- CSU is the largest independent processor of electronic payments in Brazil and has experienced rapid growth.
- The opening of Brazil's acquirer industry in 2010 created an opportunity for CSU to offer processing services to acquirers.
- CSU's contact center was restructured and is well positioned for profitable growth, while its operational platform supports its long term strategy.
2. Disclaimer
This presentation may include forward-looking statements involving expectations about
future events or results in accordance with Brazilian and international securities
regulations. These statements are based on certain assumptions and analyses made by
the Company based on its experience and the economic scenario, as well as on industry
conditions and expected future events, over many of which the Company has no
control. Important factors that could lead to significant differences between actual
results and these forward-looking statements involving expectations about future
events or results include the Company’s business strategy, the Brazilian and
international economic conditions, technology, financial strategy, client developments,
financial market conditions, uncertainty regarding the results from its future activities,
plans, goals, expectations, among others. In view of these factors, the Company’s
actual results may differ significantly from the results stated or implied by these
forward-looking statements.
The information and opinions contained in this presentation should not be construed as
a recommendation to potential investors and no investment decision should be based
on the veracity, timeliness or comprehensiveness of this information or these opinions.
None of the Company’s advisors or related parties or their representatives will be
liable for any losses resulting from the use of or content of this presentation.
2
3. CSU is an important investment opportunity in Brazil's electronic
payment means processing industry
• Rapid industry growth driven by stronger consumption and increased use
of financial services;
• Largest independent processor of electronic payment means in Brazil;
• The opening up of the Acquirer industry in July 2010 created an important
opportunity for CSU;
• Our Contact Center is well positioned to grow and increase profitability;
• Our strategy is supported by an operational platform developed over 20
years and adapted to the needs of the Brazilian market.
3
4. Brazil's card industry has experienced
explosive growth in recent years
Number of Cards Number of Transactions
(million) (million/month)
CAGR 04-10E CAGR 04-10E
628
15% 565 19% 594
514 509
453 444
388 369
336 309
277 263
210
2004 2005 2006 2007 2008 2009 2010E 2004 2005 2006 2007 2008 2009 2010E
Private Label Debit Credit Private Label Debit Credit
Brazil's GDP registered a CAGR of 3.6% from 2004 to 2009,
while GDP growth of 7.55% and 4.5% is expected for 2010 and 2011, respectively
Source: ABECS, Central Bank 4
5. Card growth is supported by
strong macroeconomic trends
• The penetration of cards in spending by Brazilian households rose from 8% in 1999 to 21%
in 2008;
• Increased access to banking services in Brazil has been driven by the intense migration
from the "D" and "E" income classes to the "A", "B" and "C" income classes;
• Brazil's higher income levels and increased access to banking services represent a
powerful driver of growth in card use and transaction volume.
Card use in household consumption Population by consumption level
(% of total)
42% 65.0%
38%
59.6%
56.6%
54.3%
52.6%
21% 50.1%
45.7%
43.4%
47.4% 40.4%
8%
35.0%
1999 2008 2017E* 2008 2004 2005 2006 2007 2008 2009
ABC DE
Brazil USA
Source: ABECS, CPS/FGV based on PNAD/IBGE data * ABECS forecast
5
6. CSU is an important investment opportunity
in Brazil's electronic payment means processing industry
• Rapid industry growth driven by stronger consumption and increased use
of financial services;
• Largest independent processor of electronic payment means in Brazil;
• The opening up of the Acquirer industry in July 2010 created an important
opportunity for CSU;
• Our Contact Center is well positioned to grow and increase profitability;
• Our strategy is supported by an operational platform developed over 20
years and adapted to the needs of the Brazilian market.
