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10 ways to build diversity,
practice inclusion and increase
engagement
Caroline Karanja | Founder, 26 Letters
Why Diversity, Inclusion and Engagement?
Because it’s one of the largest missed opportunities in terms of
● Increasing retention
● Increasing revenue
● Increasing the number of qualified candidates
26Letters.co
10
Self reflection
26Letters.co
9
Understand the bigger
picture
26Letters.co
8
Take a data driven
approach
26Letters.co
7
Know your brand
26Letters.co
6
Know the community
26Letters.co
5
Attract, retain and
grow top talent
26Letters.co
4
Continuously gather
employee feedback
26Letters.co
3
Invest in diversity,
inclusion and
engagement
26Letters.co
2
Customize growth
plans
26Letters.co
1
It’s a learning process
Some things you
can do starting
today
- Take part in collaborative efforts
around this work
- Track progress and performance
- Invest in resources
START!
26letters.co
Mini workshop
26letters.co
Your Company
Branding through
voice & tone
26letters.co
About Your Company
Identify your company’s:
● Vision or mission
● Core values
● Key product or service
● Story that you might share with a
prospective candidate
26letters.co
About Your Company - Template
Template
● Our mission is to _______ (mission/vision)
● We do this by providing ______ (service/product)
● We value _______ (core values)
26letters.co
Communicating culture → Example
At SampleMedia we have high journalistic standards and we
value a creative lens that take​s​ journalism to the next level. We
have a community of producers, editors, writers and hosts who
advocate for each other, their projects and our audience.
Positivity, creativity, quality and curiosity are some of our
cultural values. We look for leaders and thinkers who can
evaluate the quality of content and act decisively with sound
news judgement.
The work we do is challenging. We have daily deadlines,
program calendars to adhere to and most importantly, a public
that looks to us for answers. We look for people who build
community, whether it’s in the office or out on a project.
Mission/Vision
Core Values
Service/Product -
sets expectations
26letters.co
Culture, Diversity
& Inclusion
Writing Inclusion Statements
26letters.co
Q:
Does your company have a culture, diversity or
inclusion statement?
20
26letters.co
Diversity &
Inclusion
Reworked definition
Intention
Goals
Alignment
Your
Company
Core values
Mission
Vision
Product
Service
Statement
Authentic
Specific
Community
26letters.co
Define Culture, Diversity, Inclusion
● Start with the definition
● General layout --->
Diversity and inclusion means….
(include definition and company
mission/core values)
It is important to use because….
(include product offering)
How you are trying to achieve it (one
or two sample action steps)
Invitation to join or add to the convo
Cul·ture
A culture is a way of life of a group of people--the
behaviors, beliefs, values, and symbols that are
passed along by communication and imitation
from one person to the next.
Image: Source
23
In·clu·sion
Inclusion is involvement and empowerment. An
inclusive company promotes and sustains a
sense of belonging; it values and practices
respect for the talents, beliefs, backgrounds,
and ways of living of its members.
Image: TwoDot
24
Di·ver·si·ty
Diversity encompasses acceptance and
respect. It means understanding that each
individual is unique, and recognizing our
individual differences.
25
Eq·ui·ty
A state in which all people in a given
society share equal rights and
opportunities.
Image: Source
26
26letters.co
Equal Employment Opportunities → Statement
SampleMedia provides equal employment opportunities (EEO) to all
employees and applicants for employment without regard to race, color,
religion, sex, national origin, age, disability or genetics. In addition to federal
law requirements, we comply with applicable state and local laws governing
nondiscrimination in employment in every location in which the company has
facilities. This policy applies to all terms and conditions of employment,
including recruiting, hiring, placement, promotion, termination, layoff, recall,
transfer, leaves of absence, compensation and training.
26letters.co
Inclusion Statement
CommonServices is committed to the goal of
building a strong connected community by
providing training and job support for adults
and youth, improving the climate of local
businesses, as well as creating affordable
housing for the people of our county.
Consequently, we believe in the value and
benefits of upholding diversity and creating
equitable relationships with the communities
we encounter.
26letters.co
Next Steps
26letters.co

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10 ways to build diversity, practice inclusion and increase engagement midwest recruiting event