2. OUTLINE
• Introduction of FIFA
• Meaning of CSR
• How does FIFA follow CSR
• CRISIS of FIFA
• Effect and Punishments
• How FIFA handle it
• CONCLUSION
3. INTRODUCTION OF FIFA
o Founded In Paris, France on May 21, 1904
o First International Football Federation that was
organized in Europe in that time.
o Original President was Robert Guerin of France.
4. CONTINUE
o Headquarters are in Zurich, Switzerland
o President: Sepp Blatters
o 208 countries are Affiliated
North America, Central and South America, Europe, Asia, Middle East,
and Africa
o Tournaments
o Men and Women’s World Cups and Olympics
o Youth Olympics
o The Confederations Cup
o Futsal
5. MEANING OF CSR
CSR stands for ‘ Corporate Social
Responsibility ‘
Corporate social responsibility means
operating a business in a manner that meets or
exceeds the ethical, legal, commercial and
public expectations that society has of
business.
6. FIFA CSR INITIATIVE
• Taking responsibility
The positive power of football is a force for global
change.
• The FIFA World Cup is the biggest individual sporting competition in
the world and its impact on society and the environment is
indisputable.
• Football for Hope
The highlight of 2014 was the Football for Hope
Festival 2014, which took place in Caju, Rio de Janeiro, and brought
7. CONTINUE
o As the guardian of the game, FIFA – with its 209
member associations – accepts a responsibility that
goes beyond simply organising the FIFA World Cup
and developing the game itself.
o In recent years, the world football’s governing
body has further strengthened its commitment to
building a better future by defining a social
responsibility strategy, by setting up an award-
winning Corporate Social Responsibility
Department.
8. FIFA FIRST CRISIS
FIFA Members Accused of Taking Bribes
2 members were caught telling a reporter that they
would take money for their vote in where the 2018
and 2022 World Cup would be held.
Once this began, everyone began pointing the finger
at others.
Many members were taking bribes and trading
votes.
9. IMMEDIATE REACTION ON CRISIS
• FIFA’s President issued statement.
• Investigations immediately began.
• Consistently sending out News Releases,
holding conferences, updating public.
10. EFFECTS / PUNISHMENTS
Frenchman, Reynald Temarri
Fined 5,000 Swiss Francs
Banned from football activity for 1 years
Nigerian, Amos Adamu
Fined 3,000 Swiss Francs
Suspended from football activity for 3 years
4 other Football officials were fined and suspended.
11. FIFA SECOND CRISIS
Conspiracies Against the FIFA Presidential Election
Began to Surface
President at the time was Sepp Blatter.
His challanger Mohamed Bin Hammam wanted to take his
position
Hammam joined with Michael Platini to take over Presidency.
Union of European Football Association said they would
support anyone that ran against Blatter.
Jack Warner, FIFA Vice President, bribed other members for
votes in the election.
12. EFFECTS / PUNISHMENTS
Hammam and Warner were both
suspended while the investigations
were conducted
Recently, both have been charged
with bribery.
13. HOW FIFA HANDLE IT ?
I feel that the crisis could not have been prevented.
Although ethical regulations were set for committee
members, it is difficult to monitor what goes on
behind closed doors.
Many of the accusations that were made about
individual members were false, and some of them
were not supported by enough evidence to convict.
With the of the nature of this crisis, I feel that
Fédération International de Football Association did a
great job responding to the crisis.
14. CONTINUE
The organization leaders immediately addressed the
issued and explained to the public through a news
release on the first day. It gave the organization a
chance to gain control before the media. Addressing it
so quickly, and the constant updates and information
to the public and media also helped show the
transparency of the organization. I feel that the
transparency is important to build and maintain trust
with the stakeholders around the organization.
Also, the quick response by FIFA to investigate the
15. CONCLUSION
Overall, the crisis that FIFA faced was
inevitable. However, the organization took
the necessary steps in a timely manner,
and continues to investigate and update
media and the publics. The media has
responded in a neutral stance, and it
seems that FIFA is working with the media
to best represent the organization.