Carlos Ferreyros

Greater New York City Area United States

Executive Director at CA SQUARE

Advertising / Marketing / PR

I love us people. How we build our identity, relate, what motivates and provokes, what we think, say and do. I listen to the client's story and then the consumer's story. What we create are the elements that connect their stories and build authentic trusting relationships that are worth sharing. Marketing "to" doesn't work anymore in the same way that advertising is only effective if its a relevant component of an overall experience. I believe in collaboration and co-creating with consumers. They are the new curators and re-creators. We are the spark, they are the fire.