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Culture and Cognition: Part II
        Psychology 203
       Cultural Psychology
          Winter, 2005
Logic East and West
•   “…the most striking difference between the traditions at the two ends
    of the civilized word is in the destiny of logic. For the West, logic has
    been central and the thread of transmission has never snapped…”
     – Philosopher Angus Graham

•   “...it is precisely because the Chinese mind is so rational that it refuses
    to become rationalistic and … to separate form from content.
     – Philosopher Hsu-Shien Liu

•   "The aim of the Chinese classical education has always been the
    cultivation of the reasonable man as the model of culture. An educated
    man should, above all, be a reasonable being, who is always
    characterized by his common sense, his love of moderation and
    restraint, and his hatred of abstract theories and logical extremes.“
     – Historian Lin Yutang

•   “To argue with logical consistency ... may not only be resented but
    also be regarded as immature.”
     – Anthropologist Nobihuro Nagashima
Cognitive Differences: Logic vs.
            Experience

• Norenzayan, et al.: Typicality vs. logic
  All birds have ulnar arteries
  Do sparrows have ulnar arteries?
  Do penguins have ulnar arteries?
Convincingness Judgments as a Function
                   9
                             of Typicality
                  8.5                                  Typical
                                                       Atypica
                   8
                                                       l
Convincingness




                  7.5

                   7

                  6.5

                   6

                  5.5

                   5
                        European    Asian     Korean
                        American   American
Cognitive Differences: Logic
        vs. Experience
• Norenzayan, et al.: Plausibility vs. logic

  All animals with fur hibernate
  Rabbits do not hibernate
  Rabbits are not animals with fur
Valid Arguments
                            100
Percent “Valid” Responses



                             95                         Believable
                             90
                                                        Unbelievable
                             85

                             80

                             75

                             70

                             65

                             60

                             55
                                  European     Korean
                                  American
The “Socratic Effect” East and West
• Socratic effect: asking people their beliefs about the
  probability of logically related propositions results in
  their coming into alignment when retested
• Norenzayan & Kim (2002) Korean and American Ss
•      The price of dining out will increase
•      If stricter health codes for restaurants will increase
  the cost of hiring new staff, the price of dining out will
  increase
•     Stricter health codes for restaurants will increase
  the cost of hiring new staff
• Koreans showed less Socratic effect than Americans
• Only found for negative conclusions
PRINCIPLES OF FORMAL
           LOGIC

• 1. Identity: A = A

• 2. Noncontradiction: A ≠ not A
•
• 3. Excluded middle: A or not A
Eastern Dialectism

• 1.  Principle of change:
   – Reality is a process of change
   – What is currently true will shortly be false
• 2.  Principle of contradiction:
   – Contradiction is the dynamic underlying
              change
   – Because change is constant, contradiction is
              constant
• 3. Principle of relationships (or holism):
   – The whole is more than the sum of its parts
   – Parts are meaningful only in relation to the
              whole
• The Tao
Proverb Types

• Dialectical Proverbs:
  – "Beware of your friends not your enemies,“
  – "Too humble is half proud”
• Non-dialectical Proverbs:
  – "One against all is certain to fall“
  – "For example is no proof"
American and Chinese Preferences for Dialectical and non-
             Dialectical Yiddish Proverbs
                                           American
                         5                 C hinese



                         4
          Rating Scale




                         3



                         2



                         1
                             N on-dialectical         Dialectical

                                   Type of P roverbs
Conflicts to Resolve
• Mother-daughter conflict:
•     Mary, Phoebe, and Julie all have daughters.
  Each mother has held a set of values which has
  guided her efforts to raise her daughter. Now the
  daughters have grown up, and each of them is
  rejecting many of her mother's values. How did it
  happen and what should they do?
• School-fun conflict:
•     Kent, James, and Matt are college juniors.
  They are feeling very frustrated about their three
  years of routine tests, paper assignments, and
  grades. They complain that going through this
  process has taken its toll, undermining the fun of
  learning. How did it happen and what should they
  do?
Percent of Participants Preferring Dialectical Resolution
               80
                                                    American
                                                    Chinese
               60
 Percent (%)




