2. reach bc
WHAT is bcliving?
bcliving.ca is BC's only targeted regional website for
home and lifestyle information. bcliving focuses on the
following popular lifestyle topics:
Food
Health
Home
Garden
Entertainment
Style, and
Travel
bcliving helps BC residents live their lives to the fullest
with a wide range of lifestyle information:
BC-focused lifestyle articles of high quality,
editorial authority and integrity
BC business listings, to help locate businesses in
BC
BC offers, providing great deals
BC products, showing what's available and
trendy.
connecting bc
3. reach bc
WHO does bcliving target?
bcliving speaks to anyone interested in improving their lifestyle and living BC. But the primary target market that bcliving
is designed for is:
female, head of household
primarily 30 - 55 years old (with a broader range of 25 - 65)
married or co-habiting
employed, in a dual income household
affluent with a high household income
well-educated, socially aware, and interested in a work-life balance, and
the primary purchase decision-maker
HOW does bcliving reach people (the stats)?
Over 100,000 visits average / month*
Over 200,000 pageviews average / month*
Over 20,000 e-newsletter subscribers*
Over 50% average e-newsletter open rate*
*projected numbers based on combined average monthly stats
for bcliving, BCHome, Gardenwise, TVWeek and Granville traffic
(all merging into bcliving)
bcliving gives you the power to reach BC and drive
new business
On bcliving you can showcase your business with a
detailed profile, delve deeper with advertorial or
increase brand awareness and reputation with
advertising or sponsorship.
Let bcliving drive your business.
connecting bc
4. bc advertising opportunities
For when you want to reach BC
bcliving offers great online marketing opportunities for any business. Help customers find you with a business
listing, expand your reach with advertising and sponsorship, inform your prospective customers with advertorial
or create a custom campaign for higher impact!
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Business Directory Profile
Basic, Premium and Add-ons
- Target BC
- Reach prospective local customers
Showcase your business
Display Ads
Online and E-News
- Increase your advertising reach and frequency
- Strengthen brand awareness
Capitalize on creative opportunities
Sponsorships
Sponsored Content Categories
- Target a niche audience
- Enjoy exclusivity
Align your brand with specific bcliving segments and topics
Advertorial Features
Advertorial and Sponsored Articles
- Engage your audience further
- Say more in your marketing message and inform readers
Capitalize on editorial credibility
Special Features
Micro-sites and Contests
- Fully engage your audience
- Generate leads
Enjoy bigger exposure for bigger impacts
connecting bc
5. business directory
- basic profile
Reach BC customers with a Basic Profile
List your business on BC's only targeted regional website for home and lifestyle information.
A basic profile provides customers with the essential information they need to find you:
Contact information and website link
Location and map map
Hours of operation contact
details
Get a Basic Profile at no cost on bcliving. hours
Want to be featured and seen by more people on bcliving?
Upgrade to a premium profile to feature at the top of the business directory or be featured next to editorial on bcliving.
A premium profile enhances your exposure and allows you to tell your full story with a description, photos, logos, deals
and more.
Learn more about the Premium Profile over the page.
connecting bc
6. business directory
- premium profile
Feature your business and be seen by more people with a
share logo
features
Premium Profile
A premium profile shifts your business into high gear. With
enhanced exposure and promotional opportunities you can tell
your full story to BC customers and increase promotion of your
profile on bcliving:
photo
gallery Contact information and website link
Location and map
Hours of operation
Features available on Premium Profile only
Logo
Photo Gallery (up to 5 photos)
description Services offered
Share features
Marketing description
Listing will show in the bcliving business directory
Your profile will be featured across bcliving
Can embed video into profile
services SEO
Get a Premium Profile, with a package on bcliving from just
$69/month.
connecting bc
7. premium profile package
- features
Premium Profile packages offer extra promotion and exposure
What can you get with a Premium Profile package? Check out the features that are available with a Premium Profile
package. You can choose home page and editorial exposure, or stand out from other businesses and have your profile
featured in the directory. Package pricing is over the page.
bcliving business directory promotion
Have your profile featured on the home page of the
bcliving home page and editorial page promotion
bcliving business directory, or the business category
Have your profile featured on the home page of
pages. See below.
bcliving, or on the editorial category pages. And receive
links to your profile from editorial articles. See below.
bcliving
business
directory
promotion
PROFILE PROMOTED
IN DIRECTORY
bcliving
article bcliving
link home page
promotion
LINK
TO YOUR
PROFILE
PROFILE PROMOTED ON
BCLIVING
connecting bc
8. premium profile packages
Get more exposure with a Premium Profile package
Choose your level of promotion on bcliving with one of the packages below.
