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Barnes_Marketing_Platinum Presentation_SJC

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Barnes_Marketing_Platinum Presentation_SJC

  1. 1. Petroleum & C-Store Real Estate STANJOHNSONCO.COM Los Angeles San Francisco Chicago New York Tulsa Atlanta Houston Phoenix Brokerage and Advisory Services
  2. 2. PETROLEUM & C-STORE REAL ESTATE Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com 1 2 3 4 5 465 W Pacific Coast Hwy Long Beach, CA 1 6 7 8 9 10 11 12 13 14 701 Redondo Ave Long Beach, CA 15482 Goldenwest St Westminister, CA 4 9002 Adams Ave Huntington Beach, CA 5 24082 El Toro Rd Laguna Hillsa, CA 7501 Katella Ave Stanton, CA 6 7 9 11 12 2 13682 Beach Blvd Westminister, CA 3 6971 Orangethorpe Ave Buena Park, CA 989 N Garey Ave Pomona, CA 100 N Beach Blvd Anaheim, CA 636 Sycamore Ave Vista, CA 112 S Rancho Santa Fe San Marcos, CA 12860 Rancho Penasquitos Blvd, San Diego, CA 6085 Lake Murray Blvd La Mesa, CA 8 10 14 13
  3. 3. PETROLEUM & C-STORE REAL ESTATE Brokerage and Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com Scenario 1 WFG Operations & Dual Lease Scenario 2 WFG Operations & Master Lease Scenario 3 7-11 Operations & Lease “Property” Ownership RE LL RE LL RE LL Landlord (Lessor) to 7-11 for Premises RE LL RE LL / WGF RE LL Additional New Lease RE LL and WGF Concurrent with sale execute an NNN Lease for Motor Fuels Facility and Common Areas only (not Premises) RE LL and WGF Concurrent with sale execute an NNN Master Lease for Premises, Motor Fuel Facility, and Common Areas (Property) N/A “Premises” RE LL WFG 7-11 “Common Areas” WFG WFG 7-11 “Motor Fuels Facility” WFG WFG 7-11 Wholesale Business WFG WFG WFG Retail Business WFG *no revenue share with RE LL WFG *no revenue share with RE LL 7-11 Lease Type Premises Double Net to RE LL Common & Fuel Triple Net to RE LL Property Triple Net to RE LL Property Triple Net to RE LL Lease Term 10 years 10 years 15 years (5 yr hangout) 10 years 15 years CAP Rate Factors Real Estate • Building age and functionality • Location • Rent PSF, Price PSF Historical site level performance • Inside, Outside, Margins Historical entity level performance • Operations, P&L, Balance Sheet Real Estate • Building age and functionality • Location • Rent PSF, Price PSF Historical site level performance • Inside, Outside, Margins Historical entity level performance • Operations, P&L, Balance Sheet Real Estate • Building age and functionality • Location • Rent PSF, Price PSF New Build Gas/No Reposition Gas/No Listing Pricing 10 Yr 15 Yr PLATINUM ENERGY 7-ELEVEN MATRIX
  4. 4. PETROLEUM & C-STORE REAL ESTATE Brokerage and Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com Marketing Process Stan Johnson Company Competition Founded on Single-Tenant Net Lease Broad Strategy Covering multiple services and property types. 100% Net Lease Focused Segmented Focus Single-tenant as an afterthought Collaborative Platform Sharing information, systems, processes and one centralized database Fragmented Platform Maintaing in its own systems, information, processes, websites, and databases. Limited teamwork. Centralized Database Shared by all brokers Fragmented Databases Created and utilized by individual teams Corporate Approach Leveraging best practices Franchise Approach Maintaining individual, disjointed systems Maximum Marketing Exposure From centralized database Limited Marketing Exposure Due to segmented databases Full Geographic Exposure National & major local presence Limited Geographic Exposure No local presence Every aspect of our sales and marketing campaign is focused on locating the best buyer at the best price. While many firms employ an advertising and order- taking approach to marketing, we initiate a hands-on sales and marketing process that begins in the pre-marketing stage and continues through closing. While our sales and marketing process utilizes an extensive direct calling effort and third-party services, it is centered on the internal tools that Stan Johnson Company has developed. Sales & Marketing Campaign Exclusively specializing on single-tenant sales and collaborating on every assignment, each aspect of our platform is geared toward success. Marketing Process 30-60 Days Pre-Marketing Process 15-20 Days Offer Screening 10-15 Days Buyer Due Diligence 30-45 Days Closing Process 15-30 Days Our proven model for success results in an average 129 day listing to closing. SJC Database Contains nearly 100,000 focused net lease professionals. Seventy eight percent of all Stan Johnson Company transactions close with a pre-existing buyer relationship. SJC Website Our proprietary online listing system provides real-time reports to buyers and brokers who have viewed the property micro-sites. SJC Micro-Sites These properties will have individual micro-sites within the Stan Johnson Company website, which historically receives more than 10,000 views each week.