               40



               20



               0
                    M other-Daughter   School-Fun


                          TYPE OF CONFLICTS
Why Was Aristotle Wrong about Gravity?
•   Argument 1
•          Aristotle believed that the heavier a body is, the faster it falls to the
    ground. However, such an assumption might be false. Suppose that we have
    two bodies, a heavy one called H and a light one called L. Under Aristotle's
    assumption H will fall faster than L. Now suppose that H and L are joined
    together, with H on top of L. Now what happens? Well, L + H is heavier than
    H so by the initial assumption it should fall faster than H alone. But in the
    joined body L + H , L and H will each tend to fall just as fast as before they
    were joined, so L will act as a “brake” on H and L + H will fall slower than H
    alone. Hence it follows from the initial assumption that L + H will fall both
    faster and slower than H alone. Since this is absurd the initial assumption must
    be false.
•   Argument 2
•          Aristotle believed that the heavier a body is, the faster it falls to the
    ground. However, such an assumption might be false because this assumption
    is based on a belief that the physical object is free from any influences of other
    contextual factors (“perfect condition”), which is impossible in reality.
    Suppose that we have two bodies, a heavy one called H and a light one called
    L. If we put two of them in two different conditions, such as H in windy
    weather (W) and L in quiet weather (Q), now what happens? Well, the
    weights of the body, H or L, would not make them fall fast or slow. Instead,
    the weather conditions, W or Q, would make a difference. Since these kinds of
    contextual influences always exist, we conclude that the initial assumption
    must be false.
Figure 4. Percent of American and Chinese Participants
           Preferring Dialectical Arguments
                                                        American

                 80                                     Chinese




                 60
Percentage (%)




                 40



                 20



                 0
                      Persuasiveness   Liking    Persuasiveness    Liking
                          Argument for          Argument against
                         Existence of God       Aristotelian Physics
Contradictory Statements

•   Statement 1A:
•         A social psychologist studied young adults and asserted that those
    who feel close to their families have more satisfying social
    relationships.
•   Statement 1B:
•         A developmental psychologist studied adolescent children and
    asserted that those children who were less dependent on their parents
    and had weaker family ties were generally more mature.
•   Statement 2A:
•         A sociologist who surveyed college students from 100
    universities claimed that there is a high correlation among college
    female students between smoking and being skinny.
•   Statement 2B:
•         A biologist who studied nicotine addiction asserted that heavy
    doses of nicotine often lead to becoming overweight.
American Participants Ratings of Plausibility in Both
   "A or B Conditions" and "A and B Condition"
                                                              M ore plausible
                                                              Less plausible

                                             7
           Average Ratings of plausibility



                                             6


                                             5


                                             4


                                             3
                                                 A or B               A and B

                                                          Condition
Chinese Participants Ratings of Plausibility in Both "A or B
          Conditions" and "A and B Condition"
                                                             M ore plausible

                                                             Less plausible
                                             7
           Average Ratings of Plausibility


                                             6



                                             5



                                             4



                                             3
                                                 A or B               A and B

                                                          Condition
Agreement with Propositions
• About personality trait opposites:
   – How polite are you, how rude are you?
   – How outgoing are you, how shy are you?

• About statements opposite in implication:
   – The more one knows, the less one believes, or
   – The more one knows, the more one believes

   – A person’s character is his destiny or
   – A person’s character is not his destiny
If Asians are Illogical, Why are They
     Better in Math than Americans?
• Asians not illogical, they’re just less likely to use
  logic if:
   – Experience contradicts conclusion
   – Conclusions are undesirable
   – A resolution to a seeming contradiction is sought
• When none of these true, Asians as logical as Am.
   – Westerners can go overboard with logic
• Asians work harder in math -- now
Is it Language that Does the Job?

• Generic noun phrases more common in Indo-European
  languages
• In Chinese, no difference between
   – “squirrels eat nuts”
   – “this squirrel is eating the nut”
   – Only context can tell
• Indo-European languages can turn any property into noun
   – “white”  “whiteness’
• Western middle class parents decontextualize: “doggie”
Language, cont.
• Western languages “subject-prominent”
   – “It” is raining
• Asian languages “topic-prominent”
   – In Japanese: “This place, skiing is good”
• In Japanese (and formerly Chinese): “I” depends
  on relationship:
   – Colleague, spouse, old college friends, child
• Western grammar “agentic”: “he dropped it”
• Eastern grammar: “It fell from him” or “fell”
• In English: “more tea?” In Chinese: “Drink
  more?”
Figure 1

