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Pegasus Intellectual Capital Solutions
Highly Confidential | February 29, 2016
Preliminary Findings and Recommendations
CME Outlook: The Coming Integration into Talent Management Ecosystems
2
Our Methodology
In conducting our analysis of the CME market, we:
reviewed the M&A activity in both the public and private markets for CME
companies
identified and studied factors which effect the value of CME companies
industry drivers and dynamics
competitive landscape
roll-up strategies of the largest players
outlined additional influencing factors that bolster CME company
enterprise value
determined the range of enterprise values driven by these factors
3
Our Understanding of the Current Situation - the Positive
1eLearning Industry Trends Market Forecast
2U.S. Department of State, February 2012
3PWC 2011 Millennials at work
4Statista
 Global eLearning market expected to
reach $51 billion in 2016, or an
annual growth rate of 8%
 Shift in eLearning influenced by
younger demographics, increasing
mobile devices and access to SaaS
platforms
 Over half of the world’s population is
under the age of 302
 By 2020 Millennials will form 50%
of the global workforce3
 The global mobile education market
is expected to reach $21 billion by
2018
Global eLearning Growth Continues
Annual Growth Rate1
2013 2016
$24bn
$27bn
+4%
2013 2016
$7bn
$12bn
+17%
2013 2016
$8bn
$9bn
+7%
2013 2016
$1bn $2bn
+16%
2013 2016
$1bn $1bn
+11%
Our Understanding of the Current Situation – the Negative
ACCME funding has been weak since 2008. It was up for the first time in
2014, but only 2.2%. This paints a lackluster outlook for growth opportunities
for a non-strategic acquiror.
4
Our Understanding of the Current Situation – the Dynamics
The corporate learning market is undergoing a dramatic consolidation and
integration of disparate systems under the moniker of Talent Management:
Talent Acquisition/Onboarding
Workforce Planning
Learning Management/Competency Management
Performance Appraisal/Goal Management
Career/Succession Planning
Compensation Management
Greater integration of these systems will occur and be combined with
sensors/wearables, Big Data, and ultimately AI to produce far greater
efficiency and productivity in all corporations including healthcare.
5
Our Understanding of the Current Situation – the Dynamics
The convergence of evidence-based education with analytics in EHR has
the potential to play a critical role in practice by allowing clinicians to
leverage the vast amount of data at their fingertips.
Integration of CME with other healthcare provider systems will permit the
use of Big Data, improved efficacy, and far greater efficiency.
These industry dynamics make the case for integration of CME companies
into one of the new, growing healthcare information ecosystems.
6
Our Understanding of the Current Situation - Ecosystems
The consolidation of systems in healthcare to create knowledge ecosystems is
already evident:
WebMD/Medscape
CME
Patient engagement – employee access to their health, plan and claim data
Patient simulation/Gamification (TheraSim)
Diversified Business Communications/PriMed/pmiCME
EHR/EMR
CME
Medical conferences
Print Magazines
Digital Publications
7
Our Understanding of the Current Situation - Ecosystems
8
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
$9.0
2013 2015 2018
Learning Management System MarketBillion
Our Understanding of the Current Situation - Ecosystems
eClinicalWorks
EHR/EMR
RCM
Patient engagement
Integration of wearables data directly into EMR
Televisits
Online appointment booking
Population health data
Care Planning
Electronic referral network
Health Information Aggregator
Predictive and discriminant analytics
9
Ecosystems of the Future
Ecosystems of the future will create integrated behemoths that EHR/EMR
RCM
CME (Learning Management/Competency Management) and Gamification
Talent Acquisition, Onboarding, Workforce Planning
Performance Appraisal, Compensation Management, Succession Planning
Patient engagement, wearables, sensors and nanorobots
Remote healthcare, portable diagnostics/tricorders
Population health data, Genomics, Geographic/GIS data
Predictive and discriminant analytics
AI/Machine learning
10
Threats and Opportunities
Large players will create integrated ecosystems that will force all but the
most creative and agile players to the margins
There is currently an opportunity to sell well-positioned ACCME
accredited companies to both for-profit competitors that want to gain
market share prior to selling to a strategic acquiror, or directly to a strategic
acquiror during this roll-up phase
11
12
Firm Value Composition
Enterprise Value of a Firm
Tangible Capital
Financial
Assets
Net debt &
other working
capital items
Tangible
Assets
Inventory,
property, plant
& equipment
Intellectual Capital
Human
Capital
Relational
Capital
Structural
Capital
Customers,
partners &
vendors
Trade secrets,
processes &
IP portfolio
Leadership,
culture & talent
management
13
Intellectual Capital
80% of value from the value of the S&P 500 is attributable to intellectual
capital
Intellectual property comprises only a part of intellectual capital
All intellectual capital is ultimately derived from human capital
Source: Ocean Tomo
17%
32%
68%
80% 80%
1975 1985 1995 2005 2010
Components of the S&P 500 Market Value
Intangible Assets Tangible Assets
14
Key Drivers of IC Value
Its all about the people and talent management
15
Business Valuation Methodologies
Analysis Description Comments
 Projects the future, unlevered free cash flows
 Calculates the present value of the cash flows and the
terminal value using an appropriate cost of capital
 Target capital structure reflected in valuation analysis
through discount rate
Discounted Cash Flow
(DCF)
Intrinsic Value
 Heavily dependent on cash flow,
growth assumptions, cost of capital,
and terminal value calculation
 Less sensitive to market volatility
and excludes a control premium
Comparable Companies
(Trading Comps)
Market Value
 Applies multiples derived from similar, publicly traded
companies to a company's operating metrics
(recognizing that no two companies are exactly alike).
