1. 1© Blue State Digital | Proprietary and Confidential
About BSD

2. © Blue State Digital | Proprietary and Confidential 2
We’re a creative agency & tech company.
Introduction

3. 3© Blue State Digital | Proprietary and Confidential
Introduction
Nonprofits Advocacy Brands

4. Results.
© Blue State Digital | Proprietary and Confidential 4
39billion emails
sent
$1.9billion dollars
raised
31million
contributors
5presidential
elections won
Introduction
133million email
signups

5. 5© Blue State Digital | Proprietary and Confidential
BSD Tools
Features and Functionality

6. 6© Blue State Digital | Proprietary and Confidential
Introduction
The BSD Tools help you manage and grow
impactful digital programs.

7. The suite of integrated features work together
to help you mobilize a community and drive
real action.
7© Blue State Digital | Proprietary and Confidential
Features
Fundraising
$1.9 Billion
Raised
Communications
33 Billion
Emails Sent
Action
275 Million
Actions Taken
Analysis
Real Time
Reporting

8. Focus on end users, admins, & communities.
8© Blue State Digital | Proprietary and Confidential
Introduction

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Fundraising

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Fundraising: Quick Donate
71% opt in, 50% Increase in donations

11. 1.7M Donor Community
11© Blue State Digital | Proprietary and Confidential
Fundraising: Quick Donate
Search for & send email to anyone on your list who has opted-in.

12. The lowest rates: 1.85% + $0.60
12© Blue State Digital | Proprietary and Confidential
Fundraising: Fees

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© Blue State Digital | Proprietary and Confidential
Fundraising: Full Gift
You earned that
donation.
You should keep
all of it.

14. 14© Blue State Digital | Proprietary and Confidential
Fundraising: Customization
It is your community, not ours.

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Communications

16. Personalize and target
16© Blue State Digital | Proprietary and Confidential
Communications: Segment

17. Leverage Twig, our preferred customization
language
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© Blue State Digital | Proprietary and Confidential
Communications: Dynamically Personalize
“Because of Twig, we’re able to run tests at
a level that we didn’t think was possible.”
Toby Fallsgraff, former Digital Director, Organizing for Action
“Learning Twig honestly made me feel
‘God-like’”
Sarah Dunlap, Online Fundraising Director - Partners in Health

18. Test, iterate, optimize, and test again.
18© Blue State Digital | Proprietary and Confidential
A B C
Classic Long Scroll Sequential
Communications: A/B Testing

19. Automate email series
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Communications: Recurring emails

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Action

21. Driving Action
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Action: Signups

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Action: Advocacy
Impact legislation and
the public debate
NAACP used the petition tool
to secure 800,000 demands
for justice.

23. Organize offline too
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Action: Events

24. Empower
localization
24© Blue State Digital | Proprietary and Confidential
Action: Chaptering

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Analytics and
Beyond

26. 26© Blue State Digital | Proprietary and Confidential
Analysis
Real time reporting

27. 27© Blue State Digital | Proprietary and Confidential
Implementation
Client Services:
7 minute response time
98% satisfaction

28. 28© Blue State Digital | Proprietary and Confidential
Integrations

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Customization

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BSD Community

31. 31© Blue State Digital | Proprietary and Confidential
Coming Soon