OPTIMIZE YOUR YOUTUBE VIDEO STRATEGY
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Join Founder of TravelMedia.ie Michael Collins, and Unravel Travel TV’s Producer/Director Leslie Graham at TBEX North America 2016 Minnesota. In this session, you’ll learn how to manage and build a successful YouTube channel — how to SEO, upload and share, tag, monetize, build audience and get social traffic.
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OPTIMIZE YOUR YOUTUBE VIDEO STRATEGY
- 1. MICHAEL COLLINS TravelMedia.ie @TravelMedia_ie LESLIE GRAHAM Unravel Travel TV @UnravelTravelTV Presentation on SlideShare
- 2. (Click here to edit body)
- 3. (Click here to edit Title) (Click here to edit body) 60,000 - 200
- 4. (Click here to edit Title) (Click here to edit body) 13K – 13m
- 5. We publish video every day of the week. • Cisco forecast video will represent 69% of all consumer-based Internet traffic by 2017. • This is expected to rise to 80% by 2019. (moz.com)
- 6. 1.YouTube v native. 2.Social. 3.Page setup. 4.SEO for YouTube. 5.Playlists and view-times. 6.Money 7.Language 8.Apps.
- 7. Native v YouTube • 2015 native video on social • Has the pendulum swung too far? • Facebook video is ephemeral. Timeline, then gone. Not paid. Zero reach. • Facebook does not appear in search results. • More control in YouTube. Playlists, trailor videos etc. • Different plays, not one v the other.
- 8. SOCIAL
- 9. (Click here to edit Title) (Click here to edit body)
- 10. (Click here to edit Title)
- 11. Do Not Dump and Run on YouTube
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- 14. (Click here to edit Title) (Click here to edit body)
- 15. (Click here to edit Title) (Click here to edit body) 50%
- 17. (Click here to edit Title) (Click here to edit body)
- 18. (Click here to edit Title) (Click here to edit body) Advanced Setting Seed new videos with budget
- 19. SEO for YouTube
- 20. SEO 101 1. Biggest search engine in the world?
- 21. SEO 101 1. Biggest search engine in the world? 2. Who owns YouTube?
- 22. SEO 101 1. Biggest search engine in the world? 2. Who owns YouTube? 3. 2nd biggest search engine? 4. Facebook video in Google search results? 5. Google prioritize YouTube video results?
- 23. (Click here to edit Title) (Click here to edit body)
- 24. (Click here to edit Title) (Click here to edit body)
- 25. SEO for YouTube (Click here to edit body)
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- 27. SEO for YouTube
- 28. SEO for YouTube (Click here to edit body)
- 31. (Click here to edit Title) (Click here to edit body) 1. List people in video/at event. 2. Transcript.
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- 33. SEO for YouTube 1. start with keyword research 2. then record video 3. keyword/phrase spoken in the first minute. 4. check captions / transcript 5. name raw file as per keyword/phrase 6. upload thumbnail as per keyword/phrase 7. keyword in title, first three words 8. keyword/phrase in first line of description.
- 34. PLAYLISTS
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- 36. (Click here to edit Title) (Click here to edit body)
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- 38. (Click here to edit Title) (Click here to edit body) Top 7 8 of first 12 TravelMedia.ie / UnravelTravelTV
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- 43. LANGUAGES
- 44. (Click here to edit Title) (Click here to edit body)
- 45. https://www.youtube.com/watch?v=V66H-oO-1fU Charlie Lee, ChinaTravel Daily at Phocuswright Conference
- 47. https://www.youtube.com/watch?v=-x3mGs3TpYc 1 minute. How too/explainer videos do very well. Often the most simple.
- 49. Thank you @travelmedia_ie @unraveltraveltv presentation on SlideShare
Editor's Notes
- How many trade do we have here? How many bloggers do we have here? Vanity numbers are not important, just like on FB, the audience is more important.
- The elephant in the room, when talking about YouTube. 2015 year of native video. It is not about Facebook being better than YouTube. They both do different things and serve different purposes. Stats, reporting, playlists. The BIG one, Google search results. The only Facebook is ephemeral. Does not reach your entire audience/fan base, unless you boost.
- Add in here, the Twitter and WordPress logos, on top of the FB logo.
- If you do you are missing a big opportunity.
- It takes time. No quick way around it.
- Creation of playlists increases time people will stay on the channel. View numbers are important, but watch time is now more important. Google/YouTube Analytics, WatchTime is no. 1. They don’t have to be your own videos on the playlist, they can be sponsors etc.
- Put your own videos at the top of the playlist, ahead of clients.