 Implied values based on multiples of comparable
companies that are publicly traded
 Reliability depends on level of
comparability to public companies
 More likely to reflect Market’s
growth & risk expectations and
excludes a control premium
Precedent Transactions
(Deal Comps)
Market Value
 Apply actual acquisition multiples derived from similar
or comparable precedent M&A transactions to a
company's operating metrics
 Specific buyer synergies, transaction structure, and
general macroeconomic conditions affect multiples
 Reliability depends on the number
of precedent transactions, levels of
comparability, and market cycles
among several other factors
 Includes a control premium
16
Valuation Drivers
Its all about cash, whether now or in the future, which is driven by:
growth opportunities
scalability
depth on the bench
ability to live without the owner
diversification of the client base
lack of concentration of customers
Comps
17
There are no directly comparable trading comps. All traded healthcare services
companies are either much larger or showing operating losses.
Transaction comps are for much larger companies, none of which are directly
comparable.
Our review of transaction comps for SIC 8099 (Health and Allied Services, not
elsewhere classified) and NAICS 621999 (All Other Miscellaneous Ambulatory
Health Care Services) did not reveal any recent direct comparables
Trading Comps: No Clear Indicators
18
Company Ticker EV/
EBITDA
EV/
Revenue
P/E EV ($M) Revenue
($M)
Cerner Corporation CERN 17.9 4.9 39.6 20,300.00 4,100.00
Medidata Solutions, Inc. MDSO 60.2 6.3 207.3 2,420.00 3,829.00
Medassets, Inc. MDAS 12.1 3.3 N/A 2,630.00 764.20
Webmd Health Corp. WBMD 15.7 3.3 41.7 2,000.00 607.00
Quality Systems, Inc. QSII 16.1 1.8 32.0 918.40 499.40
Merge Healthcare Incorporated MRGE 24.3 4.3 45.4 920.03 212.30
Computer Programs and Systems, Inc. CPSI 14.4 2.8 25.7 509.20 184.20
Averages 23.0 3.8
Average w/o Medidata 16.7 3.4
Streamline Health Solutions, Inc. STRM -5.4 1.0 N/A 27.70 28.50
Aspyra, Inc. APYI -1.1 0.5 N/A 4.06 7.80
Authentidate Holding Corp. ADAT -3.9 9.3 N/A 28.10 3.00
Surequest Systems Incorporated SUQU -16.8 1.3 N/A 1.70 1.30
Image Technology Laboratories, Inc. IMTL 21.4 0.7 N/A 0.55 0.74
Speedus Corp. SPDE -0.3 2.9 N/A 1.60 0.60
Primecare Systems, Inc. PCYS -0.6 8.5 N/A 0.21 0.02
Averages -1.0 3.5
Averages, all datapoints 11.0 3.6
Source: Capital IQ
*Acquired byIBM August 2015. IBM intends to use Merge to cross reference medical images with lab results, genetic testing, etc.
Trading Comps
19
-30
-20
-10
0
10
20
30
40
50
60
70
-2,000.00
-1,000.00
0.00
1,000.00
2,000.00
3,000.00
4,000.00
5,000.00
Revenue ($M) EV/EBITDA
Linear (Revenue ($M)) Linear (EV/EBITDA)
Correlation of Revenue Level and EBITDA Multiples
Transactions in eLearning
20
Year Acquiror Target Market
2011 SmithBucklin The France Foundation ACCME accredited CME specializing in Pharmacist
2008 Indegene MedCases LLC ACCME accredited CME
2008 HMP Comm., Sig Growth Fund, Alta Comm. Princeton Media Associates ACPE accredited CME specializing in Pharmacist training
2015 Bertelsmann 1 Relias Learning Healthcare - compliance and performance
2012 Vista Equity Partners Essential Learning and Silverchair Learning Systems Health and Human Services
2014 Charterhouse Capital Partners Skillsoft 2
Global enterprises, government, and corporations
2012 Skillsoft Mindleaders LMS/Talent Management
2006 Skillsoft NETg LMS
2011 Skillsoft ElementK LMS: e-learning content, virtual labs, ILT print materials
2011 Skillsoft 50 Lessons Corporate learning - 1,000 video business
2014 WebMD TheraSim Healthcare
2013 WebMD Avado Healthcare
2001 WebMD Medscape Healthcare
2011 Diversified Communications 3
Pri-Med (pmiCME) Healthcare
2013 NetDimensions eHealthcareIT Healthcare - compliance
2014 Renovus Capital EMS Corporate Learning
2013 Xerox LearnSomething, Inc Food and Drug Retailers
2012 SAP Datango Enterprise software training
2012 Peoplefluent Strategia LMS
2015 Vector Capital Saba Learning Management (LMS)
1) Bertelsmann is focusing on three segments in the education sector: e-learning, medical education and services for universities.
