3. OLD WORLD
Information Scarce
Command and Control
Stores
Individual productivity
Efficiency of process
Data Insights
NEW WORLD
Information abundant
Stores have a voice
Clubs
Collaborate to win
Experiment, learn and respond
Data & Content as a unique asset
THE 2020
RETAIL SHIFT

4. Shift to Cloud - growth and agility

5. Listening to the voice of the customer
0
5
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15
20
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30
1995 1996 1997 1998 1999 2000 2001 2002
Sales Forecast in 1999
Film Cameras Digital Cameras
0
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1995 1996 1997 1998 1999 2000 2001 2002
What Really Happened
Film Cameras Digital Cameras

6. Retail has a multitude of
devices that generate
petabytes of potential
insights
Monitoring and mining
social media data enables
retailers to enhance
customer insights
Open data sources and
internal sources enable
retailers to better
understand customers
Democratization of data

7. Action
People
Automated
Systems
Apps
Web
Mobile
Bots
Intelligence
Dashboards &
Visualizations
Cortana
Bot
Framework
Cognitive
Services
Power BI
Information
Management
Event Hubs
Data Catalog
Data Factory
Machine Learning
and Analytics
HDInsight
(Hadoop and
Spark)
Stream Analytics
Intelligence
Data Lake
Analytics
Machine
Learning
Big Data Stores
SQL Data
Warehouse
Data Lake Store
Data
Sources
Apps
Sensors
and
devices
Data
Democratization of Tools

8. Location sales Remote sales
Try on and try out products
Face-to-face info
In-store behavior
Social connection/user reviews
Product/price comparison
Online history
Digital transformation
enables the best of online & offline

9. Headquarters Supply chain and mobile workers
Retail App
Welcome
valued
customer!
Collect data through customer opt-in to
personalize the shopping experience
PERSONALIZATION
Send real-time offers
& notifications based
on customer location
REAL-TIME OFFERSRetail App
Enjoy
20% Off
Our New
Line when
you buy 2
items
20%
OFF
NEW!
$
Utilize secure device-
to-device payment
MOBILE CHECKOUT
Retail App
Jacket
Boots
Dress
$
$
$
TOTAL: $$$
WISH LIST
WISH LIST
Enable information-rich
experiences in store
DIGITAL/PHYSICAL
INTEGRATION
Retail App
Other
colors
available
PURCHASE
Boots $
BUY
Integrate click-and-collect
and customer wish lists
into inventory decisions
REAL-TIME INVENTORY
MANAGEMENT
ORDER PICKUP
Give sales staff the data
to deliver apersonalized
in-store experience
EMPOWERED
WORKFORCE
Twitter
Love these
shoes!
#Retailer
Gauge customer sentiment &
trends through social media
SOCIAL ENGAGEMENT
Employee App
CLICK &
COLLECT
Retail App
Retail App
Improve operations by acting on data insights and evolving
business practices to keep pace with rapid change
INVENTORY
OPTIMIZATION
Empower your field
teams with mobile
devices and apps
powerful enough to
handle daily business
RETAIL EXECUTION
`
Blue
Green
White
INTERACTIVE
KIOSK

13. Retail
Personalization

14. TRAVEL BLOGGER
LAST VISIT: DEC 21
HIGH SCHOOLER
LAST VISIT: APR 16
HIGH SCHOOLER
LAST VISIT: APR 23 WELCOME
Still looking for
a prom dress?
Talk to an
associate to see
the items from
your wish list!BROWSE
0
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1 1
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1
Weather
Auto-generated Offer Bank
Local
Events
Time of
Day
Recognition
Software
Customer
Profile
POS
Data
Digital
Footprint Audience Wearables
Wish list
Hiking boots sale
Grab and go
More Frequent visits
Increased Sales
Higher Foot TrafficLocation
0
10
0
0
1
1
0
1
WORKING MOM
LAST VISIT: MAR 3
Contoso
Eyewear
Connect with customers at the
right time, right place with the
right offers
• Generate relevant and targeted
offers using integrated data
sources
• Deliver timely offers based on
customer location and time of
day
Predict what customers want
before they tell you
• Anticipate customer purchases
based on profiles, needs and
significant events
• Create natural cross-sell and
upsell opportunities using
predictive analytics solutions
Ensure transaction continuity
• Strengthen next best action engine
by using outcomes of every
customer decision
• Improve offer uptake with better
propensity algorithms
• Prevent duplicate offers across
channels
Boost customer loyalty
and profitability
• Keep customers engaged and
delighted with personalized,
event-based offers
• Deliver engaging in-store
experiences using digital assets to
support interactions with
informed sales associates
Streamline operations
• Become an data-driven
organization
• Evolve from reactive to proactive
to help build, monitor, and
improve your brand
• Keep pace with rapid change and
innovate with cloud infrastructure
Your order is ready!
Pay in-app
to grab and go.
Azure IoT Suite
Cortana Intelligence
Dynamics 365
Azure IoT Suite
Cortana Intelligence
Dynamics 365
Azure IoT
Cortana
Dynamics
365
Dynamics 365
Cortana
Azure IoT
Windows devices
1

16. Images TBA
5 – 8 September 2016
D i g i t a l A s s i s t a n t s , A g e n t s &
B o t s

17. Humanise every interaction in Customer Journey

19. 19
Engaging Customers…
• Cloud based prototypes
• Experience – Sydney &
Redmond
• NRF 2017 -study tour
• Learn more about our
industry solutions at
microsoft.com/retail
Empowering brand
ambassadors
Exciting your customers Reimagining the value
chain
Delivering faster, smarter
service
Increasing differentiation
Innovation at scale Predicting what’s next
Adapting to new markets Actionable insights