Slideshow showcasing an app my group and I have created. Discusses the budget, suppliers, and function of the app. Also explains how the app works with consumers and how we maintain relevant and popular amongst our consumers with the use of Pay Per Clicks (PPC) and Search Engine Optimization (SEO).

1. Vitality
By: Casey Wu, Emily Elpedes , Isaac Oh, Worku Hitchman,
Garrett Vile, Tracy Hoang , and Karen Banuelos

2. What is Vitality?
● Point based Health & Fitness app
○ More steps = more Vita points
○ More calories = more Vita points
○ More Vita points = more discounts/deals!
● Connect smartwatch for more accurate
results
● Dual-pronged apps; thrives off of B2B and
B2C services
● Mission: Incentivize physical activity with
healthy habits.

3. Service Offerings and Cost of
Items

4. Product/Merchandise Offerings
The Vita Club
Team Sweater
The Vitality T-
Shirt
Vitality
Crewneck

5. Target Market
Who Do We Want
to Reach?
• Smartphone and
smartwatch users
• Initially target
women, then
men
Consumer
Demographics
• 25-34 years old
• Women leading
healthier lifestyles
• Mothers
Opportunity
• As adult obesity
increases in US →
higher increase in
demand for Weight
Loss Service
Industry
(IBISWorld)

6. Positioning
• Best health and fitness
app
• Accessible with online
presence and
engagement
• Online community

7. Vitality
Suppliers
App Suppliers
• Digital Brand Group
• Swenson HE
• Goji Labs
Merchandise Suppliers
• Custom Ink
• Millenium Clothing
• Rush Order Tees

8. Suppliers: Digital Brand Group
App Developer Contact Info Cost Terms
Digital Brand Group Phone Number: (949)-
600-5122
Address: 200 Spectrum
Center Dr. #300, Irvine,
CA 92618
$10,000 • App design
• User interface
and experience

9. Suppliers: Swenson HE
App Developer Contact Info Cost Terms
Swenson HE Phone Number:
(424) 465-2525
$12,000 - iOS, Android, and
hybrid mobile
platforms
- Strategy Planning
- User interface
and experience
- Development

10. Suppliers: Goji Labs
App Developers Contact Info Cost Terms
Goji Labs Phone Number: (213)
787-7640
Address: 800 Wilshire
blvd Suite 200, Los
Angeles, CA 90017
$10,000 • iOS, Android, and
hybrid mobile
platforms
• Strategy planning
• User interface and
experience
• Development
• Iterate and improve
product

11. Merchandise Suppliers: Custom
Ink
Merchandise Supplier Contact Info Cost Terms
Custom Ink Phone Number:
1 (800) 293-4232
Address: 2910 District
Ave., Fairfax VA, 22031
$4.63 each for
600 items
- 100% pre-shrunk
cotton
- Variety of colors
- Screen printing or
high-quality
digital printing
- Free two week
delivery

12. Merchandise Suppliers: Rush Order Tees
Merchandise Supplier Contact Info Cost Terms
Rush Order Tees Phone Number: (855)
636-3336
Address: Human Citizen
Workspace, 4101 N
Broadway, Chicago, IL
60613
$4.31 each for
600 items
- Variety of colors
- Variety of sizes
- 100% preshrunk
cotton
- Double stitched
reinforced seams
for durability
- Front design
- Free shipping

13. Merchandise Suppliers: Millenium Clothing
Merchandise Supplier Contact Info Cost Terms
Millenium Clothing Phone Number: (714)
995-5696
Address: 8550 Beach
Blvd, Buena Park, CA
90620
$3.00 each for
600 items
- Screen print
- “Alstyle” T-shirts
- 100% pre-shrunk
cotton
- 10% discount on
large purchase
orders
- Pick up orders at
the store

14. Procurement, Inventory, and Order Taking
• Procurement: digitally accessible; sent in
mail
• Inventory: warehouse to store Vitality
merchandise and tangible offerings (i.e.
gift cards)
• Order taking: Personal information of the
user (i.e. addresses, emails, credit card
information)
• Use SSL
• to charge monthly subscriptions (if
purchasing CORE or ELITE memberships)
• to charge for merchandise users purchase
online
• to redeem vouchers earned through acquired
Vita points

15. Fulfillment
• First time registration = free 75
Vita points
• 2000 steps = 10 Vita points
• Achieving daily personal goal =
100 bonus Vita points
• Gift Cards
• Promotional discounts

16. Customer Service Plan
Guarantees
Redeem within 6 months
Free 7-day trial (CORE and
ELITE)
24/7 online customer
service support

17. Customer
Service Plan
(Cont.)
FAQ Page
• Cancelling
subscription
• Redeem rewards
Privacy

18. Website
http://thevitaclub.com/wp/

19. Marketing Strategy: Overview
Sponsorships Social Media Publicity/
WOM
Email Google Ads

20. Marketing Strategy:
Brand/Company Sponsorship
• B2B
• Build off of existing consumer base of these companies
• Help sustain consumer loyalty
• Vitality: interactive & engaging platform
• More users on app → more customers for these brands
• More people loyal to these brands →more potential
Vitality consumers

21. Marketing Strategy: Social Media

22. Marketing Strategy: Social Media (cont.)

23. • Testimonials
• Hashtags
• #shareyourvitastor
y
• Promoting rewards
from sponsored
companies
Marketing Strategy: Publicity/WOM
“Vitality is the best app I
have ever used! I lost 28
pounds within 1 year
after Vitality came into
my life. I will recommend
this app to all my friends
trying to lead a healthier
lifestyle.”

24. Marketing Strategy:
Email

25. Marketing Strategy: Email

26. Marketing Strategy: Organic Search &
Google Adwords
• Website: fresh content
• SEO landing page
• PPC (Google)
• Ad groups: single keywords
with exact, phrase, and
modified *mention some
keywords listed in notes section
• Display ads (social media)
• Testimonial Videos
• How-to videos
• List of sponsors

27. Final Budget

28. Strategy Revisit: Retargeting
• Goal: encourage current consumers to continue
usage and expand target market
• Make app more family-oriented
• Appeal to men and children
• Further encourage community on and off the app
• Friendly Fitness competitions
• QR codes to add friends (like Snapchat)
• More friends = More Vita Points

29. Goal: Increase consumer engagement
and awareness
● Encourage users to participate in
charity walks
● Support fitness, promote
community, and fight for a good
cause
● QR codes to check into charity
walk
○ Checking into charity walks
→ bonus Vita points
Strategy Revisit: Collaboration with NPO’s

30. StrategyRevisit:Influencers
Goal: obtain, motivate, and maintain
consumers
• Collaborate with popular/trending social
media fitness influencers and/or athletes
• Promo codes

31. Strategy Revisit: Expand Marketing
Communications
Goal → becomes physically
integrated with other business
partners by allowing ads, QR
codes, promotion/business cards,
etc.
● Similar to PostMates
● Example: Vitality cards
● “Get Healthy + More”

32. Thank You For Listening!