This design by Collaborative Architects serves as an exhibit space for a furniture company with a limited budget and tight schedule. The architects manipulated the simple rectangular shape by dissecting the walls with unique cutouts, revealing and masking displays to draw visitors in. As visitors walk around the sweeping white partial wall, views through the openings are framed, transforming the space from a simple container to an architectural ensemble of multiple meanings. The name "Wedge" comes from the mostly trapezoidal spaces created within the dissected rectangular form.
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Wedge 1 Retail Design 2011
1.
2. Wedge-1 This multi-award winning design by the relatively
young architectural firm, Collaborative Architects
Mumbai, india
of Mumbai, serves as an exhibit space/showroom
Design for a furniture company. According to the design
Collaborative Architecture, Mumbai, india team, “The architectural intent was to dissect the
Lalita Tharani/Mujib Ahmed/Vineeta Ashraf/Mazhar/ simple ‘shoe box’ and manipulate the architec-
Munib & Shoukath
tonic character of the box in the most economical
PhotogRaPhy way.” The project not only had a limited budget
Lalita Tharani
but was further restricted by the tight delivery
schedule.
“The peripheral wall set the tone of the encoun-
ter with the exhibits — with the unique cut outs
— which reveal and mask the displays simultane-
ously to lure the public in.” As the viewer enters
the space and walks around the sweeping white
partial wall with its assorted cut outs at different
levels, the views seen through these openings are
framed by the shapes of the openings. The two
dimensional cut outs of the “skin” transforms the
project from a simple container of products to “an
architectural ensemble of multiple meanings and
unparalleled perceptual values.” The entire unit —
peripheral walls and the actual exhibit space were
painted white to point up and enhance the prod-
uct display.
The name “Wedge” for this project comes from
the character of the mostly trapezoidal spaces
within the “dissected box.”
96 Retail Design inteRnational