5
4
                                         Chinese Language
3                                        English Language
2
1
0
-1
-2
-3
-4
     PRC Chinese PRC and TW       HK & S        European
       in PRC    Chinese in USA Chinese in US   Americans
Attention to Object vs. Field
• Abel & Hsu (1949)
   – Rorschach whole card responses
• Ji, Peng & Nisbett (2000)
   – Rod and Frame Test (field dependence)
   – Covariation detection
• Masuda & Nisbett (2001)
   – Attention to salient object vs. background
   – “Binding” of object and field
• Masuda & Nisbett (2005)
   – Change blindness
Rod and Frame – Side View
Rod and Frame – Subject’s View
RFT: Errors and Confidence
                                                                       European Americans
                                                                        Chinese

               Errors on RFT                                    Confidence Judgments
         3.5                                            8




                               Perceived Performance
          3
                                                       7.5

         2.5
                                                        7
Errors




          2
                                                       6.5
         1.5

                                                        6
          1


         0.5                                           5.5


          0                                             5
                                                             Non-control    Control
                                                             Mode           Mode
Arbitrary figures
Covariation Judgments
                        70
                                                                 American
                                                                 Chinese
                        60
Covariation Judgments




                        50

                        40

                        30

                        20

                               Non-control Mode   Control Mode
Confidence Judgments

                                                          American
                       90                                 Chinese
Confidence Judgments




                       80


                       70


                       60


                       50
                            Non-control Mode   Control Mode
Seeing the Object and the Field (Masuda & Nisbett, 2001)
              Phase 1: Recall Task
Participants
41 American participants at the University of Michigan and
44 Japanese participants at Kyoto University, Japan.
Phase 2: Recognition Task




Fish with Original      Fish with      Fish with Novel
   Background         No Background      Background
Previously Seen Objects (Japan)
78
76
74
72
70
68
66
64
62
60
      Original       No          Novel
     Background   Background   Background
Previously Seen Objects (USA)

78
76
74
72
70
68
66
64
62
60
         Original        No         Novel
        Background   Background   Background
Change Detection

• Japanese and American Ss
• Shown pairs of animated vignettes
• Asked to report differences across pair
• Do Japanese see more contextual
  (background and relational) changes?
• Do Americans see more focal object
  changes?
Construction still 1
Construction still 2
Changes in Scene Across Two Vignettes
American City
Japanese City
American Farm
Japanese Farm
Changes Detected in Objects and
                                         Context
                              4
Number of detected changes



                                                  USA   JPN
                             3.5

                              3

                             2.5

                              2

                             1.5

                              1
                                   Focal Object          Contextual
                                   Information          Information
Changes Detected in U.S. and Japanese Scenes
                                          US scenes   JPN scenes
                              4.5
 Number of detected changes




                               4

                              3.5

                               3

                              2.5

                               2

                              1.5

                               1

                                    Focal Object            Contextual
                                     Information           Information
Affordances in Japan and U.S.:
             Miyamoto and Nisbett

• Take pictures in US and Japanese cities
  – New York and Tokyo
  – Ann Arbor and Hikone
  – Two villages
• Compare complexity of comparable scenes
  – e.g. in front of post office, school
Electronics District – Tokyo
New York 2
Ratings of Complexity

•   Number of objects
•   Ambiguity of boundaries
•   Degree to which parts of scene are invisible
•   Orderliness vs. chaos
Medium Size Japanese City
Schematic
Number of Physical Features Found by
              Program
• Number of Objects Defined at Two Sizes
Quilts
Framed Line Task:   Relative Task   Absolute Task



Target Stimulus
Results: Experiment 1
                           8
                                          Absolute Task
                           7
                                          Relative Task
                           6
Mean Absolute Error (mm)




                           5

                           4

                           3

                           2

                           1

                           0
                               Japanese                   Americans
                                            Culture
Eyetracking (Chua and Nisbett, 2005)
         Study Phase
Chinese have poorer memory for old objects in new
              backgrounds p = .03)
Chinese made more saccades to each picture
   presentation than Americans (p < .05).
Chinese made more saccades to the background than
 Americans (p = .003). There was no difference in
         number of saccades to the object.
Americans look at the object sooner than Chinese
                    (p = .02).
Americans have longer fixations than Chinese (p = .01).
 Compared to Chinese, Americans also have substantially
longer fixations on objects than on backgrounds (p = .02).
Esthetic Preferences: Object vs. Context
      Masuda, Gonzalez and Nisbett (2005)

