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Search Engine Optimization in 2012 - Caden Incorporation
- 1. Scenario of SEO in 2012
- 2. Old School SEO Optimize Title Keyword in URL Include Keyword in Title Optimize Meta Tags Keyword in alt Keyword in Header attribute of Image Tag Keyword and related terms used in the Optimize Internal content Links
- 3. Enter Social Media Platforms
- 4. Contemporary SEO Social Media Signals User Intent = Page Content User Engagement Authorship MarkUp Brand Name Awareness
- 5. Social Media Signals Social Signals Referral Traffic Increases Increase in Number of Incoming Relevant Links Favourably Affects the SEO Value !!
- 6. User Intent = Page Content User Intent = See Apple (fruit) on the website that is ranking for Apple Page Content = Talks about Apple Inc Results in your Visitor just Bouncing Off !!
- 7. User Engagement Increase in User Engagement Metrics affect the SEO Value POSITIVELY!
- 8. Authorship MarkUp Rel= Author Improves the Click through Rate for your website in SERPs !
- 9. Brand Name Awareness Click through Rate for Domains identified as Brand names is higher Key Takeaway: Brand Awareness is as important as SEO campaign!
- 10. Contact Us • http://www.cadeninternetmarketing.com/reach-us/ • info@cadeninternetmarketing.com • Call Us at 9167317220/1
Editor's Notes
- Let us take a look at the changing scenario of Search Engine Optimization Strategy in 2012.http://www.cadeninternetmarketing.com
- The old school SEO consisted of optimizing on-page elements and targeting the right number of keywords (exact/phrase) on the website. It was all about not over-doing the optimization.The above slide explains it all. .http://www.cadeninternetmarketing.com
- With the advent of social media it started playing a key-role in every individuals web experience. Hence, it has started playing a key role in every SEO Campaign.http://www.cadeninternetmarketing.com
- Contemporary SEO includes following indicators:Social Media Signals: No. Of “likes”, “diggs”, “tweets”, “re-tweets”The User Intent = Page Content:The intent of user’s query should always match the web-page that is showing up in the SERPs.User engagement metrics like time on site, bounce rate matter when we are talking SEO in 2012It has been observed that the Click-through-Rate for an SERP with the author photo and bio has a better result. So why not cash-in on it!Finally, the brand name should be “known” to your target audience. It is human-tendency to click on a website that sounds familiar. So do not blame your SEO experts if your website is ranking but not driving in traffic.http://www.cadeninternetmarketing.com
- http://www.cadeninternetmarketing.com
- Attention span of a Gold fish!Visitor likes to see what he/she wants to see on a website. If it is not there then in less that 2 seconds bid good-bye to your visitor.http://www.cadeninternetmarketing.com
- User engagement metrics count and every SEO expert should give special attention to improvise on them.http://www.cadeninternetmarketing.com
- http://www.cadeninternetmarketing.com
- http://www.cadeninternetmarketing.com
- http://www.cadeninternetmarketing.com