The High Road brand conducted research on competitors and target audiences. It developed a brand philosophy of being authentic, palpable, and holistic. Creative concepts were developed to elevate customers' journeys, including a final logo and tagline. Various print and digital marketing materials were created to promote the brand and an upcoming Amazing Race event.

1. Alexis Powell
Michael Levine
Taylor Buckley
Casey Lederman
Emily Renne

2. Brand Analysis

3. The High Road
Nashville, TN
Portland, OR
Competitive Analysis

4. SWOT Analysis

5. Target Audience Analysis

6. According to Other Marketing Perspectives:
- “The High Road to Taos is a back-country, scenic route between Santa Fe and Taos leading visitors through 48 miles of high desert, mountains, forests, small farms,
Description of the Brand: Goal
Brand Philosophy:
Authentic
Palpable
Holistic
Brand Promise:
Current Brand Description

7. Creative Concepts

8. Elevate
yourjourney.
Final logo & Tagline

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Sincerely,
Taylor Levine
Taylor Levine
Visit us: www.thehigroadnm.com Drop us a line: 505-726-9500 @ TheHighRoadNM
The High Road To Taos
Stationery & Business Cards

10. Stationery Envelopes

11. Print Materials

12. Print Materials

13. Print Materials

14. Print Materials

15. Print Materials

16. Digital Materials
Gif Leaderboard

17. Digital Materials
Standard Banner
Interactive Skyscraper

18. Special event: The Amazing Race
The RACe is
STARTING
ARE YOU IN?
JULY 5-10, 2017www.HighRoadNM.com
The RACe is
STARTING
ARE YOU IN?
JULY 5-10, 2017www.HighRoadNM.com
The RACe is
STARTING
ARE YOU IN?
JULY 5-10, 2017www.HighRoadNM.com
Promotional Posters

19. The Event
What is it?
Promotions
Event Analysis

20. SWOT Analysis

21. Action Sports Events:
Competitive Analysis

22. Competing Amazing Race Events:
Competitive Analysis

23. Target Audience Analysis

24. Event Logo

25. ELEVATE YOUR JOURNEY
TO THE NEXTO
EXTREME
A p p l y T o d a y
Email Blast Graphic

26. Citations

27. Citations