<br />In 2010 St. Sabina School joined with St. Norbert. <br />Currently there are 459 students enrolled.<br />
  3. 3. Target Market<br /> The area that will be targeted for this social media strategy will be former students, parents of former students, current parents, prospective parents and friends of the school.<br />Purpose<br />Bring together community<br />Create alumni giving opportunities<br />
  4. 4. SWOT ANALYSIS<br />STRENGTHS<br />Parish supports the school<br />Community<br />Family (K-8)<br />Loyalty<br />WEAKNESSES<br />Second Generation not there yet<br />Tuition<br />
  5. 5. SWOT ANALYSIS<br />OPPORTUNITIES<br />Location<br />Schools Closing<br />THREATS<br />Losing Jobs<br />Moving<br />
  6. 6. Online Goals<br />Parents<br />Prospective Parents<br />Inform parents of current events at the school.<br />Let them know what is coming up in the future.<br />
  7. 7. Online Goals<br />Current Students<br />Alumni<br />Friends of School<br />Update both groups with currents events<br />Share memories <br />Bring together community<br />
  8. 8. Resources<br />Prinicipal<br />Teachers<br />Home & School<br />Student Council<br />
  9. 9. Current Website<br />
  10. 10. Strategy<br />Facebook<br />Twitter<br />Blogging<br />
  11. 11. Measuring<br />Asking parents to “Like” on Facebook<br />Tracking through contests<br />Conclusion<br />Bring together community<br />