6
7. Electronic payment chain
Money Money
Brands
(Visa, MasterCard, Amex)
Request for
Approval Request for
Approval
Approval Approval
Issuers
(Banks and Retailers) Acquirers
Capture of
Money Card / Billing Electronic Money
Transactions
Commercial Transactions
Card Holders Merchants
7
8. CSU offers a full range of services
to card issuers in Brazil
• Financial Information
• Authorization • Interchange
• MIS • Electronic Transaction Processing
• Contact Center
Brands
• Accounting
• Processing (Visa, MasterCard, Amex)
• Fraud Prevention
• Operational Control
Issuers
(CSU Clients) Acquirers
CSU CardSystem
• Billing
• Invoicing
• Conflict Resolution CSU plays a central role
• Customer Support
in Brazil’s electronic
Card Holders transaction industry Merchants
8
9. Our Business Model: multiple revenue sources,
high client loyalty and economies of scale
Total Revenue and EBITDA Margin • We generate the same amount of revenue per card
3,014.9 (US$ million/2009)
as the United States, despite the lower transaction
1,741.9 1,688.1 volume;
36.2%
34.8% 29.5% 182.2
• Gross margin of First Data is the highest due to the
32.3%
royalties from Vision Plus, which represent the bulk
First Data Fidelity Tsys CSU of its revenue;
Client Turnover
(unit)
19 • Low client turnover
16 16 17
• High-quality services and attractive prices;
• High transition cost;
2 1 1 0
• Long contracts and high penalties for
terminating contracts.
2006 2007 2008 2009
Number of Clients Clients Turnover
Gross Income and Gross Margin
• CSU's high fixed processing costs give it competitive
(R$/million) costs as market leader;
94.3 • We share our competitive costs with our clients to
71.2 74.9 increase loyalty and limit competition.
54.4 50.9
43.4%
40.4%
37.7% 36.0%
34.4%
2006 2007 2008 2009 9M10 Source: CSU and websites of companies cited. 9
10. CSU is an important investment opportunity
in Brazil's electronic payment means processing industry
• Rapid industry growth driven by stronger consumption and increased use
of financial services;
• Largest independent processor of electronic payment means in Brazil;
• The opening up of the Acquirer industry in July 2010 created an important
opportunity for CSU;
• Our Contact Center is well positioned to grow and increase profitability;
• Our strategy is supported by an operational platform developed over 20
years and adapted to the needs of the Brazilian market.
10
11. Acquirer business is undergoing significant changes in Brazil
driven by new regulatory framework
Previous Situation With the New Regulations
• Two acquirers dominated the • Market open to competition
Brazilian market
• Several acquirers
• Exclusivity agreements with Antitrust authorities
Visa and MasterCard limited forced the end
competitiveness of the exclusivity
agreement
• Acquirers generated
in June 2010 New operators in Brazil's acquirer
extraordinary profits market
Net Income and Number of POS Transactions
Net Margin in 2009 and Number of Acquirers
(US$ million/%) 58.116
771
700 7.701
5.322
103 0.801
45.4% 2 10 12
42.4%
215
101 12.7% USA Brasil Reino Unido México
2.7%
Número de Transações (bilhões/2008)
Cielo Redecard Fidelity Tsys Número de Adquirentes
Source: Companies’ Annual Reports Source: BIS, Central Banks and ABECS 11
12. CSU is ready to offer a complete package of processing services
to Acquirers and Merchants
New Services
• Operations management
• Authorization
Brands • Billing
(Visa, MasterCard, Amex) • Network
• Accounting
• Processing
• Back Office
• MIS
Issuers Acquirers
(CSU Clients) (CSU Clients)
• Network Capture (POS)
CSU CardSystem • Contact Center
• Conflict
Resolution
• Billing
Card Holders Merchants
12
13. CSU is an important investment opportunity
in Brazil's electronic payment means processing industry
• Rapid industry growth driven by stronger consumption and increased use
of financial services;
• Largest independent processor of electronic payment means in Brazil;
• The opening up of the Acquirer industry in July 2010 created an important
opportunity for CSU;
• Our Contact Center is well positioned to grow and increase profitability;
• Our strategy is supported by an operational platform developed over 20
years and adapted to the needs of the Brazilian market.
13
14. Our Contact Center underwent major changes
and is positioned for profitable growth
• 9th Largest Contact Center in Brazil;
• Changes concluded in February 2010
• 5 sites closed;
• 1 site opened with lower Gross Income and Gross Margin
(R$ million)
operational costs; CAGR 06-09 -16.3%
135%
11.6
• More than 10 contracts 9.7
8.1
2.4
terminated due to poor financial 0.9 7.7% 7.8%
6.7%
0.5% 1.5%
performance. -3.2%
-5.4
2006 2007 2008 2009 9M09 9M10
• Financial results improved and
continue improving as a result of the
higher capacity utilization – current
focus is on sales efforts.