2) Sold by Berkshire Partners, Bain Capital and Advent International
3) Revenues estimated between $50-$100,000,000
LMS: learning management systems are software applications for the administration, documentation, tracking, reporting and delivery of electronic educational technology (also called e-learning)
courses or training programs: Payroll, tax filing, benefits, human resources, compliance, workforce management, recruiting software, evaluation, and learning systems for sales, sustems, product
knowledge, customer service and health and safety.
Transaction Comps – Private Companies
21
No
SIC
Code
NAICS
Code
Business Description Net Sales Sale Date
1 8071 621512 Unborn Imaging Business $85,169 3/5/2014
2 8082 621610 Provider of In-Home Health Assessment and Care Management Services $165,037,000 10/23/2014
3 8099 621910 Remote Medical Services - Oilfield Emergency $6,313,000 2/28/2014
4 8099 621999 Provides Health Information Management Solutions $7,100,804 8/30/2012
5 8099 621999 Home Medical Monitoring Service $31,545 11/8/2011
6 8099 621999 Provides Independent Medical Reports, X-Ray Exams, Lab Work, Peer Reviews, Billing, and Consulting $129,617,283 2/28/2011
7 8099 621999 Medical Licensing Business $662,431 12/23/2009
8 8099 621999 Healthcare Professional Certification and Continuing Education $4,398,487 6/3/2009
9 8099 621999 Processes Electrocardiograms (ECG’s) as Part of Clinical Trials of Pharmaceutical Candidates $30,875,000 11/28/2007
10 8099 621999 Preventive Health Care Programs $119,946,000 12/1/2006
11 8099 621999 Drug Testing and Background Checks $106,887 4/28/2006
12 8099 621999 Provides Disease and Patient Management Information Services $124,272,000 1/19/2006
13 8099 621999
Provides Applicant Interviews for Life Insurance Companies by Sending Nurse Aides to Homes and
Businesses to Measure Statistics and Answer Health Questions
$91,153 11/22/2005
The Problem with Trading Comps and Transaction Comps
22
Trading comps and transaction comps work well when they are in a mature
industry, in the same business, at the same growth rate and have the same
business models
The reality is that no two companies are alike, and no two mergers are alike
Trading comps and transaction comps work poorly when n is small, as in
new industries and product/markets
Trading comps and transaction comps cannot be adjusted to account for
differences in EBITDA margin, working capital efficiency, capital
expenditures, or business models
DCF gives the best prediction of value for young, fast growing companies
with unique characteristics, if used wisely
DCF Sensitivities
23
The DCF is sensitive to:
growth rate
gross margin and EBITDA margin
company size
DCF valuations are all about cash flow, and that is about far more than
sales and EBITDA
Changes in collection terms and payment terms affect valuations
Stage of growth determines cost of equity and debt
Modeling
24
Needs to be done by senior staff, not junior
Is only meaningful if conducted by a securities analyst, and takes into account:
valid historical analysis integrated with probabilities of different scenarios
industry dynamics, market size, and growth outlook
competitive set including benchmarking against competitors
forecasts of the subject company including fully integrated income
statements, cash flow statements and balance sheets
correct cost of equity, cost of debt, and market tolerance to leverage
all of which tie to the DCF analysis
Cost of Equity, Cost of Debt and Leverage
25
26
Valuation Summary
Discounted
Cash Flow
Analysis
Market
Comparables
Analysis
Precedent
Transactions
Analysis
Summary Valuation Range
Note: Valuation Summary based on preliminary information and management projections
Based on assumed $2mm 2014 Adjusted EBITDA
Implied 2015
EV/EBITDA
5.0x-12x
Implied 2015
EV/EBITDA
10.2x-11.0x
Opinion of Value
27
Based upon our review of the company’s materials, we would place a value
on the company adjusted EBITDA multiple of 5.0x-12.0x
The valuation is highly dependent on individual company facts
Conditions to our opinion are numerous but include:
historical growth rate
EBITDA margins
tracking of monthly operating performance to achieve 2016 forecasts
independence and validity of the company’s analysis of its industry,
competition, competitor offerings, and assumptions underlying the company’s
forecasts
accuracy of the company’s financial statements
Preliminary Buyers Commentary
High quality offerings will attract more bidders at the high end of our range
Strategic acquirors will value the company with an eye to realizing
synergies through:
economies of scale
improvement in their brand image
integration with one of the healthcare ecosystems
CME companies will generate strong interest with financial buyers but their
valuations will be in the range of 4-7x EBITDA.
28
Strategic Buyer Overview
29
Buyer Characteristic Key Acquisition Rationale Selected Examples
Investors in privately held
near-competitors
Understanding of industry and
opportunity
Strategic Buyer Overview
30
Buyer Characteristic Key Acquisition Rationale Selected Examples
Investors in publically
traded near-competitors
Understanding of industry and
opportunity
Strategic Buyer Overview
31
Buyer Characteristic Key Acquisition Rationale Selected Examples
Focus on overlapping client
base
Use Target's reputation to expand
the acquiror's business
Financial Buyer Overview
32
Renovus Capital Partners is a private equity fund focused on providing
capital and strategic assistance to small and mid-sized education
companies. Its team helped more than 20 education companies grow and
succeed. The team's investing expertise covers all segments of the
education industry including for-profit colleges and schools, training
companies, content providers, and technology and services businesses.
