Luxury Event Collateral

3. ‘An Evening of Discovery’
the past, present and future of luxury

5. argus hospitality group
and robb report cordially
invite you to indulge in an evening
of entertainment and epicurean delights
with the finest Italian culinary
experience New York has to offer.
friday april 13, 2007
the st. regis®, new york
two east 55th street
at fifth avenue

6. passport to luxury
6:00 p.m. - 7:00 p.m. ~ The St. Regis Residences®
The Past, Present and Future of Luxury
7:00 p.m. - 8:30 p.m. cocktails ~ The Astor Library
Dinner
A Journey Through the Italian Countryside
~ Presented in Six Memorable Courses
8:30 p.m. - 10:00 p.m. ~ The Versailles Room
food and wine
Italian Wine Merchants
celebrity guests
Celebrity Chef Scott Conant ~ Manhattan’s L’Impero and Alto
Italian Wine Authority Sergio Esposito
Italian Wine Merchants ~ America’s Number One Italian Wine Expert
Barclay Butera ~ Barclay Butera Homes Designs
Judy Goffman Cutler and Laurence S. Cutler
Authors: “Maxfield Parrish and the American Imaginists”
Tody Viola ~ Entertainment
participants
Davidoff Cigars • Rolls-Royce Motor Cars
St. Regis Residences® • Takashimaya New York

7. The St. Regis ® Hotel, New York Two East 55th Street at Fifth Avenue New York, New York 10022
Argus Hospitality Group – A Division of Argus Realty Investors
205 Avenida Fabricante San Clemente, CA 92672 877.366.1031 Toll Free 949.481.6748 Fax

8. Argus Hospitality Group – A Division of Argus Realty Investors
205 Avenida Fabricante San Clemente, CA 92672

9. ‘An Evening of Discovery’
the past, present and future of luxury

10. Please reply or R.S.V.P. to Rick Vesci 760.604.3395
by Wednesday April 4, 2007.
______ Yes, I will be attending ‘ An Evening of Discovery’
April 13, 2007 ~ The St. Regis®, New York
______ I regret I will not be able to attend
______ I would like to stay at The St. Regis® on April 13, 2007*
M/M _______________________________________________________
Email: _____________________________________________________
*Argus has provided a preferred price for your hotel stay.

11. Argus Hospitality Group
A Division of Argus Realty Investors
Attencion: Rick Vesci
205 Avenida Fabricante
San Clemente, CA 92672

12. ‘An Evening of Discovery’
the past, present and future of luxury

17. ‘An Evening of Discovery’
the past, present and future of luxury
PASSPORT

18. Welcome
Every complete and correct
Passport is eligible for a drawing
for magnificent prizes this evening.
A Residence professional is ready
with clues to assist your Discovery.
As you explore the areas of History,
Art/Architecture and Location,
you will better understand what
makes a Residence at the St. Regis
a unique lifestyle investment.
please fill in your name(s)

19. history Name three famous persons who
have made the St. Regis their home:
Before John Jacob Astor broke ground _______________________________________
for the hotel in 1902, what was the _______________________________________
primary use of this neighborhood? _______________________________________
_______________________________________
_______________________________________
art/architecture
What number in the now-famous
lineage was John Jacob Astor? Who designed the hotel?
_______________________________________ _______________________________________
Who was his wife? The style of the hotel is known as:
_______________________________________
a. Beaux Arts
How and when did Astor meet his death? b. Craftsman
_______________________________________ c. Art Nouveau
_______________________________________
List one other property by
What drink was invented at the St. Regis this renowned architect:
and what was the original name? _______________________________________
_______________________________________

20. Which features did Col. Astor Who is the artist of the famous
incorporate in the hotel that Old King Cole mural?
were revolutionary for the time? _______________________________________
a. telephones in every room
When was the mural painted
b. a fire alarm system and installed in the hotel?_______________
c. central heating
What is the name of the other
d. an air-cooling system allowing Parrish painting in the Hotel?
each guest to control the
_______________________________________
temperature of his room
_______________________________________
e. the first central vacuum systems _______________________________________
f. all of the above
What distinction does Parrish have
The Residences interiors in the history of American art?
are designed by: _______________________________________
_______________________________________ _______________________________________
What is on the ceiling in the What is one of the ‘secrets’
front desk area of the hotel? of the Old King Cole mural?
_______________________________________ _______________________________________
_______________________________________