14
15. CSU is an important investment opportunity
in Brazil's electronic payment means processing industry
• Rapid industry growth driven by stronger consumption and increased use
of financial services;
• Largest independent processor of electronic payment means in Brazil;
• The opening up of the Acquirer industry in July 2010 created an important
opportunity for CSU;
• Our Contact Center is well positioned to grow and increase profitability;
• Our strategy is supported by an operational platform developed over 20
years and adapted to the needs of the Brazilian market.
15
16. Our strategy is supported by an operational platform developed
over 20 years and adapted to the needs of the Brazilian market
Belo Horizonte Back-up site (São Paulo) Alphaview site
• Our new Vision Plus software was developed over 20 years and has been extensively
customized for the Brazilian market and is the only platform in Brazil that is fully
prepared to handle multiple clients;
• Highly qualified development team and technicians;
• Alphaview Contact Center is state of the art in terms of facilities and its low operating
costs.
16
17. Our strategy seeks growth with strong profitability
Continue expanding Consolidate our entry
in the card into the card
processing segment processing segment
for issuers for acquirers
Continue investing in Expand the Contact
technology and Center segment while
software increasing
development profitability
17
19. Payment transaction services: strong operational performance
CSU Card Base
CAGR 06-09 (million)
24.9
• Rapid industry growth and new clients support
26%
expansion in the company's card base;
Banco
4.9 Nossa Caixa
19.0
23.2
20.0 CSU Base
• Growth above industry average in past 4 years;
15.6
11.3
3T06 3T07 3T08 3T09 3T10
Gross Revenue • Our complete range of financial services assures
CAGR 06-09
(R$ million)
17% -1.5% higher profitability per card;
253.7
213.9
156.7 159.2
189.5 186.6 • Negative variation in 12 months is due to loss of
Banco Nossa Caixa after its acquisition by Banco do
Brasil, which processes internally;
2006 2007 2008 2009 9M09 9M10
Gross Income and Gross Margin • Competitive costs due to constant investment in
(R$ million)
CAGR 06-09 11.2% technology and the large card base;
20% 94.3
74.9
71.2 67.3 • Scale gains shared with clients to increase loyalty
54.4 50.9
43.4%
40.4%
and discourage competition.
37.7% 36.0% 38.6%
34.4%
2006 2007 2008 2009 9M09 9M10 Source: CSU 19
20. Contact Center: positioned for profitable growth
Number of Workstations
(thousands)
4,796
• Changes concluded in February 2010;
4,283 4,225
3,494 3,468
• Number of workstations begins to grow once
again;
2006 2007 2008 2009 3T10
• Higher revenue per workstation keeps the unit's
Gross Revenue
(R$ million)
revenue stable, despite the lower number of
-3.2%
197.6
174.3 177.2 172.7
workstations;
132.6 128.4
• Expectations of revenue growth due to focus on
sales efforts;
2006 2007 2008 2009 9M09 9M10
Gross Income and Gross Margin
(R$ million) -16.3%
• Management focused on margin expansion;
11.6
9.7 8.1 • Profitability should increase as capacity
0.9 2.4 7.8%
7.7% 6.7% utilization recovers.
0.5% 1.5%
-3.2%
-5.4
2006 2007 2008 2009 9M09 9M10 Source: CSU 20
21. Continuous investment in our software and
substantial improvement in net debt
CAPEX
(R$ million)
43.7 46,9
40.6
28.9 21.0 11.4
25.4
21.0
24.4
13.9 4.3 2.2
• Strong cash generation:
19.3 15.0 25.9 21.1 29.2 18.8 CSU generates sufficient
2005 2006 2007 2008 2009 9M10
cash to support its
Software Outros
investment plan (CAPEX),
Net Debt and Net Debt/EBITDA reduce net debt and make
(R$ million)
shareholder payments.
109.1
95.0
59.5 55.5
21.6 3.2x
16.0
1.5x 1.5x
0.5x 0.7x 0.2x
2005 2006 2007 2008 2009 9M10
Source: CSU 21
23. High level of Corporate Governance
100% common shares and 44% free float
Novo Mercado (100% tag-along rights)
6 independent board members
Fiscal Council
3 members, with 1 appointed by minority shareholders
Solid investor relations culture
Investment by private equity funds since 1997
Well structured internal controls
Stock option plan for executives
Alignment of management's and shareholders' interests
No poison pills
23