Charterhouse is one of the longest established private equity firms operating
in Europe, and has invested in buyouts since the early days of the market in
the 1980s. They are owned by their team and focus solely on private equity
investing with 140 completed transactions worth an aggregate in excess of
€50 billion in value
Illustrative Buyer Investment Rationale
Vector has been investing for over 20 years and was one of the first private
equity firms to focus exclusively on technology, and have invested $1.6
billion in more than 40 technology companies. They partner with
management teams and align incentives to transform businesses and create
value.
33
Conclusions and Recommendations
Healthcare eLearning is a hot area within a hot industry.
We strongly believe ACCME accredited CME providers will be well
received in the markets by a wide range of buyers.
PegasusICS is well positioned to conduct a successful sale process and
maximize shareholder value for ACCME CME providers.
34
Go to Market Process
Pegasus Due Diligence
Investor Pre-Screening
Investor Due Diligence
Final Negotiations
Closing
Conduct due diligence as an
investor would and create
investment deliverables
Identify and pre-screen
investors with “Teaser” on a
no-names basis
Confidential Marketing
Distribute Confidential
Information Memorandum
“CIM” and Term Sheet
Complete investor diligence
and purchase agreement
markups/ revisions
Drive process to a timely
closing
Prepare for management
presentations and letters of
intent
 Construct investor list for approval
 Prepare virtual data room
 Begin pre-screening buyers
 Distribute CIM post Non-Disclosure Agreement
 Field initial inquiries
 Receive preliminary Indications of Interest (IOI)
 Investors introduced to management
 Buyer due diligence
 Receive final letters of intent (LOI)
 Select buyer
 Confirmatory diligence and negotiations
 Drafting of Definitive Sale Agreement (DSA)
 Review and analyze financial information
 Formulate projections, re-cast financials
 Submit deliverables for approval
 Sign final agreements after legal review
 Wire transfer
Description Key Elements
35
Go to Market Process: Timing
Pegasus Due Diligence
Investor Pre-Screening
Investor Due Diligence
Final Negotiations
Closing
Conduct due diligence as an
investor would and create
investment deliverables
Identify and pre-screen
investors with “Teaser” on a
no-names basis
Confidential Marketing
Distribute Confidential
Information Memorandum
“CIM” and Term Sheet
Complete investor diligence
and purchase agreement
markups/ revisions
Drive process to a timely
closing
Prepare for management
presentations and letters of
intent
Description Key Elements
1- 2 months
1 month
2-3 months
6-9 months
1 month
1 - 2 months
Why Pegasus is the Best Partner
Senior team member dedicated to your transaction
Over 37 years of experience and $5 billion in successful transactions
Senior point of contact and dedicated team throughout the entire process
Numerous awards for innovative work
Intellectual Capital practitioners and creators of the Intellectual Capital Audit™
Strong relationships with relevant investor bases
Long established relationships in the business services sector
Robust network of strategic and financial investors focused on intellectual
capital rich companies
Well-known former clients in relevant, strategic sectors including international
relationships
An Award Winning Boutique Investment Bank
Award Winning Recognition in Middle MarketAdvisory
– “Investment Banking Boutique of the Year – North America – 2015”
- M&A Today
– “Investment Bank of the Year – 2015” - Finalist
- The M&A Advisor
– “Investment Banking Boutique of the Year – 2014/15”
- Acquisition International Magazine
– “Investment Banking Boutique of the Year – 2014/15”
- Wealth & Finance Magazine
– “Investment Banking Boutique of the Year – 2013”
- Acquisition Finance Magazine
Middle Market Accolades Team Member Publications
Key Statistics
$5.3 billion
Total transactional value
$20 - $200 million
Typical transaction size
126
Transactions since 1990
100%
Advisory revenue
Services Mix
45%
40%
10%
5% M&A
Advisory
Financing
IP Monetization
Restructuring
Advisory
Note: Key Statistics contains deals advised by Pegasus ICS professionals prior to Pegasus
Recent Featured Transactions
Sell-side financial advisory to a 40
year old leader in executive
communication training
Advisory| Corporate Learning
Licensing negotiations with
industry leading multi-national
defense contractor
Monetization Advisory | Licensor
Financial advisory for international
human capital outsourcing
Advisory | Human Capital Services
Buy side advisory for North
America’s largest privately held
staffing services company
Advisory | Human Capital Services
Financial advisory for industry
leading emergency foods company
with rich IP portfolio
Advisory | Industry Leader
Sold to
Financial advisory for consulting
services
Advisory | Human Capital Services
39
Historical Transactions
40
Historical Transactions
Pegasus Intellectual Capital Solutions
70 West Madison Street
Suite 1400
Chicago, IL 60602-4270
Preliminary Findings and Recommendations
CME Outlook: The Coming Integration into Talent Management Ecosystems

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CME Industry Outlook: The Coming Integration into Talent Management Ecosystems

  • 1. Pegasus Intellectual Capital Solutions Highly Confidential | February 29, 2016 Preliminary Findings and Recommendations CME Outlook: The Coming Integration into Talent Management Ecosystems