• Drawings: house, person, river, tree,
  horizon
  – Anticipations: more detail about background
    for Japanese; higher horizons for Japanese
• Photographs: person in some setting
  – Anticipation: central figure larger for
    Americans
American, Male
East Asian (Hong Kong), male
Task
 1. Studio-Sitting Model
 2. Studio-Standing Model
 3. Atrium-Sitting Model
 4. Atrium-Standing Model




American Data               East Asian Data
Narrative Accounts of Events
           Chua and Nisbett (2005)
• Personal stories (e.g., my first day in school
  this term)
• Stories they read (e.g., bad day in the life of
  a single mother)
• Videos they watch (no-audio vignettes from
  British comedies)
Anticipations
• Americans would report more information
  about the central figure
• Americans would report seeing more
  intentionality (attempt to control events)
• Taiwanese would report more emotion
• ? Language effects for the bilingual
  Taiwanese?
Americans made more references to main
             character

    14
    12
    10
                                         Am
     8
                                         Twn Eng
     6
                                         Twn Man
     4
     2
     0
         Main Character      Other
                          Character(s)
Americans produced more intention
           statements
      0.3


     0.25


      0.2
                                     Am
     0.15                            Twn Eng
                                     Twn Man
      0.1


     0.05


       0
              Average Across Tasks
Taiwanese made more statements with
         emotional content
     0.16

     0.14

     0.12

      0.1
                                    Am
     0.08                           Twn Eng
                                    Twn Man
     0.06

     0.04

     0.02

       0
             Average Across Tasks
Are the Differences Confined to
              Asia vs. Europe?

• Kühnen, et al. (2000): Field dependence for
  Americans, Germans, Russians and
  Malaysians
• Knight, Varnum & Nisbett (2005):
  – Eastern Europe vs. Western Europe
  – Northern Italy vs. Southern Italy
  – Middle class vs. working class
1

                                  0.9

                                  0.8
Proportion of thematic pairings




                                  0.7

                                  0.6

                                  0.5

                                  0.4

                                  0.3

                                  0.2

                                  0.1
                                          0.636        0.614                 0.729      0.856
                                   0
                                        North, high   North, low        South, high   South, low
                                                               School, SES
Does It Matter?
• Medicine                     • Science: In 90s, 44 US
   – Dissection, surgery         Nobels, 1 Japanese
   – vs. holistic practice     • International relations
• Modularization                  – (spy plane incident)

• Law                          • Human rights
   – (lawyer/engineer ratio)      – contract or organism?
   – Conflict resolution       • Religion
   – Contracts: sugar & snow
                                  – Blend in East
• Debate                          – Religious wars rare in East
   – Marketplace vs.              – Cycles vs. utopias
   – Consensus                 • Intellectual history
   – S. Korea and N. Korea
• Rhetoric: structure of       • Education, Learning
  argument                       and IQ tests
Intellectual History East and West
• Western dichotomies
  – Nature vs. nurture
  – Mind vs. body
  – Emotion vs. reason
• Necessary and sufficient conditions
  tradition in the West
• Quantum mechanics and Nils Bohr
  – Object in two different places at once (!)
• Evolution
• Primatology
Intellectual History, cont.: The Continent
    vs. the Anglo-American Tradition
• Big picture ideas vs. small theories and concerns
• Anglo-Am philosophers: ordinary language analysis:
  Gettier examples
• Continental phil:
   –   Phenomenology
   –   Existentialism
   –   Structuralism
   –   Post-structuralism
   –   Post-modernism
• Marxism
• Sociology: Comte and Weber
• Psychology: Freud, Piaget, Lewin, Heider, historical-
  cultural psych vs.
• Skinner
Intellectual History, cont.:
       Linear Utopias of the West
Plato’s Republic
Puritanism, Quakerism, Shakers
Mormonism
American and French Revolutions
Communism, fascism

  Steady, linear progress
  Once attained, state is permanent
  Reached through human effort
  Usually egalitarian
  Usually based on a few extreme assumptions
  about human nature
Education, Learning and IQ Testing

