1. Atlanta Journal Constitution and Audi Partnership
 GOOD MORNING
 Thank you – discuss partnership between Audi and AJC
 Last meeting recap GOAL:
o Increase presence of W25-64 AND Mother 35-44
o Highlight safety, durability and value of brand
o How AJC can help in achieving the goal
 Have your answers BUT! Question
o Is print dead?
 Think AJC won’t reach your demo?
 Spots N Dots article
o AJC not reaching advertisers demo?
o Spots n Dots article
 Print morphed – mulit screen entity
o AJC: diverse, educated, homeowners with money to spend
o YOUR target demo
1. Specifically what media assets could be utilized to strengthen Audi’s campaign?
 Print ≠JUST physical paper
 2016 – times have changed – we understand!
 Multiple digital platforms (laptop, tablet, and smartphone)
 PRINT:
o 600K – weekdays and Saturdays
 42% women
o 925k – Sundays
 53% women
o 1.3M weekly readers
 DIGITAL:
o 4.7M monthly readers
 50% women
 TOTAL b/w Print and Digital:
o W25-64 (college) 43.2%
o Mothers 35-44 (college) 47.6%
o W $100k+ 31%
 Lots of #s BUT understand STRONG PRESENCE OF YOUR DEMOGRAPHIC
 Meat of conversation – how do the #s relate to achieving the goal?
2. What interactive assets can the AJC deploy?
 Offers both Print AND digital platforms
 Each including various sections attracting a diff. demo
 SHOW INDEXES!!
 Targeting demo based on:
o Content – highlight value, durability, safety that your demo is attracted to
o Tag content (keyword targeting)
 Example: Parenting editorial about the 2017 Audi Q7 and how it’s the hot
new mom vehicle that grows with you and your growing family
o Building a powerhouse of results relating to the Audi brand
 Section allows up to do content display
 Options:
o Section front ads (P)
o Wrap (P)
o Dedicated section (P)

2. o Strip ad (D)
o Pre-roll (D)
o 728 x 90 banner (top OR bottom)
o 300 x 250 (D)
o Full page takeover (D)
 Weekly impression: 60,000
 ALL of which help to Increases the brand’s visibility AND get your message in front of
the RIGHT consumers
3. What digital OR social media assets can the AJC deploy in the campaign?
 Social media partnerships
o Updated regularly throughout the day
o Liked, shared, and commented on
o Targeted based on viewing habits
4. How can your unique offers help them connect directly?
 Target specifically – boost visibility
o In front of right consumers
o Digital Extra’s for sponsorship week (examples):
 Mom’s Extra (Sundays) – covering the moms from managing households
to making car pooling easier (2017 Audi Q7)
 Travel Extra (Tuesday) – destination tips and tips to the perfect
girlfriends getaway road trip (2016 Audi Q5 hybrid)
5. Why would AJC be a “good marketing” partner for Audi dealers?
 AJC and AJC.com – responsibility to be credible, serve community
 Readers – engaged and deeply interested and care about what’s being printed
 Advertisers special to US! Right place at the right time to increase visibility
 Valuable source
 Newspaper - #2 most influential media source
 Large population of our readers are your2 demo
 Shopping interests of AJC readers – automobiles
o Audi and luxury vehicles
o Ranked/indexed highest
 Make and Model AND vehicle class category
6. Scheduling
 Explain a little of the schedule
7. PRINT IS NOT DEAD!!
 We are here to get YOUR message in front of YOUR demographic!
8. Closing
 I am CONFIDENT that I have addressed your objectives
 NOW, does the AJC have your business?