  • 2. 2 Our Methodology In conducting our analysis of the CME market, we: reviewed the M&A activity in both the public and private markets for CME companies identified and studied factors which effect the value of CME companies industry drivers and dynamics competitive landscape roll-up strategies of the largest players outlined additional influencing factors that bolster CME company enterprise value determined the range of enterprise values driven by these factors
  • 3. 3 Our Understanding of the Current Situation - the Positive 1eLearning Industry Trends Market Forecast 2U.S. Department of State, February 2012 3PWC 2011 Millennials at work 4Statista  Global eLearning market expected to reach $51 billion in 2016, or an annual growth rate of 8%  Shift in eLearning influenced by younger demographics, increasing mobile devices and access to SaaS platforms  Over half of the world’s population is under the age of 302  By 2020 Millennials will form 50% of the global workforce3  The global mobile education market is expected to reach $21 billion by 2018 Global eLearning Growth Continues Annual Growth Rate1 2013 2016 $24bn $27bn +4% 2013 2016 $7bn $12bn +17% 2013 2016 $8bn $9bn +7% 2013 2016 $1bn $2bn +16% 2013 2016 $1bn $1bn +11%
  • 4. Our Understanding of the Current Situation – the Negative ACCME funding has been weak since 2008. It was up for the first time in 2014, but only 2.2%. This paints a lackluster outlook for growth opportunities for a non-strategic acquiror. 4
  • 5. Our Understanding of the Current Situation – the Dynamics The corporate learning market is undergoing a dramatic consolidation and integration of disparate systems under the moniker of Talent Management: Talent Acquisition/Onboarding Workforce Planning Learning Management/Competency Management Performance Appraisal/Goal Management Career/Succession Planning Compensation Management Greater integration of these systems will occur and be combined with sensors/wearables, Big Data, and ultimately AI to produce far greater efficiency and productivity in all corporations including healthcare. 5
  • 6. Our Understanding of the Current Situation – the Dynamics The convergence of evidence-based education with analytics in EHR has the potential to play a critical role in practice by allowing clinicians to leverage the vast amount of data at their fingertips. Integration of CME with other healthcare provider systems will permit the use of Big Data, improved efficacy, and far greater efficiency. These industry dynamics make the case for integration of CME companies into one of the new, growing healthcare information ecosystems. 6
  • 7. Our Understanding of the Current Situation - Ecosystems The consolidation of systems in healthcare to create knowledge ecosystems is already evident: WebMD/Medscape CME Patient engagement – employee access to their health, plan and claim data Patient simulation/Gamification (TheraSim) Diversified Business Communications/PriMed/pmiCME EHR/EMR CME Medical conferences Print Magazines Digital Publications 7
  • 8. Our Understanding of the Current Situation - Ecosystems 8 $0.0 $1.0 $2.0 $3.0 $4.0 $5.0 $6.0 $7.0 $8.0 $9.0 2013 2015 2018 Learning Management System MarketBillion
  • 9. Our Understanding of the Current Situation - Ecosystems eClinicalWorks EHR/EMR RCM Patient engagement Integration of wearables data directly into EMR Televisits Online appointment booking Population health data Care Planning Electronic referral network Health Information Aggregator Predictive and discriminant analytics 9
  • 10. Ecosystems of the Future Ecosystems of the future will create integrated behemoths that EHR/EMR RCM CME (Learning Management/Competency Management) and Gamification Talent Acquisition, Onboarding, Workforce Planning Performance Appraisal, Compensation Management, Succession Planning Patient engagement, wearables, sensors and nanorobots Remote healthcare, portable diagnostics/tricorders Population health data, Genomics, Geographic/GIS data Predictive and discriminant analytics AI/Machine learning 10
  • 11. Threats and Opportunities Large players will create integrated ecosystems that will force all but the most creative and agile players to the margins There is currently an opportunity to sell well-positioned ACCME accredited companies to both for-profit competitors that want to gain market share prior to selling to a strategic acquiror, or directly to a strategic acquiror during this roll-up phase 11
  • 12. 12 Firm Value Composition Enterprise Value of a Firm Tangible Capital Financial Assets Net debt & other working capital items Tangible Assets Inventory, property, plant & equipment Intellectual Capital Human Capital Relational Capital Structural Capital Customers, partners & vendors Trade secrets, processes & IP portfolio Leadership, culture & talent management
  • 13. 13 Intellectual Capital 80% of value from the value of the S&P 500 is attributable to intellectual capital Intellectual property comprises only a part of intellectual capital All intellectual capital is ultimately derived from human capital Source: Ocean Tomo 17% 32% 68% 80% 80% 1975 1985 1995 2005 2010 Components of the S&P 500 Market Value Intangible Assets Tangible Assets
  • 14. 14 Key Drivers of IC Value Its all about the people and talent management
