Presented at the Canada-Netherlands Innovation Exchange Amsterdam, September 11, 2013

1. Open innovation by
positive leadership
Pavlov in business
By Dr. Marius Rietdijk, VU-ADRIBA

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Agenda
• Introduction
• Marius Rietdijk
• What a parakeet can teach us about positive
leadership and open innovation
• For open innovation to happen we need different
behaviors from people than before. Specify!
• Summary

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Marius Rietdijk
– Scientific Director ADRIBA – Aubrey Daniels Research
Institute of Behavior Analysis at VU University
Amsterdam – www.adriba.nl
– MA’s Clinical, social and industrial psychology
– PhD in Business Administration
– Politician (City councillor, member of party council VVD)
– Yoga Teacher

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Open innovation is about behavior
• If we want open innovation we need to help people
change their behavior into new creative behaviors
that lead to new results
• We can learn from animals the rules about how to
change behaviors
• Ivan Pavlov started conditioning a dog and received
the Nobel Prize
• I conditioned a parakeet and I got my PhD and my
Expert Center in Behavioral Change ADRIBA

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How to open innovate a parekeet…

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What is open innovation?
If we want open innovation we should take six steps:
1. Specify the behavior
2. Measure the behavior
3. Understand why their is the current level of the behavior
(ABC-analysis)
4. Feedback of the measurement, like the scores in sports
5. Set goals
6. Reinforce the attainment of goals

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Conclusion
• The best way for open innovation is positive
reinforcement of new behaviors
• So we need positive leaders who know exactly
what they do
• If we stimulate new behaviors with the help of
the natural science of behavior analysis we have
the best chance for succes
• All the best!