21. the residences What determines which guest or which
rooms have personal butler service?
Initially, how many Residences were _______________________________________
available for purchase?_________________ _______________________________________
How many are remaining?_____________
location, location, location
What is the average price of the
remaining Residences?_________________ List three world class ‘experiences’
within five blocks of the St. Regis:
In all the world, there are only__________ _______________________________________
St. Regis Residence properties. _______________________________________
_______________________________________
How many weeks a year can you enjoy
your Residence?________________________
What does SPG stand for?
_______________________________________
to be entered in the drawing

22. Thank You
We encourage you to more fully
explore the benefits of a lifestyle
investment through ownership of
a St. Regis Residence® New York
Our professional staff will
accommodate your individual interest
and personal schedule to provide
a private showing at your request.
Please print your name on
the slip below to participate
in the drawing tonight.
please fill in your name(s)

23. Carol Ackerman
A R G U S H O S P I TA L I T Y G R O U P

24. A R G U S H O S P I TA L I T Y G R O U P
Ackerman Carol
Carol Ackerman
A R G U S H O S P I TA L I T Y G R O U P

25. argus hospitality group and
robb report welcome you to New York
and hope your stay is a pleasant one.
We look forward to beginning your
‘Evening of Discovery’
the past, present and future of luxury
by joining us in Suite _________
at _________, where you will receive your
Passport to Luxury. Your Passport should
be completed in order to be eligible for our
drawing during ‘La Dolce Vita’, our six course
Italian wine and cuisine experience, hosted
by Chef Scott Conant and Sergio Esposito.
We encourage you to avail yourself of
a private showing of the St. Regis Residence®
while in New York; please call 212.835.9100
to schedule your appointment.
Should you have any questions or concerns
regarding this exceptional April 13th event, do
not hesitate to call either Rick Vesci 760.604.3395
or Carol Ackerman 602.684.6800 or leave a
message for either of us at the St. Regis® Hotel.
Thank you for making the effort to
discover the remarkable lifestyle
available at this renowned property.
Rick Vesci Carol Ackerman
Director Hospitality Offerings VP Marketing