  • 15. 15 Business Valuation Methodologies Analysis Description Comments  Projects the future, unlevered free cash flows  Calculates the present value of the cash flows and the terminal value using an appropriate cost of capital  Target capital structure reflected in valuation analysis through discount rate Discounted Cash Flow (DCF) Intrinsic Value  Heavily dependent on cash flow, growth assumptions, cost of capital, and terminal value calculation  Less sensitive to market volatility and excludes a control premium Comparable Companies (Trading Comps) Market Value  Applies multiples derived from similar, publicly traded companies to a company's operating metrics (recognizing that no two companies are exactly alike).  Implied values based on multiples of comparable companies that are publicly traded  Reliability depends on level of comparability to public companies  More likely to reflect Market’s growth & risk expectations and excludes a control premium Precedent Transactions (Deal Comps) Market Value  Apply actual acquisition multiples derived from similar or comparable precedent M&A transactions to a company's operating metrics  Specific buyer synergies, transaction structure, and general macroeconomic conditions affect multiples  Reliability depends on the number of precedent transactions, levels of comparability, and market cycles among several other factors  Includes a control premium
  • 16. 16 Valuation Drivers Its all about cash, whether now or in the future, which is driven by: growth opportunities scalability depth on the bench ability to live without the owner diversification of the client base lack of concentration of customers
  • 17. Comps 17 There are no directly comparable trading comps. All traded healthcare services companies are either much larger or showing operating losses. Transaction comps are for much larger companies, none of which are directly comparable. Our review of transaction comps for SIC 8099 (Health and Allied Services, not elsewhere classified) and NAICS 621999 (All Other Miscellaneous Ambulatory Health Care Services) did not reveal any recent direct comparables
  • 18. Trading Comps: No Clear Indicators 18 Company Ticker EV/ EBITDA EV/ Revenue P/E EV ($M) Revenue ($M) Cerner Corporation CERN 17.9 4.9 39.6 20,300.00 4,100.00 Medidata Solutions, Inc. MDSO 60.2 6.3 207.3 2,420.00 3,829.00 Medassets, Inc. MDAS 12.1 3.3 N/A 2,630.00 764.20 Webmd Health Corp. WBMD 15.7 3.3 41.7 2,000.00 607.00 Quality Systems, Inc. QSII 16.1 1.8 32.0 918.40 499.40 Merge Healthcare Incorporated MRGE 24.3 4.3 45.4 920.03 212.30 Computer Programs and Systems, Inc. CPSI 14.4 2.8 25.7 509.20 184.20 Averages 23.0 3.8 Average w/o Medidata 16.7 3.4 Streamline Health Solutions, Inc. STRM -5.4 1.0 N/A 27.70 28.50 Aspyra, Inc. APYI -1.1 0.5 N/A 4.06 7.80 Authentidate Holding Corp. ADAT -3.9 9.3 N/A 28.10 3.00 Surequest Systems Incorporated SUQU -16.8 1.3 N/A 1.70 1.30 Image Technology Laboratories, Inc. IMTL 21.4 0.7 N/A 0.55 0.74 Speedus Corp. SPDE -0.3 2.9 N/A 1.60 0.60 Primecare Systems, Inc. PCYS -0.6 8.5 N/A 0.21 0.02 Averages -1.0 3.5 Averages, all datapoints 11.0 3.6 Source: Capital IQ *Acquired byIBM August 2015. IBM intends to use Merge to cross reference medical images with lab results, genetic testing, etc.
  • 19. Trading Comps 19 -30 -20 -10 0 10 20 30 40 50 60 70 -2,000.00 -1,000.00 0.00 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00 Revenue ($M) EV/EBITDA Linear (Revenue ($M)) Linear (EV/EBITDA) Correlation of Revenue Level and EBITDA Multiples
  • 20. Transactions in eLearning 20 Year Acquiror Target Market 2011 SmithBucklin The France Foundation ACCME accredited CME specializing in Pharmacist 2008 Indegene MedCases LLC ACCME accredited CME 2008 HMP Comm., Sig Growth Fund, Alta Comm. Princeton Media Associates ACPE accredited CME specializing in Pharmacist training 2015 Bertelsmann 1 Relias Learning Healthcare - compliance and performance 2012 Vista Equity Partners Essential Learning and Silverchair Learning Systems Health and Human Services 2014 Charterhouse Capital Partners Skillsoft 2 Global enterprises, government, and corporations 2012 Skillsoft Mindleaders LMS/Talent Management 2006 Skillsoft NETg LMS 2011 Skillsoft ElementK LMS: e-learning content, virtual labs, ILT print materials 2011 Skillsoft 50 Lessons Corporate learning - 1,000 video business 2014 WebMD TheraSim Healthcare 2013 WebMD Avado Healthcare 2001 WebMD Medscape Healthcare 2011 Diversified Communications 3 Pri-Med (pmiCME) Healthcare 2013 NetDimensions eHealthcareIT Healthcare - compliance 2014 Renovus Capital EMS Corporate Learning 2013 Xerox LearnSomething, Inc Food and Drug Retailers 2012 SAP Datango Enterprise software training 2012 Peoplefluent Strategia LMS 2015 Vector Capital Saba Learning Management (LMS) 1) Bertelsmann is focusing on three segments in the education sector: e-learning, medical education and services for universities. 2) Sold by Berkshire Partners, Bain Capital and Advent International 3) Revenues estimated between $50-$100,000,000 LMS: learning management systems are software applications for the administration, documentation, tracking, reporting and delivery of electronic educational technology (also called e-learning) courses or training programs: Payroll, tax filing, benefits, human resources, compliance, workforce management, recruiting software, evaluation, and learning systems for sales, sustems, product knowledge, customer service and health and safety.