• Kim (2002) “We talk, therefore we think?”
• Cattell Culture Fair IQ test (Park et al.,
  2005)
• Spatial tests of IQ
• Liu and Nisbett (2005) State-dependent
  learning
• Watanabe (1998): Japanese children in
  American schools
Cattell “Culture Fair” type item
Spatial relations item
Social Context Change Effects on
    Word Recall (Liu & Nisbett, 2005)
9
8
7
6
5                                        No Change
4                                        Social Change
3
2
1
0
      European-Americans   East Asians
Manipulating Culture-Specific Cognition
• Priming manipulations: Higgins and Bargh
• Hong, Chiu, & Kung (1997): culture-primed Hong Kong
  Ss
• Peng & Knowles (2003): priming Asian vs. American
  identities
• Kühnen et al. (2001): I vs. we and field dep. for Am.; Cha
  & Schwarz (2005) for Koreans
• Kühnen & Oyserman (2002): I vs. we and memory for
  context in which objects were seen
• Masuda & Nisbett (2005): “affordances” of environment
• Miyamoto, Masuda & Nisbett (2005): priming with Asian
  vs. American scenes and memory for objects vs. contexts
• Predict Leu, Liu, & Nisbett (2005)
Changes Detected in U.S. and Japanese Scenes
                                          US scenes   JPN scenes
                              4.5
 Number of detected changes




                               4

                              3.5

                               3

                              2.5

                               2

                              1.5

                               1

                                    Focal Object            Contextual
                                     Information           Information
Degree of Overlap of Distributions

