User-centricity is what should drive us and user-centric design is what makes your business. Respecting users and being informed by their behaviour, underpinned by usability and user-centric principles in design and service will reward them and you. Has to permeate everything you do.

1. Under the BanyanCarla Aerts
Threading on thin ice

2. Under the BanyanCarla Aerts

3. Under the BanyanCarla Aerts
Users are smart
Users make you!

4. Under the BanyanCarla Aerts
“Because every person knows what he likes,
every person thinks he is an expert on user
interfaces.”
Paul Heckel, 1982

5. Under the BanyanCarla Aerts

6. Under the BanyanCarla Aerts
Can't find it?
Won't find it!!!
Will go elsewhere

7. Under the BanyanCarla Aerts

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9. Easy to explain
Makes you remember
Only 3 clicks
The magic of

10. Under the BanyanCarla Aerts
“ If the user can’t use it, it doesn’t
work.”
Susan Dray

11. Under the BanyanCarla Aerts

12. “ A bad web site is like a grumpy salesperson.”
Jakob Nielsen

13. Under the BanyanCarla Aerts

14. Under the BanyanCarla Aerts

15. Under the BanyanCarla Aerts
Information, information
Smartness is only 1click away

16. Under the BanyanCarla Aerts

17. Under the BanyanCarla Aerts