  • 21. Transaction Comps – Private Companies 21 No SIC Code NAICS Code Business Description Net Sales Sale Date 1 8071 621512 Unborn Imaging Business $85,169 3/5/2014 2 8082 621610 Provider of In-Home Health Assessment and Care Management Services $165,037,000 10/23/2014 3 8099 621910 Remote Medical Services - Oilfield Emergency $6,313,000 2/28/2014 4 8099 621999 Provides Health Information Management Solutions $7,100,804 8/30/2012 5 8099 621999 Home Medical Monitoring Service $31,545 11/8/2011 6 8099 621999 Provides Independent Medical Reports, X-Ray Exams, Lab Work, Peer Reviews, Billing, and Consulting $129,617,283 2/28/2011 7 8099 621999 Medical Licensing Business $662,431 12/23/2009 8 8099 621999 Healthcare Professional Certification and Continuing Education $4,398,487 6/3/2009 9 8099 621999 Processes Electrocardiograms (ECG’s) as Part of Clinical Trials of Pharmaceutical Candidates $30,875,000 11/28/2007 10 8099 621999 Preventive Health Care Programs $119,946,000 12/1/2006 11 8099 621999 Drug Testing and Background Checks $106,887 4/28/2006 12 8099 621999 Provides Disease and Patient Management Information Services $124,272,000 1/19/2006 13 8099 621999 Provides Applicant Interviews for Life Insurance Companies by Sending Nurse Aides to Homes and Businesses to Measure Statistics and Answer Health Questions $91,153 11/22/2005
  • 22. The Problem with Trading Comps and Transaction Comps 22 Trading comps and transaction comps work well when they are in a mature industry, in the same business, at the same growth rate and have the same business models The reality is that no two companies are alike, and no two mergers are alike Trading comps and transaction comps work poorly when n is small, as in new industries and product/markets Trading comps and transaction comps cannot be adjusted to account for differences in EBITDA margin, working capital efficiency, capital expenditures, or business models DCF gives the best prediction of value for young, fast growing companies with unique characteristics, if used wisely
  • 23. DCF Sensitivities 23 The DCF is sensitive to: growth rate gross margin and EBITDA margin company size DCF valuations are all about cash flow, and that is about far more than sales and EBITDA Changes in collection terms and payment terms affect valuations Stage of growth determines cost of equity and debt
  • 24. Modeling 24 Needs to be done by senior staff, not junior Is only meaningful if conducted by a securities analyst, and takes into account: valid historical analysis integrated with probabilities of different scenarios industry dynamics, market size, and growth outlook competitive set including benchmarking against competitors forecasts of the subject company including fully integrated income statements, cash flow statements and balance sheets correct cost of equity, cost of debt, and market tolerance to leverage all of which tie to the DCF analysis
  • 25. Cost of Equity, Cost of Debt and Leverage 25
  • 26. 26 Valuation Summary Discounted Cash Flow Analysis Market Comparables Analysis Precedent Transactions Analysis Summary Valuation Range Note: Valuation Summary based on preliminary information and management projections Based on assumed $2mm 2014 Adjusted EBITDA Implied 2015 EV/EBITDA 5.0x-12x Implied 2015 EV/EBITDA 10.2x-11.0x
  • 27. Opinion of Value 27 Based upon our review of the company’s materials, we would place a value on the company adjusted EBITDA multiple of 5.0x-12.0x The valuation is highly dependent on individual company facts Conditions to our opinion are numerous but include: historical growth rate EBITDA margins tracking of monthly operating performance to achieve 2016 forecasts independence and validity of the company’s analysis of its industry, competition, competitor offerings, and assumptions underlying the company’s forecasts accuracy of the company’s financial statements
  • 28. Preliminary Buyers Commentary High quality offerings will attract more bidders at the high end of our range Strategic acquirors will value the company with an eye to realizing synergies through: economies of scale improvement in their brand image integration with one of the healthcare ecosystems CME companies will generate strong interest with financial buyers but their valuations will be in the range of 4-7x EBITDA. 28
  • 29. Strategic Buyer Overview 29 Buyer Characteristic Key Acquisition Rationale Selected Examples Investors in privately held near-competitors Understanding of industry and opportunity
  • 30. Strategic Buyer Overview 30 Buyer Characteristic Key Acquisition Rationale Selected Examples Investors in publically traded near-competitors Understanding of industry and opportunity
  • 31. Strategic Buyer Overview 31 Buyer Characteristic Key Acquisition Rationale Selected Examples Focus on overlapping client base Use Target's reputation to expand the acquiror's business
  • 32. Financial Buyer Overview 32 Renovus Capital Partners is a private equity fund focused on providing capital and strategic assistance to small and mid-sized education companies. Its team helped more than 20 education companies grow and succeed. The team's investing expertise covers all segments of the education industry including for-profit colleges and schools, training companies, content providers, and technology and services businesses. Charterhouse is one of the longest established private equity firms operating in Europe, and has invested in buyouts since the early days of the market in the 1980s. They are owned by their team and focus solely on private equity investing with 140 completed transactions worth an aggregate in excess of €50 billion in value Illustrative Buyer Investment Rationale Vector has been investing for over 20 years and was one of the first private equity firms to focus exclusively on technology, and have invested $1.6 billion in more than 40 technology companies. They partner with management teams and align incentives to transform businesses and create value.
