Taylor Swift's marketing approach is something we can all take a lesson from.

1. IN OUR MARKETING ERA
Taylor Swift: The Ultimate Content Marketer
@carolynrcohen

2. What does Taylor have to do with Marketing?
@carolynrcohen

3. 7 Songs for 7 Lessons
@carolynrcohen

4. Mastermind: Teasers + Easter Eggs
Taylor’s Version:
Taylor is queen of the Easter Egg. She makes
teasers that don’t seem like teasers and gets
fans almost as excited to decipher as the
announcement itself.
Marketer’s Version:
What products or services are worth teasing
and will keep consumers coming back to learn
more?
How can you make consumers feel “in the
know” by having a leg up on friends and family.
Can product knowledge or hacks become the
‘Easter Egg’?
@carolynrcohen
Via TaylorSwift Tiktok
Via TaylorSwift Instagram, Buzzfeed

5. Dear Reader: Her Brand + Audience
Taylor’s Version:
TS is herself - goofy, weird, cat-loving and she
owns it. Authenticity is part of her brand. She
also knows her fans and knows what gets them
going. She’s transparent and open with them.
She also follows them and knows many of them
personally.
Marketer’s Version:
How can you become the most authentic
version of your brand? What kind of content can
you provide to prove you really know your
consumers? Digging into niche groups and
finding them where they are can prove
successful but can we do it at scale?
@carolynrcohen
Via YouTube
Via Twitter

6. This Is Why We Can’t Have Nice Things:
Limited Editions + FOMO
Taylor’s Version:
From exclusive versions at Target to the
collector’s version of Midnights, Taylor has
mastered the art of the must-have. The
definition of FOMO was this year’s Eras tour
sale.
Marketer’s Version:
People want what they can’t have. Limited
edition swag? A flash sale? What can you
explore to create a sense of urgency during
peak seasons for your brand?
Content wise- is there some kind of content
unlock after taking a brand action?
@carolynrcohen
Via Twitter
Via Ticketmaster

7. Love Story: Reward the SUPER fans
Taylor’s Version:
Taylor’s action speak louder than words- she
comments, likes and follows her fans and
provides them exclusives like secret sessions.
They reward her too, like when she was two
spots away from owning the Billboard 100 and
they bought free tracks to get her there.
Marketer’s Version:
Surprise and Delight is always a treat but how
can this extend to a rewards/loyalty program?
Exclusive content for clients?
After implementing those tactics, how do you
get credit for them in earned media?
@carolynrcohen
Via TikTok
Via Twitter

8. This Is Me Trying:
Content Velocity
Taylor’s Version:
Swift’s output is not slowing down anytime soon.
In just the last four years she has put out six
albums. The success does not come just from
the music alone, but from the content she is
constantly crafting and curating for maximum
shares.
Marketer’s Version:
A winning piece of content should be squeezed
and turned into other successful pieces. And
taking a note from Taylor, repeating your
greatest hits can always be a great way to bring
in consumers.
@carolynrcohen

9. Vigilante Sh**t: Create Controversy
Taylor’s Version:
Nothing Taylor does is accidental. Often all of
the headlines that may seem negative are
driving more attention. It also has trained her
fans over the years to defend her actions.
Marketer’s Version:
Maybe it’s a snarky tweet or a daring claim
against a competitor. When there is risk
involved, there can be a great reward on the
other end.
@carolynrcohen

10. Long Live: Evolve With The Times
Taylor’s Version:
The ultimate evolution for Taylor came in from
her transition from Country to Pop. But she also
evolved her content platforms, from Tumblr and
Twitter to Instagram and TikTok, and embracing
‘drop culture’ for Folklore and Evermore.
Marketer’s Version:
As your audience evolves, your content and
marketing must do the same. Whether it’s new
platforms, new content formats, or new trends
and happenings- it is vital to change along with
our consumers.
@carolynrcohen

11. “If you fail to plan, you plan to fail
Strategy sets the scene for the tale”
@carolynrcohen
Via TaylorSwift Instagram