Home Page PREMIUM Main Category PREMIUM Sub-Category PREMIUM
A Premium Profile as well as: A Premium Profile as well as: A Premium Profile as well as:
Your profile will feature at the top of the Your profile will feature at the top of the Your profile will feature at the top of the
bcliving business directory home page bcliving business director, in one main bcliving business directory, in one sub-
Profile featured on the home page of category (rotating) category (rotating)
bcliving (rotating) Profile featured on the home page of Profile featured on the home page of
Profile featured on one bclving editorial bcliving (rotating) bcliving (rotating)
category page (rotating) Profile featured on one bclving editorial Profile featured on one bclving editorial
5 links to your profile from editorial articles category page (rotating) category page (1one)
5 links to your profile from editorial articles 5 links to your profile from editorial articles
Only 4 available 4 available in each 4 available in each
directory category directory category
$313 / month $250 / month $159 / month
Home Page Package Main Category Package Sub-Category Package
A Premium Profile as well as: A Premium Profile as well as: A Premium Profile as well as:
Your profile will feature at the top of the Your profile will feature at the top of the Your profile will feature at the top of the
bcliving business directory home page bcliving business directory, in one main bcliving business directory, in one sub-
category (rotating) category
Only 4 available 4 available in each 4 available in each
directory category directory category
$188 / month $150 / month $69 / month
See bcliving Business Directory Category List appendix for full list of categories.
connecting bc
9. advertising and sponsorship
opportunities
Get noticed and increase your reach to BC
If you really want to grab attention, advertising and sponsorship opportunities with bcliving will get you noticed. With a
clean site design and limited advertising spots available your brand will stick out.
Advertising opportunities
ONLINE
bcliving can provide you with a broad reach with across site advertising
advertising, or you can choose to target a niche segment.
With just four ad spots available there is little competition
for the viewer’s attention and your ad will stand out.
E-NEWS online
Our bite-sized e-newsletters engage readers with the
information they want. Every main topic has a targeted
e-newsletter that is sent weekly. And with just one ad spot
available per newsletter, you have exclusive exposure to enews
this engaged audience.
Sponsorship opportunities
CATEGORY SPONSORSHIP
If you're looking to really hone in on a niche target, category
sponsorship is for you. Category sponsorship gives you
sponsorship
page domination on a category page, including advertising
and sponsor logo - to really align your brand with a
particular topic and increase awareness in that niche.
connecting bc
10. advertising and sponsorship
- online advertising
For broad reach or niche targeting
bcliving offers two great advertising opportunities. Whether your campaign goal is to reach a broad audience or target a
specific lifestyle segment, bcliving has you covered. And with just 4 ads on each page and a limited number of advertisers
allowed, you receive exceptional exposure.
RUN-OF-SITE (ROS) ADVERTISING
ROS advertising offers the broadest reach and highest frequency as ads run across the entire bcliving site.
CATEGORY ADVERTISING
Or choose category advertising and your ads will only show in the category of your choice - targeting the right audience.
Select from any of the main categories: Food, Health, Home, Garden, Entertainment, Style, Travel.
