1. Letterof RecommendationforCarlosRodriguez-Guerrero
CarlosRodriguez-Guerrerohasbeenthe AutomotiveAftermarketDivisiontranslatorforthe time thatI
have beeninthe divisionforthe lastyear. I am the MarketingManager forAbrasive products andI am
bilingual inSpanishandEnglish.Abouttwenty-five percentof collisionrepairtechniciansare Spanish
speakers,somarketingtothe HispanicMarketis importantinthisbusiness.We markettothissegment
throughliterature andourwebsite:3Mcollision.com/es.
Carloshas broughtour marketingtothe HispanicMarket Segmenttothe nextlevel withhigh-quality
translationsprovidingdetailedtechnical translationsrelatedtothe automotive industry.Translationis
difficultatbest,butCarlosasks the right questionstounderstandthe real meaningof complex technical
termsas part of a qualitytranslation.Carlosiseagertogeta lotof workdone and he alwayshitshis
deadlines.
As part of a recentcampaign,the LatinoProject,Carlostranslated tendocumentsinashort time-line
and helpedustogetthe translationsintime tobe printedinSpanishandEnglish.Withanotherrecent
testsell product,Carlosagainjumpedinandhelpedustoproduce a bi-lingual literature piece onashort
time-line,andhe offeredtodothe translationinthe InDesignprogramhimself togetitdone faster.
Carlosis an assetto the teamand I verymuch appreciate hiscontributiontoourefforttoreach the
HispanicMarket,the questionsthathe asks,and the care withwhichhe doeshisjob.
Regards,
RandyRalston
MarketingManager – AbrasivesSegment
3M Automotive AftermarketDivision