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Cult.&cog.ii

  • 1. Culture and Cognition: Part II Psychology 203 Cultural Psychology Winter, 2005
  • 2. Logic East and West • “…the most striking difference between the traditions at the two ends of the civilized word is in the destiny of logic. For the West, logic has been central and the thread of transmission has never snapped…” – Philosopher Angus Graham • “...it is precisely because the Chinese mind is so rational that it refuses to become rationalistic and … to separate form from content. – Philosopher Hsu-Shien Liu • "The aim of the Chinese classical education has always been the cultivation of the reasonable man as the model of culture. An educated man should, above all, be a reasonable being, who is always characterized by his common sense, his love of moderation and restraint, and his hatred of abstract theories and logical extremes.“ – Historian Lin Yutang • “To argue with logical consistency ... may not only be resented but also be regarded as immature.” – Anthropologist Nobihuro Nagashima
  • 3. Cognitive Differences: Logic vs. Experience • Norenzayan, et al.: Typicality vs. logic All birds have ulnar arteries Do sparrows have ulnar arteries? Do penguins have ulnar arteries?
  • 4. Convincingness Judgments as a Function 9 of Typicality 8.5 Typical Atypica 8 l Convincingness 7.5 7 6.5 6 5.5 5 European Asian Korean American American
  • 5. Cognitive Differences: Logic vs. Experience • Norenzayan, et al.: Plausibility vs. logic All animals with fur hibernate Rabbits do not hibernate Rabbits are not animals with fur
  • 6. Valid Arguments 100 Percent “Valid” Responses 95 Believable 90 Unbelievable 85 80 75 70 65 60 55 European Korean American
  • 7. The “Socratic Effect” East and West • Socratic effect: asking people their beliefs about the probability of logically related propositions results in their coming into alignment when retested • Norenzayan & Kim (2002) Korean and American Ss • The price of dining out will increase • If stricter health codes for restaurants will increase the cost of hiring new staff, the price of dining out will increase • Stricter health codes for restaurants will increase the cost of hiring new staff • Koreans showed less Socratic effect than Americans • Only found for negative conclusions
  • 8. PRINCIPLES OF FORMAL LOGIC • 1. Identity: A = A • 2. Noncontradiction: A ≠ not A • • 3. Excluded middle: A or not A
  • 9. Eastern Dialectism • 1. Principle of change: – Reality is a process of change – What is currently true will shortly be false • 2. Principle of contradiction: – Contradiction is the dynamic underlying change – Because change is constant, contradiction is constant • 3. Principle of relationships (or holism): – The whole is more than the sum of its parts – Parts are meaningful only in relation to the whole • The Tao
  • 10.
  • 11. Proverb Types • Dialectical Proverbs: – "Beware of your friends not your enemies,“ – "Too humble is half proud” • Non-dialectical Proverbs: – "One against all is certain to fall“ – "For example is no proof"
  • 12. American and Chinese Preferences for Dialectical and non- Dialectical Yiddish Proverbs American 5 C hinese 4 Rating Scale 3 2 1 N on-dialectical Dialectical Type of P roverbs
  • 13. Conflicts to Resolve • Mother-daughter conflict: • Mary, Phoebe, and Julie all have daughters. Each mother has held a set of values which has guided her efforts to raise her daughter. Now the daughters have grown up, and each of them is rejecting many of her mother's values. How did it happen and what should they do? • School-fun conflict: • Kent, James, and Matt are college juniors. They are feeling very frustrated about their three years of routine tests, paper assignments, and grades. They complain that going through this process has taken its toll, undermining the fun of learning. How did it happen and what should they do?
  • 14. Percent of Participants Preferring Dialectical Resolution 80 American Chinese 60 Percent (%) 40 20 0 M other-Daughter School-Fun TYPE OF CONFLICTS
  • 15. Why Was Aristotle Wrong about Gravity? • Argument 1 • Aristotle believed that the heavier a body is, the faster it falls to the ground. However, such an assumption might be false. Suppose that we have two bodies, a heavy one called H and a light one called L. Under Aristotle's assumption H will fall faster than L. Now suppose that H and L are joined together, with H on top of L. Now what happens? Well, L + H is heavier than H so by the initial assumption it should fall faster than H alone. But in the joined body L + H , L and H will each tend to fall just as fast as before they were joined, so L will act as a “brake” on H and L + H will fall slower than H alone. Hence it follows from the initial assumption that L + H will fall both faster and slower than H alone. Since this is absurd the initial assumption must be false. • Argument 2 • Aristotle believed that the heavier a body is, the faster it falls to the ground. However, such an assumption might be false because this assumption is based on a belief that the physical object is free from any influences of other contextual factors (“perfect condition”), which is impossible in reality. Suppose that we have two bodies, a heavy one called H and a light one called L. If we put two of them in two different conditions, such as H in windy weather (W) and L in quiet weather (Q), now what happens? Well, the weights of the body, H or L, would not make them fall fast or slow. Instead, the weather conditions, W or Q, would make a difference. Since these kinds of contextual influences always exist, we conclude that the initial assumption must be false.