The rates
YOUR AD ROS
Header Leaderboard $900 / month
Big Box 1 $1,000 / month
Big Box 2 $800 / month
Footer Leaderboard $700 / month
CATEGORY ADVERTISING (rates for 1 category)
Header Leaderboard $450 / month
Big Box 1 $500 / month
Big Box 2 $400 / month
YOUR Footer Leaderboard
Purchase 3 categories and receive a 20% discount
$350 / month
AD Purchase 4 categories and receive a 30% discount
Purchase 5 or more categories and receive a 40% discount
* ROS - limited to 4 advertisers (each advertiser is visible minimum 10% of the time
across the entire site)
* Category Advertising - limited to 3 advertisers per category (each visible in the
category a minimum 20% of the time)
connecting bc
11. advertising and sponsorship
- e-newsletter advertising
For better cut-through and exclusivity
When you want your message to go direct to target consumers, the bcliving e-newsletter will take you there. Our
subscribers sign up to receive the information they want, so you know you're reaching the right people.
Every day bcliving sends out a different bite sized newsletter, tailored to our main lifestyle segments, to the readers who
want the information:
And with just one advertiser in each newsletter you have exclusivity for
your message. Advertise to just one segment, or combine multiple lifestyle
segments for increased reach and frequency - as well as a discount!
The rates YOUR
Health - Mondays
Style - Tuesdays
$500 / month
$500 / month
AD
Home - Wednesdays $500 / month
Garden - Thursdays $500 / month
Entertainment - Fridays $500 / month
Food - Saturdays $500 / month
Travel - Sundays $500 / month
Golf - once monthly $500 / month
TV Listings & Updates - daily $500 / month
Purchase 2 - 3 categories and receive a 20% discount
Purchase 4 - 5 categories and receive a 35% discount
Purchase 6 - 7 categories and receive a 50% discount
connecting bc
12. advertising and sponsorship
- category sponsorship
For when you need a big impact
Exclusive advertising and branding with Category Sponsorship offers you a great niche targeting opportunity with
bcliving.
ROADBLOCKED ADS
With Category Sponsorship you can road block a category of content to obtain 100% share of voice. That means your ads
show exclusively on your sponsored category page - capturing user attention and offering you amazing ownership and
opportunities for creative campaigns!
SPONSOR LOGO
When you sponsor a main category you also receive a title logo, further aligning your brand with the authority and
relevance of specific bcliving content. A sponsor message places your brand's logo, with a link to your site, in a prominent
above-the-fold position at the top of the page.
Choose a broad topic, with one of the main categories, or refine
your niche with a sub-category sponsorship.
The rates
Main Category Sponsorship $1,000 / month
(Food, Health, Home, Garden, Entertainment, Style, Travel)
Sub-category Sponsorship - Tier 1 $500 / month
Sub-category Sponsorship - Tier 2 $400 / month
YOUR
Sub-category Sponsorship - Tier 3 $300 / month LOGO
Purchase 2 or more categories and receive a 20% discount
Purchase 4 or more categories and receive a 30% discount
Purchase 10 or more categories and receive a 50% discount
See attachment for full list of available categories.
connecting bc
13. advertorial opportunities
Engage your audience
Advertorial gives you the chance to offer valid and important
information to your prospective customers. Powerful advertorial
can distinguish your company from your competition. When
"content is king," advertorial is the jewel in your marketing
crown.
Advertorial opportunities
ADVERTORIAL FEATURE
Have bcliving feature your business or products in an
advertorial article. Your article will show within the relevant
editorial category - perfect for targeting a reader interested in a
specific topic.
SPONSORED EDITORIAL
Capitalize on the credibility readers give to editorial articles and
sponsor an article on a topic of interest to your market and
business. The article will be true bcliving editorial, written and
compiled by the bcliving team around a topic of your choice. As
sponsor you will have an ad/link within the article once written.
connecting bc
14. advertorial opportunities
- advertorial
Say more in your marketing message
For when you need to communicate more information than possible in an ad, Advertorial allows you to fully inform
readers about the benefits of your product or service.
Advertorial provides benefits from the integrated position within editorial and can be used to explain your product or
business in more depth, increasing reader knowledge and attracting readers looking for topical information. Advertorial
engages an audience more than advertising alone.
When you buy Advertorial with bcliving, our expert team will craft a 300 word article around your business, product or
service. You choose the focus, we do the work.
The Advertorial article will then show within the relevant topic categories on bcliving, right alongside editorial, with a
simple "PAID SUPPLEMENT" disclaimer on it.