  5. 5. PETROLEUM & C-STORE REAL ESTATE Brokerage and Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com I. Pre-Marketing Understand and effectively represent each property • Accumulate & underwrite due diligence information (leases, environmental reports, etc.) • Gather market knowledge (demographics, traffic counts and site photos, etc.) • Prepare marketing materials (press releases, flyers, offering memorandums • The flexibility to develop a tailored marketing plan unique to each property II. Marketing Phase 1 Target top 30 entrepreneurial portfolio buyers (REITs, Institutions, Corporation and Private and Foreign Equity) • Identify prospects through SJC intellectual capital and research • Reach prospects through direct calling effort • Market assets as single asset for acquisition Phase 2 Target local buyers and influencers • Identify prospects by researching local retail ownership, the SJC database andactive local developers • Reach prospects through direct calling effort • Market assets individually and grouped with other SJC net lease listings Phase 3 Provide maximum exposure to the entire market • Broad marketing to Stan Johnson Company’s proprietary database of net lease Buyers and Brokers. • Internal marketing efforts to entire team of 50+ Stan Johnson Company Brokers • External marketing/media advertising (LoopNet, CCIM, CoStar, NNNex, Property Campaign, etc.) III. Buyer Screening Process Continuous qualification resulting in the best buyer at the best price Manage and qualify offers and buyer quality based on: • Price • Motivations of the purchaser • Due diligence and closing timeline • Earnest money deposit amount • Track record of successfully closing similar transactions • Source of funds • Level of discretion to invest funds IV. Buyer Due Diligence & Closing Process Efficiently manage the transaction to closing Develop a standardized closing process to maintain efficiency and reduce costs: • Assemble standard due diligence package for the property • Develop a standard LOI form to simplify comparison of offers • Specify in advance of closing an escrow company to ensure seller’s comfort during the transaction • Integrate closing coordinator to assist in overseeing the LOI, the contract, due diligence and closing process. • Assist in contract negotiation • Manage property site visits (buyer, 3rd party providers, etc.) • Manage due diligence document flow via a share file. This website will be created to hold all of the due diligence information and we will send reminders to all parties of key dates (earnest money due dates, due diligence dates, etc.) • Respond to inquiries and questions as they arise and provide solutions to keep transactions on track • Manage closing checklist and coordinate with the title company I II III IV To maximize your sales proceeds in the most efficient manner possible, Stan Johnson Company has built a proven model for success.
  6. 6. PETROLEUM & C-STORE REAL ESTATE Brokerage and Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com Address : 100 N Beach Blvd City, State: Anaheim, CA Sq Ft: 987 Year Built: Land/AC: .48 Address : 9002 Adams Ave City, State: Huntington Beach, CA Sq Ft: 623 Year Built: 1962 Land/AC: .55 Address : 636 Sycamore Ave City, State: Vista, CA Sq Ft: 2,004 Year Built: 1987 Land/AC: .84 Address : 13682 Beach Blvd City, State: Westminster, CA Sq Ft: 1,200 Year Built: 2000 Land/AC: .40 Address : 24082 El Toro Rd City, State: Laguna Hills, CA Sq Ft: 1,568 Year Built: 1964 Land/AC: .50 Address : 112 S Rancho Santa Fe Rd City, State: San Marcos, CA Sq Ft: 1,456 Year Built: 1988 Land/AC: .96 Address : 989 N Garey Ave City, State: Pomona, CA Sq Ft: 540 Year Built: 1981 Land/AC: .36 Address : 15482 Goldenwest St City, State: Westminster, CA Sq Ft: 1,926 Year Built: 1967 Land/AC: .52 Address : 6085 Lake Murray Blvd City, State: La Mesa, CA Sq Ft: 1,173 Year Built: Land/AC: .44 Address : 7501 Katella Ave City, State: Stanton, CA Sq Ft: 1,551 Year Built: 1966 Land/AC: .52 Address : 465 W Pacific Coast Hwy City, State: Long Beach, CA Sq Ft: 921 Year Built: 1947 Land/AC: .21 Address : 701 Redondo Ave. City, State: Long Beach, CA Sq Ft: 1,699 Year Built: 1964 Land/AC: .56 Address : 6971 Orangethorpe Ave City, State: Buena Park, CA Sq Ft: 90 Year Built: 1972 Land/AC: .39 Address : 12860 Rancho Penasquitos Blvd City, State: San Diego, CA Sq Ft: 2,710 Year Built: Land/AC: .76 Summary of Properties
  7. 7. PETROLEUM & C-STORE REAL ESTATE Brokerage and Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com Address: 100 N Beach Blvd City, State: Anaheim, CA Metro Market: Orange County Sq Ft: 987 Year Built: Land/AC: .48 Street Frontage: 108 Feet on Lincoln Ave / 206 feet on Beach Blvd Parking: 6 Surface Spaces Features: Bus Line, Corner Lot, Pylon Sign, Signage, Signalized Intersection Traffic Count: 59,000 on Beach Blvd Population 1 Mile: 36,371 Population 3 Miles: 281,428 Parcel Number: 258-011-19 Address: 701 Redondo Ave City, State: Long Beach, CA Metro Market: Los Angeles Sq Ft: 1,699 Year Built: 1964 Land/AC: .56 Street Frontage: 141 Feet on Redondo Ave/ 100 Feet on 7th St Parking: 4 Surface Spaces Features: Corner Lot, Pylon Sign, Signage, Signalized intersection Traffic Count: 28,600 on Redondo /34,000 on 7th Population 1 Mile: 63,954 Population 3 Miles: 262,008 Parcel Number: 7258-022-027
  8. 8. PETROLEUM & C-STORE REAL ESTATE Brokerage and Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com Address: 989 N Garey Ave City, State: Pomona, CA Metro Market: Los Angeles Sq Ft: 540 Year Built: 1981 Land/AC: .36 Street Frontage: 121 feet on N Garey Ave (with 2 curb cuts) Parking: 4 Surface Spaces Features: Corner Lot, Pylon Sign, Signage, Signalized intersection Traffic Count: 24,392 on Garey Population 1 Mile: 24,196 Population 3 Miles: 189,858 Parcel Number: 8336-011-002 Address: 7501 Katella Ave City, State: Stanton, CA Metro Market: Orange County Sq Ft: 1,551 Year Built: 1966 Land/AC: .52 Street Frontage: 139 ft on Katella (1 curb cut) /141 ft on Western (2 curb cuts) Parking: 11 Surface Spaces Features: Corner Lot, Pylon Sign, Signage Traffic Count: 17,800 western/26,300 on katella Population 1 Mile: 28,759 Population 3 Miles: 266,582 Parcel Number: 079-901-33
  9. 9. PETROLEUM & C-STORE REAL ESTATE Brokerage and Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com Address: 6971 Orangethorpe Ave City, State: Buena Park, CA Metro Market: Orange County Sq Ft: 90 Year Built: 1972 Land/AC: .39 Features: Corner Lot, Pylon Sign, Signage, Signalized intersection Traffic Count: 28,000 on Knott ave/ 23,000 on Orangethorpe Population 1 Mile: 19,881 Population 3 Miles: 223,134 Parcel Number: 276-142-07 Address: 9002 Adams Ave City, State: Huntington Beach, CA Metro Market: Orange County Sq Ft: 623 Year Built: 1962 Land/AC: .55 Street Frontage: 150 feet on Magnolia St / 158 feet on Adams Ave Parking: 15 Surface Spaces Features: Corner Lot, Pylon Sign, Signage, Signalized intersection Traffic Count: 32,500 on adams/ 16,900 on Magnolia Population 1 Mile: 25,658 Population 3 Miles: 172,078 Parcel Number: 151-191-17
