1. Mr. Preston Tucker, the main character in the movie, Tucker:
The Man and His Dream, set out to do just that in 1948. The
“Tucker Torpedo” had revolutionary features like disc brakes,
seat belts, and a pop out windshield; plus the car design is just
gorgeous. Mr. Tucker wanted to build “the car of tomorrow”
and his company built 50 cars.
The big manufacturing companies were making small improve-
ments to their designs with one character flaunting that he intro-
duced vinyl seats. The improvements Mr. Tucker proposed and
built went beyond anything on the market and the reason he
called his car “the car of the future”.
What about your product/service? How does it compare with
your direct and indirect competition? Writing a table listing your
competitors and your company will allow you to make clear
comparisons of your products/services vs your competition.
Developing a SWOT (Strengths, Weaknesses, Opportunities,
Threats) analysis is the next step. A SWOT evaluation looks at
your internal environment and the external environment where
you concentrate to maximize your opportunities and to minimize
the dangers. An entrepreneur has great control of their internal
environment: attention to market trends, diverse markets,
smart-lean operations, healthy financials, and great customer
service are some of the actions a business owner can take to
prepare to external dangers. The USA dollar is strong and has
been strengthening since last year. This is good when buying
foreign products/services. This is not so good when your busi-
ness depends on foreign buyers. The Mexican peso has deval-
ued 25% against the USA dollar since July 22, 2014. This is a
threat that a business can only prepare for by controlling their
internal environment.
Your business is unique and so will be your competition and your
SWOT. Call us at (520)515-5478 or e-mail Mrs. Cecilia V. Rivas
Schürmann at schuermannc@cochise.edu to set-up an appoint-
ment to develop strategies to maximize your profits.
Do you offer a better mousetrap?
The product/service of tomorrow
July’15
Marketing Tip