The rates
Advertorial article $1,200 / article
Advertorial article (for Premium Profile holders) $1,000 / article
Includes:
article up to 300 words
article written by bcliving writer
interview to determine article focus and gather quotes
company to provide images, or purchase a photo shoot add-on
Add-ons
Professional photo shoot by bcliving (3 images) $600 / shoot
Video $1,000 / video
bcliving will create a 30 second commercial for you
to use on your business profile and anywhere else
you choose!
connecting bc
15. advertorial opportunities
- sponsored editorial
Capitalize on editorial authority and promote your Premium Profile
Sponsored Editorial offers you the opportunity to promote a specific topic to bcliving readers - readers who are genuinely
interested in lifestyle focused editorial content. By sponsoring an editorial article you can help guide the editorial focus of
bcliving and choose a topic that is suitable for your market and business.
As a true editorial article your sponsored article capitalizes on the credibility of real editorial, fully engaging the reader. As
sponsor you receive ad placement around the article, and a featured link to your Premium Profile within the article itself.
Sponsored Editorial is a great option for really refining and targeting a small niche. By defining the article topic and
advertising to readers interested in that topic, you can be sure that the people who read and see your sponsored editorial
are qualified prospective customers.
The rates
Sponsored editorial article $600 / article LINK
Includes:
article up to 300 words
HERE
you determine the topic, article written by bcliving writer
you can provide images for the article or bcliving will
source these
featured link within article to your Premium Profile
option to link out to your website for an additional $500
connecting bc
16. special feature opportunities
Bigger impacts and lead generation
For when a profile, advertisement or advertorial just isn't
enough, bcliving Special Features can give your campaign a BIG
impact and generate leads. A featured micro-site on bcliving
gives you unlimited promotional and communication potential,
while contests can promote your products and services while
generating leads.
Special Feature Opportunities
MICRO-SITE FEATURE
A micro-site on bcliving is your biggest engagement
opportunity and can feature your business or products in the
most complete way. A micro-site can house multiple pages and
materials and provide readers with the full picture.
CONTESTS & SURVEYS
When you're looking to generate leads, contests are the way to
go. Everybody loves prizes, and are more than happy to share a
little bit of information for the chance to win.
connecting bc
17. special feature opportunities
- micro-sites
Inform your readers like no other
YOUR AD A micro-site allows you to focus your message and provide
more information on your campaign. Micro-sites are a great way
to target a specific audience with specific information. If you are
interested in advertorial, business listings, contests or other
special features a micro-site may be the best way to house all
your information on the one place - giving interested readers a
one-stop-shop to find all the information available about your
offering.
YOUR Micro-sites can include:
AD landing page where all your information is housed
promotion on bcliving
additional pages such as: advertorial, business listings,
offers, contests
YOUR Your micro-site can be tailored to your campaign and
communication goals.
CONTENT
The rates
Micro-site CUSTOM
Contact us to make a booking or find out more about micro-
sites and custom options.
connecting bc
18. special feature opportunities
- contests and surveys
Generate leads and perform easy market research
Contests on bcliving give you the opportunity to build buzz, promote products or services and generate leads from
bcliving readers. Adding a survey provides you with market research to gain audience insights.
Contests
Contests provide an excellent platform to increase your brand exposure among bcliving visitors - everybody loves to win
prizes! And with such a high engagement activity, you can be sure that the audience will receive your message. In
addition, you generate qualified leads from the contest entries received.
Contest includes:
contest page promoting your prize and business, with entry form
promotion of contest on bcliving
contest can run for up to 3 months
list of entrants*
Surveys
When you're looking to learn about your audience, you can add a
quick survey to your contest to generate market research.
Survey includes (in addition to above):
up to 10 multiple choice questions can be asked to contest entrants
survey responses provided anonymously*
The rates
Contest $500 / each
Survey $1,000 / each
Prize to be supplied
* information provided in accordance with privacy laws
connecting bc
19. Contact bcliving to book your next campaign or
find out more:
Email:
sales@bcliving.ca
Call:
604.299.7311
Or visit:
bcliving.ca/advertise
connecting bc