  10. 10. PETROLEUM & C-STORE REAL ESTATE Brokerage and Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com Address: 15482 Goldenwest St City, State: Westminster, CA Metro Market: Orange County Sq Ft: 1,926 Year Built: 1967 Land/AC: .52 Street Frontage: 113 feet on Goldenwest St 136 feet on Mcfadden Ave Parking: 12 Surface Spaces Features: Pylon Sign, Signalized Intersection Traffic Count: 19,000 on McFadden / 34,700 on Goldenwest Population 1 Mile: 16,471 Population 3 Miles: 214,116 Parcel Number: 142-401-03 Address: 24082 El Toro Rd City, State: Laguna Hills, CA Metro Market: Orange County Sq Ft: 1,568 Year Built: 1964 Land/AC: .50 Street Frontage: 132 ft on El Toro/ 137 ft on Ronda Del Rossmoor/129 ft on Paseo De Valencia Parking: 6 Surface Spaces Features: Corner Lot, Pylon Sign, Signage, Signalized intersection Traffic Count: 25,612 on El Toro Rd/ 24,000 on Paseo de Valencia Population 1 Mile: 19,325 Population 3 Miles: 144,263 Parcel Number: 621-141-13
  11. 11. PETROLEUM & C-STORE REAL ESTATE Brokerage and Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com Address: 12860 Rancho Penasquitos Blvd City, State: San Diego, CA Metro Market: San Diego Sq Ft: 2,710 Year Built: Land/AC: .76 Street Frontage: 45 feet on Rancho Penasquitos Blvd Parking: 12 Surface Spaces Features: Bus Line, Signage Traffic Count: 31,600 Rancho Penasquitos Population 1 Mile: 14,584 Population 3 Miles: 127,171 Parcel Number: 315-070-22 Address: 465 W Pacific Coast Hwy City, State: Long Beach, CA Metro Market: Los Angeles Sq Ft: 921 Year Built: 1947 Land/AC: .21 Street Frontage: 78 feet on W Pacific Coast Hwy (with 3 curb cuts) Parking: 6 Surface Spaces Features: Corner Lot, Pylon Sign, Signage, Signalized intersection Traffic Count: 25,612 on El Toro Rd/ 24,000 on Paseo de Valencia Population 1 Mile: 19,325 Population 3 Miles: 144,263 Parcel Number: 621-141-13
  12. 12. PETROLEUM & C-STORE REAL ESTATE Brokerage and Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com Address: 636 Sycamore Ave City, State: Vista, CA Metro Market: San Diego Sq Ft: 2,004 Year Built: 1987 Land/AC: .84 Street Frontage: 149 feet on Sycamore Ave (with 1 curb cut) Parking: 12 Surface Spaces Features: Bus Line, Corner Lot, Freeway Visibility, Pylon Sign, Signage, Signalized Intersection Traffic Count: 47,700 on Sycamore Ave Population 1 Mile: 14,581 Population 3 Miles: 90,207 Parcel Number: 217-023-25 Address: 112 S Rancho Santa Fe Rd City, State: San Marcos, CA Metro Market: San Diego Sq Ft: 1,456 Year Built: 1988 Land/AC: .96 Street Frontage: 60 feet on S Rancho Santa Fe Rd ( with 1 curb cut) Parking: 17 Surface Spaces Features: Corner Lot, Freeway Visibility, Pylon Sign, Signage, Signalized Intersection Traffic Count: 43,699 on S Rancho Santa Fe Population 1 Mile: 14,893 Population 3 Miles: 89,432 Parcel Number: 219-117-28
  13. 13. PETROLEUM & C-STORE REAL ESTATE Brokerage and Advisory Services Tulsa . Houston . Chicago . Los Angeles . New York . Atlanta . San Francisco . Phoenix Andrew Barnes abarnes@stanjohnsonco.com 650.617.3464 Phillip Bonina pbonina@stanjohnsonco.com 310.752.0287 PetroCstore.com stanjohnsonco.com Address: 6085 Lake Murray Blvd City, State: La Mesa, CA Metro Market: San Diego Sq Ft: 1,173 Year Built: Land/AC: .44 Street Frontage: Parking: 6 Surface Spaces Features: Corner Lot, Signage Traffic Count: 2800 on El Paso; 12688 on Lake Murray Blvd Population 1 Mile: 22,019 Population 3 Miles: 132,314 Parcel Number: 675-100-04 Address: 13682 Beach Blvd City, State: Westminister, CA Metro Market: Orange County Sq Ft: 1,200 Year Built: 2000 Land/AC: .40 Street Frontage: 142 feet on Beach Blvd (with 1 curb cut) Parking: 10 Surface Spaces Features: Corner Lot, Pylon Sign Traffic Count: 73000 on Beach Blvd Population 1 Mile: 22,019 Population 3 Miles: 132,314 Parcel Number: 097-044-16

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