1. Creative Brief Objective
Name of Company: The Iron Horse Saloon Owners: Tom and Sue Bottoms
Location: 124 North Street Sharon, Wisconsin
Pub and Grill, pool tables, and entertainment
Objective- Build on improvements
 Upgrade of exterior and interior
 Menu and drink offerings, and environment.
Simple, effective logo
 Exterior and interior signage, menus and
 Table tents, social ,traditional advertising,
 Future promotional products., upgrade positioning
 Present signage typographical,
 Needs upgrading for visibility and impact.

2. Brand Improvements- The Iron Horse
Saloon Well-designed website
 Pages with contact information
 Menu offerings
 Food and drink specials.
 Information on holiday parties,
 Special events (Hawaiian Luau Night, etc.)
 Photos and news items
 Personal connections customers
 Maximize the potential of the business
 Be true to its customers.
 Face Book also needs upgrading.
The Iron Horse
Saloon logo
needs
upgrading to
position itself
for the future.
Logo Upgrade
Logo is cleaner,
easier to read.
Takes The Iron
Horse Saloon to
the next level.

3. Upgrades:
•Logo
•Signage
•Print advertising
•Website
•Face Book Page
•Music Acts
Upgrades
•Positioning
•Market Area
•Internet Presence
•Products Future
•Future Success

4. Target Market
Targeted Market
•White, Working-Class
• Moderate to Conservative
•30’s-60’s professionals, Income 30-60K
•Family and Community-Minded
•Located in Area,1-2 Years college
•Sports Fans- NFL and College Football
•Classic Cars, Upscale Harleys
•Fun-Loving, Partiers

5. Message Theme
 Upgrading the brand
 Improvement of the Logo
 Improvement of the Website
 Improved Advertising Plan
 Improved Musical Entertainment
 Improved Signage-Inside and Out
 Upgrade to :
The Place to be in the Stateline Area.

6. The Iron Horse Saloon Daily
SpecialsSpaghetti - All you can eat!
w/garlic bread & cole slaw $7.00
Taco Tuesday $1.50each
Smelt Wednesday-
Smelt & Fries $3.00
Chicken Wing Thursday
4 wings w/ Fries $2.00
Friday Fish Fry
w/Fries or Potato Pancakes & Cole Slaw
Cod- 2 Piece - $8.00 3- Piece $9.50
Alaskan Pike (All you Can Eat) $9.50
Saturday Chillin’ &Grillin’
Includes Fries, Cole Slaw, Roll, & Butter
1st
Saturday Country Style Ribs
2nd
Saturday Sirloin Steak
3rd
Saturday Pork Chops
4th
Saturday Rib Eye Steak
Burger Sunday
¼ lb. Hamburger $2.00
Cheeseburger $2.50
All Extras Add $ .25

7. Appetizer
sHomemade Onion Rings Small $4.00
Large $6.00
White Cheddar Cheese Curds
(1/3 lb.) $5.00
French Fries (1/4 lb.) $1.50
(1/2 lb.) $2.50
Mozzarella Sticks (4) $5.00
Mini Shrimp (20) $7.00
Original Buffalo Wings (6)
w/Blue Cheese & Celery $5.50
Chicken Strips (5) $5.50
Build Your Own Adventure Burger
(Sizes) ¼ lb. $4.00 b½ lb. $5.50 3/4 lb. $7.00
(Bread Choices)- Kaiser Roll-Onion Roll- Pretzel Bun
Toasted French
Or Between two grilled cheeses (add $3.00)
(Cheese Choices---$.50 per slice) American–Cheddar
Limburger -Mozzarella - Swiss – Pepper Jack
(Toppings--Included) Lettuce-Tomato-Onion-Pickles
(Toppings--$.50 each)- Black Olives-Green Peppers
Green Olives-Jalapeños-Mushrooms-Pineapple
(Toppings--$1.00 each)
Fried Egg-Canadian Bacon Pepperoni-Salami
(Add Bacon---$.75 each---3 Slices---$2.00)
(Chips Included With All Burgers)
Burgers

8. Tom’s Infused Burgers
(1/4 lb.)-$7.00 (1/2 lb.)-$8.50 (3/4 lb.)-$10.00
Lettuce, Tomato, Onion, Chips, & Pickle( Included)
Infused With American Pride – (Choice Of Bun)
Beef – Bacon – Cheddar – Onion - Seasonings
Infused With Fire - (Choice Of Bun)
Beef-Bacon-Jalapeños-Onion-Berebere-Pepper Jack
Infused With The Mob - (Choice Of Bun)
Italian Sausage-Pepperoni-Mozzarella
Onion – Italian Seasonings
(Chips Included With All Burgers)
Pulled Pork Grinder - (On French Bread)
Pork–Onion Rings-Jalapeños-Cole Slaw
(1/3 lb.)- $6.00 (1/2 lb.)- $8.00
Indiana Pork Tenderloin- (Choice Of
Bun)
Pork – Lettuce – Tomato – Onion $7.00
Grilled Cheese- (On White Bread)
American Cheese – Cheddar Cheese $4.00
Add A Bit Of Elvis To Your Grilled Cheese!
Bacon – Peanut Butter $6.50
Fries & Cole Slaw With Sandwich $2.00
(Chips Included With All Sandwiches)
Sandwiches

9. Sandwiches
(continued)BLT- (On White Toast)
Bacon (4) –Lettuce –Tomato – Mayo $5.50
(Double The Bacon - $2.50
North Atlantic Cod - (On A Kaiser Bun)
Cod-Lettuce-Cheese –Tartar Sauce$6.00
Fried Egg – (On White Toast)
Eggs – Mayo – Cheese $4.00
Grilled Chicken- (On Onion Roll)
Chicken - Lettuce - Tomato- Cheese $5.50
Fries & Cole Slaw With Sandwich $2.00
(Chips Included With All Sandwiches)
Beer On Tap- 312, Bud Light, Budweiser,
New Glarus Spotted Cow, Miller Lite,
and Keystone Light
Beers-Foreign &Domestic

10. Support- Customer Service
Entertainment Food & Drink
3/4 pound
infused fire
burger
Rib eye steak dinner
Enjoy fry special -
$2.00. Go Pack Go!
Join us for the Packer game
on Sunday
Drink specials, turkey
dressing sandwiches,
other snacks and lots of fun

11. Fun and Music
Hawaiian Luau Night
•Fourth of July-Pig Roast
•Halloween
•Chili Cook-Off
•New Year’s Eve
•Super Bowl Party
•St. Patrick’s Day
•Memorial Day Weekend
•Musical Entertainment
Extensive, delicious menu
 Quality ingredients and preparation
Something for everyone
Generous portions
Fresh, tasty sides
Party Foods for Theme Parties
Amazing Drink Specials
 Happy Hour & Featured Drink Nights
 Mixed and Regular Pool Nights Too!