28. For Immediate Release Media Conatact: Carol Ackerman
May 18, 2007 602-684-6800, cackerman@argusrealty.com
Argus Hospitality Group Hosts Elegant Private
Event, Featuring St. Regis Residences® New York
Luxury Real Estate Offering
New York, NY – Argus Hospitality Group, in company with Robb Report, hosted the St. Regis
Residence® and Residence Club®, New York, event of the year – An Evening of Discovery: The Past,
Present and Future of Luxury. Entering the hotel, guests passed a gleaming gun-metal gray Rolls Royce
Phantom, underscoring the elegant lifestyle represented by ownership in this venerable property.
The evening’s activities began with a champagne tour of two of the remaining private Residences still
available in the flagship St. Regis®, a Starwood Hotel, strategically located in the heart of Manhattan,
at Fifth Avenue and 55th Street.
Staging of the Residences was directed by a rising star in the luxury lifestyle firmament, Barclay Butera,
whose New York showroom provided custom linens and décor accouterments. Girard Perregaux,
represented by Tourneau, showcased stylish time pieces while guests admired the views of the City
from the luxuriously appointed suites. Floral accents by Bardin Palomo complimented Butera’s
understated elegant additions.
Cocktails were served in the Astor Library where renowned authors and international art collectors
Laurence and Judy Cutler signed copies of their coffee table tome, “Maxfield Parrish and the American
Imagists”. Recognized at the vanguard of American illustrative art, the Cutlers have long been ardent
collectors of Parrish; their American Illustrators Gallery in Newport, Rhode Island, houses the greatest
private collection of this unique genre.
Parrish’s iconographic ‘Old King Cole’ mural is a New York ‘must see’ and is currently undergoing the
first major cleaning and restoration effort in fifty years. Painted in 1906, the King has held court to the
city’s elite and powerful from his throne in the mahogany paneled bar since the 1930’s. Argus guests
busied themselves seeking answers to the ‘Passport to Luxury’ trivia program, designed as a passport
and tucked inside a scrumptious leather cover from boutique leader, Takashimaya. Boldly claiming the
bearer a ‘Citizen of the World’, the passports lead guests through a ‘discovery’ of the remarkable history
of the St. Regis, underscoring the unique opportunity to become an owner of Residence real estate.
In the Astor’s private dining room, appropriately named ‘Versailles’, guests were indulged in a six
course culinary tour of Italy’s finest cuisine, aptly themed, “La Dolce Vita”, conducted by the twin star
power of celebrity Chef Scott Conant (L’Impero and Alto), and the Italian Wine Merchant’s owner and
authority, Sergio Esposito. Conant visited the tables of guests in between his forays into the kitchen,
proving his accessibility as a part of his popularity, while diners raved about the polenta. Esposito ex-
hibited the knowledge and conversational style that has marked him as the continent’s leading Italian
wine authority, entrancing the crowd with his personal recollections of vineyards and their legendary
vintners. Italian Wine also contributed to the evening’s grand prize bounty with a certificate to their
famed ‘Vintage Room’, located in the 16th Street boutique.
The evening concluded with guests motored to the Carnegie Club, where a private smoke was sponsored
by Argus and Michael Herklotts, Davidoff of Geneva. Rumor has it the group closed the club – but of
course, with impeccable style.
The carefully selected guests were VIPs of Argus Hospitality Group, real estate experts specializing
in affinity sales and marketing of luxury properties. Argus was retained as the first non-resident
marketing arm to expand the awareness of the St. Regis Residence and Residence Club New York
program, specifically targeting high net worth individuals based in Southern California.
“The Envoy process is unique in all of luxury real estate sales,” said Carol Ackerman, event director.
“Our concept creates a virtual club of affluent brokers, agents and buyers of luxury properties interna-
tionally, while our affinity partners (i.e., Robb Report, Takashimaya, Davidoff, Fraser Yachts and Italian
Wine), contribute to and benefit from cross-marketing to the same defined demographic. The person
that chooses to call the St. Regis Residence New York ‘home’ is also likely to purchase a luxury auto-
mobile, an interest in a yacht or private airplane, and invests his or her time understanding fine wines,
all the while traversing the globe for both business and pleasure. Argus provides an ‘event experience’
commensurate with the individuality and scarcity of the real estate offering, thus creating a value
proposition that underscores the individual’s interests and capital capability.
“We are fortunate to be able to expand the Envoy concept with the world’s finest luxury residential
developer (Starwood/SVO), in their flagship property, the St. Regis New York, where history, location
and value speak so effectively to our proprietary clientele. Everyone under the direction of Jamie Klein,
SVO, has been remarkable to work with; we hope that our success in New York will lead to additional
engagement throughout the brand,” stated Rick Vesci, broker and Director of Hospitality Offerings.
In addition to the Cutlers and Butera, guests included Milton Pedraza, CEO of the Luxury Institute;
Doug Quinn, President of Soccer United Marketing; Tatiana Odorica, Grupo Loma, Mexico City; Maria
Tobia and Eve Bollin, Rolls-Royce Motor Cars of North America; Steve Sy, Lamborghini Bergen County;
Linc Jackson, Group Publisher, Curtco Robb Media; Chris Deas, VP Italian Wine Merchants and lead-
ing west coast real estate agents Liz Davies and Jeanette Anderson of Sotheby’s, Santa Monica; Miguel
Nunez, Prudential California; Jamie Klein and Andy Alexander, SVO; and Argus Hospitality Group
Broker and Director, Rick Vesci.
Rick Vesci, Director of Hospitality Laurence S. Cutler and Judy Goffman Guests enjoying dinner – presented
Offerings, Argus Hospitality Group Cutler, authors of “Maxfield Parrish in Six Memorable Courses – at The
and the American Imaginists” Versailles Room
Argus Hospitality Group, a division of Argus Realty Investors, works in partnership
with developers throughout the Americas to provide lifestyle investments in luxury real
estate. Based in San Clemente, the company maintains an office in Scottsdale and is currently
representing resort real estate in Hawaii, Cabo San Lucas, California, New York and Arizona.
www.argusrealty.com
St. Regis Residences®, New York ~ The eighth and ninth floors of the legendary
St. Regis Hotel house the luxurious St. Regis Residences and Residence Club. Offering both
fractional and whole ownerships, the St. Regis New York opened with twenty-two studios,
one- or two-bedroom suites in October 2006. Only seven whole ownership suites remain,
averaging $3.75 million; fractional ownership, sold in 28-day increments, range from
$300,000 to $750,000 per unit.
Built in 1904 by the world’s wealthiest man, John Jacob Astor IV, the St. Regis stands as
a lasting tribute to his vision of bringing the style and comforts of the ‘grand hotel’ from
Europe, coupled with innovations unique to America. The St. Regis is the most highly
acclaimed luxury property in North America. www.stregisresidences.com/newyork