Charlie Peverett, strategist, Neo Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Do your brand justice:
Relaunching the World
Development Movement

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How long should a brand process take?

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How long should a brand process take?
How much research do we need to do?

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How long should a brand process take?
How much research do we need to do?
Who do we ask for their input?

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How long should a brand process take?
How much research do we need to do?
Who do we ask for their input?
When do we tell others what’s happening?

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How long should a brand process take?
How much research do we need to do?
Who do we ask for their input?
When do we tell others what’s happening?
How much can we do in-house?

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How long should a brand process take?
How much research do we need to do?
Who do we ask for their input?
When do we tell others what’s happening?
How much can we do in-house?
What do we really need to pay for?

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Concept 2Membership organisations we have rebranded

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New leadership
Organisational frustration
A changing landscape

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Concept 2Brand process

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Concept 2Brand process

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Concept 2
“Since many of today’s best-
known manufacturers no
longer produce products and
advertise them, but rather
buy products and “brand”
them, these companies are
forever on the prowl for
creative new ways to build
and strengthen their brand
images.”
Brand process

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Concept 2Brand process
“Personally I
don’t mind the
Panorama
globe.”

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Concept 2Brand process

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Concept 2

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Concept 2

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Concept 2

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Surge in new
member signups

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Major campaign
exceeded target
Q2

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Two new
regional groups
launched

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and….

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… an absence of
complaints

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How long should a brand process take?

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How long should a brand process take?
How much research do we need to do?

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How long should a brand process take?
How much research do we need to do?
Who do we ask for their input?

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How long should a brand process take?
How much research do we need to do?
Who do we ask for their input?
When do we tell others what’s happening?

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How long should a brand process take?
How much research do we need to do?
Who do we ask for their input?
When do we tell others what’s happening?
How much can we do in-house?

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How long should a brand process take?
How much research do we need to do?
Who do we ask for their input?
When do we tell others what’s happening?
How much can we do in-house?
What do we really need to pay for?

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Tailor the process

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Tailor the process
Don’t fake a deadline

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Tailor the process
Don’t fake a deadline
Find what matters & hold on to it

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+44 (0)1273 600 500 talk@weareneo.com
Neo, 8 Beaconsfield Studios, 25 Ditchling Rise, Brighton. BN1 4QL United Kingdom
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