  • 33. 33 Conclusions and Recommendations Healthcare eLearning is a hot area within a hot industry. We strongly believe ACCME accredited CME providers will be well received in the markets by a wide range of buyers. PegasusICS is well positioned to conduct a successful sale process and maximize shareholder value for ACCME CME providers.
  • 34. 34 Go to Market Process Pegasus Due Diligence Investor Pre-Screening Investor Due Diligence Final Negotiations Closing Conduct due diligence as an investor would and create investment deliverables Identify and pre-screen investors with “Teaser” on a no-names basis Confidential Marketing Distribute Confidential Information Memorandum “CIM” and Term Sheet Complete investor diligence and purchase agreement markups/ revisions Drive process to a timely closing Prepare for management presentations and letters of intent  Construct investor list for approval  Prepare virtual data room  Begin pre-screening buyers  Distribute CIM post Non-Disclosure Agreement  Field initial inquiries  Receive preliminary Indications of Interest (IOI)  Investors introduced to management  Buyer due diligence  Receive final letters of intent (LOI)  Select buyer  Confirmatory diligence and negotiations  Drafting of Definitive Sale Agreement (DSA)  Review and analyze financial information  Formulate projections, re-cast financials  Submit deliverables for approval  Sign final agreements after legal review  Wire transfer Description Key Elements
  • 35. 35 Go to Market Process: Timing Pegasus Due Diligence Investor Pre-Screening Investor Due Diligence Final Negotiations Closing Conduct due diligence as an investor would and create investment deliverables Identify and pre-screen investors with “Teaser” on a no-names basis Confidential Marketing Distribute Confidential Information Memorandum “CIM” and Term Sheet Complete investor diligence and purchase agreement markups/ revisions Drive process to a timely closing Prepare for management presentations and letters of intent Description Key Elements 1- 2 months 1 month 2-3 months 6-9 months 1 month 1 - 2 months
  • 36. Why Pegasus is the Best Partner Senior team member dedicated to your transaction Over 37 years of experience and $5 billion in successful transactions Senior point of contact and dedicated team throughout the entire process Numerous awards for innovative work Intellectual Capital practitioners and creators of the Intellectual Capital Audit™ Strong relationships with relevant investor bases Long established relationships in the business services sector Robust network of strategic and financial investors focused on intellectual capital rich companies Well-known former clients in relevant, strategic sectors including international relationships
  • 37. An Award Winning Boutique Investment Bank Award Winning Recognition in Middle MarketAdvisory – “Investment Banking Boutique of the Year – North America – 2015” - M&A Today – “Investment Bank of the Year – 2015” - Finalist - The M&A Advisor – “Investment Banking Boutique of the Year – 2014/15” - Acquisition International Magazine – “Investment Banking Boutique of the Year – 2014/15” - Wealth & Finance Magazine – “Investment Banking Boutique of the Year – 2013” - Acquisition Finance Magazine Middle Market Accolades Team Member Publications Key Statistics $5.3 billion Total transactional value $20 - $200 million Typical transaction size 126 Transactions since 1990 100% Advisory revenue Services Mix 45% 40% 10% 5% M&A Advisory Financing IP Monetization Restructuring Advisory Note: Key Statistics contains deals advised by Pegasus ICS professionals prior to Pegasus
  • 38. Recent Featured Transactions Sell-side financial advisory to a 40 year old leader in executive communication training Advisory| Corporate Learning Licensing negotiations with industry leading multi-national defense contractor Monetization Advisory | Licensor Financial advisory for international human capital outsourcing Advisory | Human Capital Services Buy side advisory for North America’s largest privately held staffing services company Advisory | Human Capital Services Financial advisory for industry leading emergency foods company with rich IP portfolio Advisory | Industry Leader Sold to Financial advisory for consulting services Advisory | Human Capital Services
  • 41. Pegasus Intellectual Capital Solutions 70 West Madison Street Suite 1400 Chicago, IL 60602-4270 Preliminary Findings and Recommendations CME Outlook: The Coming Integration into Talent Management Ecosystems

Editor's Notes

  1. Talkability factor
  2. Even unicorns have to become work horses at some point
  3. Case in point, Unearned Revenue
  4. Very few investment banks have ever been on the portfolio management side. There, they have to live with their valuations and decisions for years. The vast majority of i-bankers parachute in, take a picture and think they’ve seen a movie. Modeling values requires estimated expected value, from statistics. Each scenario must be assigned a value and probability. The sum of the expected values is the valuation of the company We’ve taken a brief look at benchmarking competitors, but would do a thorough benchmarking if engaged by the Company
  5. No bait and switch. What you see here is what you get for the duration of the engagement