  • 16. Figure 4. Percent of American and Chinese Participants Preferring Dialectical Arguments American 80 Chinese 60 Percentage (%) 40 20 0 Persuasiveness Liking Persuasiveness Liking Argument for Argument against Existence of God Aristotelian Physics
  • 17. Contradictory Statements • Statement 1A: • A social psychologist studied young adults and asserted that those who feel close to their families have more satisfying social relationships. • Statement 1B: • A developmental psychologist studied adolescent children and asserted that those children who were less dependent on their parents and had weaker family ties were generally more mature. • Statement 2A: • A sociologist who surveyed college students from 100 universities claimed that there is a high correlation among college female students between smoking and being skinny. • Statement 2B: • A biologist who studied nicotine addiction asserted that heavy doses of nicotine often lead to becoming overweight.
  • 18. American Participants Ratings of Plausibility in Both "A or B Conditions" and "A and B Condition" M ore plausible Less plausible 7 Average Ratings of plausibility 6 5 4 3 A or B A and B Condition
  • 19. Chinese Participants Ratings of Plausibility in Both "A or B Conditions" and "A and B Condition" M ore plausible Less plausible 7 Average Ratings of Plausibility 6 5 4 3 A or B A and B Condition
  • 20. Agreement with Propositions • About personality trait opposites: – How polite are you, how rude are you? – How outgoing are you, how shy are you? • About statements opposite in implication: – The more one knows, the less one believes, or – The more one knows, the more one believes – A person’s character is his destiny or – A person’s character is not his destiny
  • 21. If Asians are Illogical, Why are They Better in Math than Americans? • Asians not illogical, they’re just less likely to use logic if: – Experience contradicts conclusion – Conclusions are undesirable – A resolution to a seeming contradiction is sought • When none of these true, Asians as logical as Am. – Westerners can go overboard with logic • Asians work harder in math -- now
  • 22. Is it Language that Does the Job? • Generic noun phrases more common in Indo-European languages • In Chinese, no difference between – “squirrels eat nuts” – “this squirrel is eating the nut” – Only context can tell • Indo-European languages can turn any property into noun – “white”  “whiteness’ • Western middle class parents decontextualize: “doggie”
  • 23. Language, cont. • Western languages “subject-prominent” – “It” is raining • Asian languages “topic-prominent” – In Japanese: “This place, skiing is good” • In Japanese (and formerly Chinese): “I” depends on relationship: – Colleague, spouse, old college friends, child • Western grammar “agentic”: “he dropped it” • Eastern grammar: “It fell from him” or “fell” • In English: “more tea?” In Chinese: “Drink more?”
  • 24. Figure 1 5 4 Chinese Language 3 English Language 2 1 0 -1 -2 -3 -4 PRC Chinese PRC and TW HK & S European in PRC Chinese in USA Chinese in US Americans
  • 25. Attention to Object vs. Field • Abel & Hsu (1949) – Rorschach whole card responses • Ji, Peng & Nisbett (2000) – Rod and Frame Test (field dependence) – Covariation detection • Masuda & Nisbett (2001) – Attention to salient object vs. background – “Binding” of object and field • Masuda & Nisbett (2005) – Change blindness
  • 26. Rod and Frame – Side View
  • 27. Rod and Frame – Subject’s View
  • 28. RFT: Errors and Confidence European Americans Chinese Errors on RFT Confidence Judgments 3.5 8 Perceived Performance 3 7.5 2.5 7 Errors 2 6.5 1.5 6 1 0.5 5.5 0 5 Non-control Control Mode Mode
  • 30. Covariation Judgments 70 American Chinese 60 Covariation Judgments 50 40 30 20 Non-control Mode Control Mode
  • 31. Confidence Judgments American 90 Chinese Confidence Judgments 80 70 60 50 Non-control Mode Control Mode
  • 32. Seeing the Object and the Field (Masuda & Nisbett, 2001) Phase 1: Recall Task Participants 41 American participants at the University of Michigan and 44 Japanese participants at Kyoto University, Japan.
  • 33. Phase 2: Recognition Task Fish with Original Fish with Fish with Novel Background No Background Background
  • 34. Previously Seen Objects (Japan) 78 76 74 72 70 68 66 64 62 60 Original No Novel Background Background Background
  • 35. Previously Seen Objects (USA) 78 76 74 72 70 68 66 64 62 60 Original No Novel Background Background Background
  • 36. Change Detection • Japanese and American Ss • Shown pairs of animated vignettes • Asked to report differences across pair • Do Japanese see more contextual (background and relational) changes? • Do Americans see more focal object changes?
  • 39. Changes in Scene Across Two Vignettes
  • 44. Changes Detected in Objects and Context 4 Number of detected changes USA JPN 3.5 3 2.5 2 1.5 1 Focal Object Contextual Information Information
  • 45. Changes Detected in U.S. and Japanese Scenes US scenes JPN scenes 4.5 Number of detected changes 4 3.5 3 2.5 2 1.5 1 Focal Object Contextual Information Information
  • 46. Affordances in Japan and U.S.: Miyamoto and Nisbett • Take pictures in US and Japanese cities – New York and Tokyo – Ann Arbor and Hikone – Two villages • Compare complexity of comparable scenes – e.g. in front of post office, school
  • 49. Ratings of Complexity • Number of objects • Ambiguity of boundaries • Degree to which parts of scene are invisible • Orderliness vs. chaos
  • 52. Number of Physical Features Found by Program • Number of Objects Defined at Two Sizes
