Google “Great Online Shopping Festival’’ ranks as the most preferred online shopping festival of 2014 and Amazon.in voted as the best e-commerce site in India: Survey by CashKaro.com

1. Google “Great Online Shopping Festival’’ ranks as the most preferred online
shopping festival of 2014 and Amazon.in voted as the best e-commerce site in
India: Survey by CashKaro.com
National, December 29, 2014
The 2nd
editionof the much awaited 'People'sChoice Survey’ by CashKaro.com, India’slargestCashback
& Coupons site is out and the 2014 year results reveal the top online shopping festivals,factors that
encouraged online shoppingand the mostpreferrede-retaileracrossvariousproductcategories,among
otherinsights. Thesurveywhichwasconductedatapan-Indialevel saw aparticipationof morethan2,000
people. The respondents were from both metros and Tier I, II & III cities with 65% males and primarily
between the age group of 18-30 years.
On the survey Swati Bhargava – Co-Founder, CashKaro.com said, “The 'People's Choice Survey’ is an
annual report by CashKaro.com in an attempt to identify key trends in the world of online shopping in
India. This year the industry was abuzz with fresh funding of close to $3.9 billion among top-e-retailers,
the Flipkart-Myntra mergerand mega saledayslikeGOSF,Flipkart’sBig Billion Day and more.It comesas
no surprise that GOSF was the most favourite shopping festival, with 42% respondents in favour and
Flipkart’sBig Billion Day wasnotfarbehind with almost40% votes.Amazon.in worethecrownof themost
popular website and Cashback & Deals was the favored factor to shop online among consumers.”
Itisa veryexcitingtime tobe inIndianecommerce rightnow andtheindustryisexcitedforan evenbigger
and better2015. CashKaro.comalone haswitnessedanoverallgrowthof 1000 percentin trafficand 500
per cent increase in revenues in the past 12 months.
KEY FINDINGS OF THE SURVEY:
Top Online Shopping Festival 2014 (in terms of deals & offers)
1. Google “Great Online Shopping Festival’’ 2014 – 42%
2. Flipkart Big Bllion Day – 40%
3. Snapdeal Big Savings Day – 10%
4. Diwali Dhamaka Sales by various retailers – 8%
Best e-commerce website of 2014 (overall positioning)
1. Amazon.in
2. Flipkart
3. Snapdeal
4. Myntra
5. Jabong
6. Shopclues
7. Paytm
The most preferred e-retailer across various product categories
a) Best online site to shop for - Mobiles & Accessories  Flipkart
b) Best online site to shop for – Laptops & Electronics  Amazon.in
c) Best online site to shop for – Fashion  Myntra & Jabong
d) Best online site to shop for – Lingerie  Zivame

2. e) Best online site to shop for - Babycare products  Firstcry
f) Best online site to shop for - Home Décor  FabFurnish
g) Best online site for – Recharge  Paytm
h) Best online site for - Travel deals  Makemytrip
Factors that encourage consumers to shop online
1. Cashback & coupons  30%
2. Discounted prices  23%
3. Variety/options  13%
4. Convenience  12%
5. Payment options  12%
6. Easy Return Policy  10%
Respondents
 Over 2000 people participated from both metros and Tier I, II & III cities
 Over 65% Male –rest female
 Over 85% between the age group of 18-30 years
About CashKaro.com
Incepted in 2013 CashKaro.com is India’s No.1 Cashback & Coupons site. With over 500 partner e-
commerce sites such as Amazon.in, Flipkart, Myntra, Jabong; it allows customers to save money when
buying items across these sites. CashKaro gives its members extra Cashback when they visit any partner
site via CashKaro and then shop. This is paid over & above free Coupons which are also featured on
CashKaro.com and on top of existing discounts being offered by retailers. The Cashback amount is
collected in one’s CashKaro account and when confirmed, it is transferred to his/her bank account.
Media Contact
CashKaro.com
Arun Mittal - 9654521511
arunmittal@cashkaro.com