The document is a product research presentation that discusses researching potential products to sell on Amazon. It covers identifying the target market through demographics and psychographics. It also discusses methods for researching products, criteria for evaluating products including search volume, sales, reviews and profit margins. The presentation recommends analyzing product data, supplier costs, and customer reviews to evaluate profitability and opportunities for improvement before selecting a winning product.

1. PRODUCT
RESEARCH
PRESENTATION
Catarina Mapalo
PRESENTED BY
C

2. WHO & WHAT
IS THE TARGET
MARKET?
C

3. KNOW YOUR TARGET MARKET
Geographics
• Country
• Religion
• City
• Postal Code
Demographics
• Age
• Gender
• Ethnicity
• Income
• Level of education
• Religion
• Profession
Psychographics
• Personality Traits
• Hobbies
• Life Goals
• Values
• Beliefs
• Lifestyles
Behavioral
• Spending Habits
• Purchasing Habits
• Browsing Habits
• Interactions with
the brand
• Loyalty to brand
• Previous product
feedback
C

4. PRODUCT
RESEARCH
METHODS
C

5. AUTOMATIC MANUAL
and many C

6. PRODUCT
CRITERIA
C

7. A single item
No variations / No bundles
Keyword search volume of 2000 & up
Price of $25 $ up
Sales of 300 units & up
Revenue of $7000 & up
Reviews of 500 & below
A
PRODUCT
THAT IS...
C

8. With Market
Trends
(google
trends)
Not
Breakable/Not
Electronic
Eligible for
PPC (Yes)
Room for
Improvement
(Yes)
Patent/Trade
mark (None)
Profit Margin
(30% & up)
Hazmat/Gated
Category
(None)
Item
Weight
(3lbs &
below)
A
PRODUCT
THAT IS...
C

9. KEYWORD
RESEARCH
C

10. Check the search volume C

11. Look for keyword with a search volume of 2000 & up C

12. Look for keyword with a search volume of 2000 & up C

13. CHECK
RESTRICTIONS
C

14. C

15. C

16. C

17. Item 1 Item
2
Item
3
Item
4
Item
5
125
100
75
50
25
0
PRODUCT DATA
ANALYSIS
C

18. This is a CSV file about the related C

19. Though the Ave Reviews is more than 500, It's still okay to proceed.
Average Sales
Average Price
Average Revenue
Average Reviews
$30.82
438
$9,418.86
1,183
C

20. SUPPLIER
SOURCING
C

21. We get the average cost of our top 3 suppliers. C

22. And from there we can check the profitability. C

23. PROFITABILITY
CALCULATION
C

24. Using the Amazon FBA Profitability Calculator C

25. Required
Net Margin
= 30%
We input the datas, and get the net margin of 40.67 C

26. CHECK REVIEWS
C

27. C

28. To enhance and improve our product, we need to
analyze both the positive and negative reviews C

29. C

30. And from there, we can give the final
recommendation. C

31. ALL CRITERIAS ARE
MET, AND THE
WINNING PRODUCT
WAS ALREADY
FOUND! C

32. LET'S WORK
TOGETHER!
catarinamapalo@gmail.com
Email:
You can reach me at:
C