  • 54. Framed Line Task: Relative Task Absolute Task Target Stimulus
  • 55. Results: Experiment 1 8 Absolute Task 7 Relative Task 6 Mean Absolute Error (mm) 5 4 3 2 1 0 Japanese Americans Culture
  • 56. Eyetracking (Chua and Nisbett, 2005) Study Phase
  • 57. Chinese have poorer memory for old objects in new backgrounds p = .03)
  • 58. Chinese made more saccades to each picture presentation than Americans (p < .05).
  • 59. Chinese made more saccades to the background than Americans (p = .003). There was no difference in number of saccades to the object.
  • 60. Americans look at the object sooner than Chinese (p = .02).
  • 61. Americans have longer fixations than Chinese (p = .01). Compared to Chinese, Americans also have substantially longer fixations on objects than on backgrounds (p = .02).
  • 62. Esthetic Preferences: Object vs. Context Masuda, Gonzalez and Nisbett (2005) • Drawings: house, person, river, tree, horizon – Anticipations: more detail about background for Japanese; higher horizons for Japanese • Photographs: person in some setting – Anticipation: central figure larger for Americans
  • 64. East Asian (Hong Kong), male
  • 65. Task 1. Studio-Sitting Model 2. Studio-Standing Model 3. Atrium-Sitting Model 4. Atrium-Standing Model American Data East Asian Data
  • 66. Narrative Accounts of Events Chua and Nisbett (2005) • Personal stories (e.g., my first day in school this term) • Stories they read (e.g., bad day in the life of a single mother) • Videos they watch (no-audio vignettes from British comedies)
  • 67. Anticipations • Americans would report more information about the central figure • Americans would report seeing more intentionality (attempt to control events) • Taiwanese would report more emotion • ? Language effects for the bilingual Taiwanese?
  • 68. Americans made more references to main character 14 12 10 Am 8 Twn Eng 6 Twn Man 4 2 0 Main Character Other Character(s)
  • 69. Americans produced more intention statements 0.3 0.25 0.2 Am 0.15 Twn Eng Twn Man 0.1 0.05 0 Average Across Tasks
  • 70. Taiwanese made more statements with emotional content 0.16 0.14 0.12 0.1 Am 0.08 Twn Eng Twn Man 0.06 0.04 0.02 0 Average Across Tasks
  • 71. Are the Differences Confined to Asia vs. Europe? • Kühnen, et al. (2000): Field dependence for Americans, Germans, Russians and Malaysians • Knight, Varnum & Nisbett (2005): – Eastern Europe vs. Western Europe – Northern Italy vs. Southern Italy – Middle class vs. working class
  • 72. 1 0.9 0.8 Proportion of thematic pairings 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0.636 0.614 0.729 0.856 0 North, high North, low South, high South, low School, SES
  • 73. Does It Matter? • Medicine • Science: In 90s, 44 US – Dissection, surgery Nobels, 1 Japanese – vs. holistic practice • International relations • Modularization – (spy plane incident) • Law • Human rights – (lawyer/engineer ratio) – contract or organism? – Conflict resolution • Religion – Contracts: sugar & snow – Blend in East • Debate – Religious wars rare in East – Marketplace vs. – Cycles vs. utopias – Consensus • Intellectual history – S. Korea and N. Korea • Rhetoric: structure of • Education, Learning argument and IQ tests
  • 74. Intellectual History East and West • Western dichotomies – Nature vs. nurture – Mind vs. body – Emotion vs. reason • Necessary and sufficient conditions tradition in the West • Quantum mechanics and Nils Bohr – Object in two different places at once (!) • Evolution • Primatology
  • 75. Intellectual History, cont.: The Continent vs. the Anglo-American Tradition • Big picture ideas vs. small theories and concerns • Anglo-Am philosophers: ordinary language analysis: Gettier examples • Continental phil: – Phenomenology – Existentialism – Structuralism – Post-structuralism – Post-modernism • Marxism • Sociology: Comte and Weber • Psychology: Freud, Piaget, Lewin, Heider, historical- cultural psych vs. • Skinner
  • 76. Intellectual History, cont.: Linear Utopias of the West Plato’s Republic Puritanism, Quakerism, Shakers Mormonism American and French Revolutions Communism, fascism Steady, linear progress Once attained, state is permanent Reached through human effort Usually egalitarian Usually based on a few extreme assumptions about human nature
  • 77. Education, Learning and IQ Testing • Kim (2002) “We talk, therefore we think?” • Cattell Culture Fair IQ test (Park et al., 2005) • Spatial tests of IQ • Liu and Nisbett (2005) State-dependent learning • Watanabe (1998): Japanese children in American schools
  • 80. Social Context Change Effects on Word Recall (Liu & Nisbett, 2005) 9 8 7 6 5 No Change 4 Social Change 3 2 1 0 European-Americans East Asians
  • 81. Manipulating Culture-Specific Cognition • Priming manipulations: Higgins and Bargh • Hong, Chiu, & Kung (1997): culture-primed Hong Kong Ss • Peng & Knowles (2003): priming Asian vs. American identities • Kühnen et al. (2001): I vs. we and field dep. for Am.; Cha & Schwarz (2005) for Koreans • Kühnen & Oyserman (2002): I vs. we and memory for context in which objects were seen • Masuda & Nisbett (2005): “affordances” of environment • Miyamoto, Masuda & Nisbett (2005): priming with Asian vs. American scenes and memory for objects vs. contexts • Predict Leu, Liu, & Nisbett (2005)
  • 82. Changes Detected in U.S. and Japanese Scenes US scenes JPN scenes 4.5 Number of detected changes 4 3.5 3 2.5 2 1.5 1 Focal Object Contextual Information Information
  • 83. Degree of Overlap of Distributions

Editor's Notes

  1. No diff in abstract logic
  2. Slide # 29
  3. Slide # 30