The document discusses two insights from a study on marketers' use of big data: 1) Most marketers rely too heavily on gut feelings rather than data and statistics, and 2) some are distracted by large amounts of data instead of focusing on goals. These insights are relevant to managers in India because Indian managers also tend to rely on gut feelings over data, have difficulty with statistics, and can be distracted by large datasets instead of focusing on goals and filtering out irrelevant information.

1. MARKETERS FLUNK THE
BIG DATA TEST
SEE, I told you that big data
was too scary

2.  Two important insights and
are they relevant to a
manager in INDIA.

3. FIRST INSIGHT
 Most rely too
much on gut.

4. FIRST INSIGHT
 A majority
struggle with
statistics.

5. SECOND INSIGHT
 Some are
dangerously
distracted by
the data

6. SECOND INSIGHT
The best focus
on goals and
filter out noise.

7. These insights are relevant to a
manager in INDIA?
Let’s see….

8. RELEVANT TO A MANAGER
 WHY???
 Gut feeling show it in the work
don’t Show off...

9.  Maximum managers will
confuse in dealing with
statistics

10.  Few of them know how to use
the tools but they don’t
analyze the things and they
fail.

11. RELEVANT TO A MANAGER
 HOW???
 They are distracted from the data
and not able to use the tools on
BIG DATA.

12.  Few of the marketers are
successful in finding the
solutions with the statistical
and analytical knowledge.

13.  Few of the Indian managers
are successful with the tools
and their belief in
ASTROLOGY.
(Their prospective)

14.  Seriously
ASTROLOGY?

15. RECAP
 Two important insights
 Relevant to a manager in INDIA.